Brand Manager

We are looking for a Brand Manager to join our team at The Hoxton, Florence

The Hoxton is getting ready to open its doors in Florence, capital of Italy’s Tuscany region and home to some of the world’s most famous masterpieces of Renaissance art, architecture and monuments. This eye-candy city is packed with culture and is the birthplace of gelato – we did not need any persuading to make it our second home in the country.

The Hoxton in Florence will feature 158  rooms, a 3-bedroom apartment – The House, a large ground floor restaurant, wine bar, lobby bar and a courtyard. There is also a basement meeting and events space as well as a beautiful rooftop terrace.

Based in Florence, reporting to the General Manager and working closely with the Head of Brand you will plan our programming and partnerships strategy, manage the relationships with our Hox Friends, act as the guardian of brand values and be the curator of the guest experience. You will constantly be looking for opportunities to improve the experience for guests, members and locals – from the tiny day-to-day details to the newsworthy big ideas, you’re always-on, spotting issues and opportunities and coming up with creative ideas, partnerships, offers and packages to encourage people to choose The Hoxton.

More about us…

The Hoxton is a series of open-house hotels, each in a neighbourhood that we love. Ever since we opened our first hotel in Shoreditch, we’ve never just been about offering a bed for the night. We want to be more than that: proving style doesn’t need to be sacrificed for good value and providing a place where guests can hang out alongside the locals and submerse themselves in the neighbourhood with vibrant, welcoming public spaces.

What you'll do…

• Be part of the core team to launch The Hoxton in Florence – ensuring the hotel, our restaurants and bars and our event spaces are embraced and visited by locals, nationals and internationals alike.
• Drive innovative thinking that delivers on brand and business goals – ensuring The Hoxton is a hotspot, whether that’s for somewhere to work, eat, drink, rest or play.
• Support the Head of Brand in delivering a local PR strategy, to ensure the hotel, restaurants, bars and event spaces are always top of mind for media and influencers, as well as driving awareness of other Hoxton properties and hotels to the Italian media market.
• Generate content and manage our local restaurant social media channels in Florence with strategic input from our central comms team.
• Build a community of loyal Hox guests and fans – Hox Friends, Social Influencers, local professionals and opinion leaders - who support our communications strategy by constantly talking about and visiting The Hoxton and our restaurants.
• Develop local partnerships and activations in the hotel, city and country that reach new audiences, spread the word and help to position the brand in market.
• Be responsible for local communications including writing and creating emails and delivering local content for our editorial platform, The Localist on The Hoxton website.
• Deliver against the room and restaurant/bar commercial targets and work closely with the F&B, sales and revenue teams on ideas, offers and packages to achieve them.
• Oversee the guest journey (Hotel, F&B, The Apartment), ensuring every touch point (touch, see, hear, feel) is on brand and delivering personal and innovative experiences.
• Manage the local marketing and graphic design budgets, working with the GM to plan, track and manage all spend.
• Create design briefs for any and all local collateral and campaigns to submit to our central Ennismore graphic design team.

What we're looking for...

• Someone proactive and able to work independently but likes being sociable & collaborative too.
• A creative thinker who has a track record of building lifestyle brands but also delivering business results in the Italian market.
• Someone who can not only make cultural partnerships happen or pull-off talked about events but can also think strategically about tactical marketing ideas to drive bookings & covers.
• A great communicator who can copywrite and manage local social media channels and email databases, growing them to become vital comms channels for us to talk to our fans & audience.
• Experience and connections in Florence’s foodie scene with the ability to build awareness, reputation and hype for our destination restaurant so it is buzzing from morning to night, every day.
• A personal network of strong local and international contacts in industries such as art, design, fashion, music, tech, wellness who will be Hox Friends, brand partners and regular guests at The Hox.
• Someone who will collaborate well with our central Ennismore teams, including graphic design, digital marketing and communications.
• A conceptual, out-of-the-box thinker, who makes brave choices and inspires others to do the same.
• You’re looking for a place where you can be you: no clones in suits for us.
• You leave your ego at the door and help get things done.
• You’re up for doing things differently and trying (almost) everything once.
• You want to be part of a team that works hard, supports each other and has fun along the way.

What’s in it for you…

• The opportunity to launch an exciting new hospitality concept in Florence and have a real impact on its success.
• Join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
• The chance to challenge the norm and work in an environment that is both creative and rewarding.
• Become part of a team that’s very passionate about creating great hospitality experiences and building a portfolio of brands.
• Great discounts across the entire Ennismore family (which you get to keep even if you decide to leave us!).
• A competitive package and plenty of opportunity for development.