Social Media & Brand Content Manager Orient Express

About Accor

We are worldwide Augmented Hospitality leaders, the best at what we do. Heartists is what we call ourselves, generous, passionate, attentive, and free, whether we are welcoming guests, connecting with our peers, or serving others.

Our entire Accor estate expands across the world. With over 300,000 experts committed to rejuvenating the hospitality experience we pride ourselves in being the employer of choice, so live limitlessly, come as you are, grow with us, work with purpose, and explore the endless opportunities in store.

About Orient Express:

Artisan of Travel since 1883 Orient Express is a legendary brand, steeped in history and loved by past, present and future generations. Representing the pinnacle of ultra-luxury hospitality within Accor Group, this brand is currently going through exciting phases of rebirth and expansion. 

Orient Express embodies the refined nomadic spirit of travel, inviting each traveler to a place where the journey is the destination. Bringing awe-inspiring travel experiences to a new generation of adventurers, its exceptional portfolio includes The Orient Express, with its original carriages reimagined as the new embassy of French luxury; Orient Express La Dolce Vita, a train embodying the 'Made in Italy' way; Orient Express Silenseas - the world’s largest sailing ship; and hotels coming to Rome and Venice. 

Progressively shaping the future of luxury hospitality, Orient Express is focusing on employee journey and growth.

We are looking for an innovative and experienced Social Media and Brand Content Manager to report directly to the Senior Manager, Communications & Marketing at Orient Express. This individual will be responsible for developing, managing, and executing the company’s social media strategy across all platforms. They will also lead efforts to create engaging content that aligns with our brand voice and supports our business objectives.

Your main responsibilities will be:

• Support on the content strategy aligned with short-term and long-term marketing targets on every communication channel such as:
  • Online channel: coordination of website, newsletter, and social media channels. This can include social media editorial calendar proofreading and editing, copy editing for website, copy editing for newsletter
  • Offline channel: coordination of sales brochures, print collaterals, etc.
• Ensure that content in all forms is cohesive and rendered with powerful impact for the brand
• Working closely with marketing and communication teams to maintain the brand tone of voice across all content platforms
• Adapt brand content where necessary (ie. format precisions, adding logos or other) for web platforms
• Coordinate and publish engaging content on relevant platforms (ie. Web, social or other)
• Working with selected brand agencies to publish content on indicated channels (web, newsletter, social media, other where relevant)
• Optimize content according to SEO best practices
• Use content management systems (WordPress, Later, Sprinklr) to analyze users’ engagement metrics
• Source and coordinate content towards properties to ensure enough material is available for communications
• Support, coordinate and drive photo and/or videoshoots for Brand and/or products when required
• Lead the content streams on digital transformation projects
• Support and coordinate a global newsletter calendar based on brand needs and priorities, working closely with the CRM Manager
• Stay up to date with developments and generate innovative ideas to draw audience’s attention

• BSc degree in Marketing or relevant field
• A minimum of 3 - 5 years’ experience as a Content manager
• Hands on experience with MS Office and Content Management Systems
• Knowledge of SEO and web traffic metrics
• Familiarity with and enthusiasm for social media and digital platforms
• Attention to detail
• Sense of luxury visual aesthetics and a strong grasp of the brand identity
• Good organizational and time-management skills
• Autonomous and team player
• Thinker and Doer
• Excellent English, both verbal and written
• Energetic, smiling, and passionate to his/her work
• Innovative approach to work
• Knowledge of hospitality is a plus