Director of Sales and Marketing

Welcome to Sofitel Cairo Downtown, a new destination in the heart of Cairo, combining luxury, elegance, and French art de vivre, We are currently seeking a Director of Sales and Marketing to join our team and lead the strategic direction of our sales, marketing, and business development efforts. This key leadership role will be essential in establishing Sofitel Cairo Downtown as the preferred luxury choice for discerning travelers and business guests alike. The ideal candidate will bring a passion for hospitality, a deep understanding of the market, and innovative strategies to drive revenue, enhance brand visibility, and forge lasting relationships with our clients and partners.

Main Duties 

• Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required  

• Work with Finance and team in preparation and management of the department’s budget and financial forecasts 

• Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department 

• Conduct daily briefing with the department on current key activities 

• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel 

• Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence 

• Determine the effectiveness of existing programs and develop new strategies 

• Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments 

• Actively participates in sales presentations, property tours and customer meetings 

• Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary 

• Participate in community and professional organizations to maintain high visibility and promote a positive image  

• Interview, select and recruit direct reports 

• Identify and develop team members with potential 

• Conduct performance review and manages performance issues that arise within the management team 

• Constantly monitor team members performance, attitude and degree of professionalism 

• Work with Talent & Culture function to ensure appropriate hiring, training, motivating, coaching, counseling and development of team members according to the changing needs of the business 

• Conduct monthly departmental meetings 

• Be fully conversant with hotel fire & life safety/emergency procedures 

• Attend all briefings, meetings and trainings as assigned by management 

• Maintain a high standard of personal appearance and hygiene at all times 

• Be aware of the hotel fire & life safety/emergency procedures 

• Perform other reasonable duties assigned by the assigned by the Management 

• Study, analyze and interpret complex activities and/or information in order to improve strategies or develop new approaches.

Minimum 4 years of sales management experience or at least 2 years experience in similar capacity with proven records.

High degree of professionalism with strong understanding of global market and business acumen.

Excellent reading, writing and oral proficiency in English language. 

Proficient in Ms. Excel, Word, & Power point.