Cluster Director of Sales & Marketing

Join us at Accor, where life pulses with passion!​

As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.​

By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.​

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!​

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.​

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.

Hospitality is a work of heart,​
Join us and become a Heartist®.

The Director of Sales & Marketing is responsible for generating new business and growing existing accounts for both the Rooms and Food & Beverage Departments in order to maximize revenue and profits.  This role demands a blend of visionary leadership, strategic marketing genius, and sales expertise, poised to elevate our brand and drive revenue. The ideal candidate will possess a track-record of crafting winning strategies, inspiring teams, and building solid relationships with customers and partners alike.

Strategic Planning & Execution

• Develop and implement comprehensive sales and marketing strategies that align with the hotel’s goals and brand identity.
• Analyze market trends and competitor strategies to identify new business opportunities and target markets.
• Lead annual budgeting and forecasting processes for the sales and marketing departments, setting clear objectives and tracking performance.
• Prepare and implement annual marketing plan, setting clear objectives and tracking performance.
• Cultivate a strong relationship with ownership and provide regular updates on strategic initiatives and performance metrics to instill confidence in the direction of the hotel.

Sales Leadership & Revenue Generation

• Lead the sales team to meet or exceed revenue targets through direct sales, group bookings, corporate partnerships and events.
• Establish and maintain relationships with key clients, travel agencies, corporate partners, and luxury consortia to drive business.
• Develop and sustain essential relationships within the community, to enhance the positioning of the hotel.
• Partner with Director of Revenue Management to set pricing strategies and maximize Total RevPAR.
• Coordinate initiatives in conjunction with Global Sales teams and consultants as appropriate.

Marketing & Brand Management

• Oversee brand-positioning efforts, ensuring all guest touchpoints reflect the luxury and quality of the brand.
• In partnership with PR and media companies, design and execute marketing campaigns across digital, social, print, and PR channels to increase brand awareness and guest engagement with the hotel as a whole and a focus on the F&B Outlets and local offerings.
• Collaborate with external PR and media agencies to enhance the hotel’s visibility and reputation in the luxury market.

Team Leadership & Development

• Manage, mentor, and develop the sales and marketing team, fostering a high-performance culture.
• Conduct regular training and performance reviews to ensure the team remains motivated and focused on achieving goals.
• Promote a collaborative environment, working closely with other departments (e.g., operations, finance) to ensure a seamless guest experience.

Analytics & Reporting

• Use data-driven insights to measure the effectiveness of sales and marketing efforts, making adjustments to optimize performance.
• Prepare regular reports and presentations for the executive team and ownership, providing insights on revenue performance, market trends, and ROI.
• Monitor customer satisfaction metrics, adjusting strategies to meet and exceed guest expectations.

• A 4-year college degree and 2 or more years of related experience, or at least 6 years of progressive experience in a hotel or related field preferably a 4-5 Star/Diamond style hotel.
• Fluency in English, both verbal and non-verbal.
• Previous experience in a senior leadership role, within a similar hotel brand required.
• Extensive Hotel operations experience required.
• Demonstrated knowledge of budget planning and financial controls.
• Computer literate in Microsoft Windows applications required.
• University/College degree in a related discipline preferred.
• Strong interpersonal and problem solving abilities.
• Highly responsible & reliable.
• Ability to work cohesively as part of a team.
• Ability to focus attention on guest needs, remaining calm and courteous at all times.
• Input and access information in the property management system/computers/point of sales system.

Your team and working environment:
In 1-2 sentences, introduce the team, property or office environment in a way that reflects the culture
Note: Customization may be included for any specific local or legislative requirements, such as work permits
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.