- Full-Time
- Permanent
- Sales & Marketing
- ACCOR
__jobinformationwidget.freetext.LocationText__
Singapore
__jobinformationwidget.freetext.ExternalReference__
REF2405J
Manager, Digital Media, Asia
Region
MEA SPAC
This vacancy has now expired. Please see similar roles below...
"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"
An exciting opportunity has become available for a Manager, Digital Media, Asia to join our team. This role will be based in Singapore and will be reporting directly to the Director of Digital Media, MEA APAC and is responsible for optimizing online media to generate quality traffic to Accor direct platforms that converts into Room Nights/Revenue to Accor hotels in Middle East, Africa, Turkey, Asia and Pacific (MEA APAC).
It consists of implementing and analyzing Accor’s digital media strategy in all countries across MEA APAC to acquire and retain guests by targeting them across the customer journey and support in the delivery of the strategy and performance for the entire region.
The Digital Media Manager is responsible for supporting the relationship with appointed media agencies and key publishers, plus identifying new paid media opportunities within region. The position also provides strategic guidance and support to the digital media teams in countries and is responsible for the performance of paid media campaigns and deliverables through defined KPIs.
Getting to know the role and your responsibilities:
Executing and Optimizing MEA APAC Paid Media
Briefing, analyzing and challenging agencies to deliver innovative and effective media plans across online display (including programmatic and paid social).
Leading the alignment on media KPIs to ensure all paid media is measurable.
Conducting research and audience analysis to identify target demographics and optimal media channels.
Identifying and sharing best practice media strategies to improve media performance across MEA APAC
Implementing strategies to acquire new customers and retain existing customers and loyalty members at the best cost.
Analyse and report on campaign media performance to align with business KPIs on a monthly, quarterly, and annual cadence.
Monitor & adapt the media campaign strategies based on the current situation of the region/market.
Strengthening Media Partner Relationships on Behalf of Accor
Is a Point of Contact (POC) to the agencies.
Actively participates on partner calls to improve performance and identify new opportunities.
Regularly tracks media trends and competitors in priority markets, to support the growth of Accor’s media network.
Proactively initiates a test and learn methodology/calendar.
Participates in negotiations for co-funded media pilots.
Fosters strong relationships with agencies.
Represents Accor MEA APAC in meetings.
Collaborating with Global Media & HUB Ecommerce/Marketing Teams to Reach Business and Campaign Objectives and Priorities
Responsible for the ongoing measurement of paid media using Accor specific dashboards and tools (Tableau, Sprinklr).
Implements fast local adoption of Global Joint Business Plans and objectives, adjusting to meet local specificities (including Google, Meta, Microsoft).
Communicates animation plans.
Ensures alignment with the full-funnel strategy and objectives of the company.
Supports the tracking and attribution of media activities to support ongoing investment (ie. Ekimetrics).
Ensures a deep understanding of paid media and operational requirements, including tag / pixel implementation procedures.
Supports the in-country digital media teams in their media optimisation & analysis, including channel and audience targeting recommendations.
Develops deep analysis of digital media to optimize overall web direct business.
Supporting Growth and Innovation
Staying up to date with digital media trends, competition, and potential new channels, including updates to social media marketing, attribution, targeting, and programmatic media buying.
Supporting the implementation of transversal projects of DCO, data-sharing and cookie less targeting, to generate incremental revenue.
Identifying and adapting a streamlined campaign reporting template for MEA APAC.
Project management: ability to prioritize and manage multiple demands in a challenging environment.
Successfully complete training programs as required and identify new training/upskilling opportunities to align with the role.
Managing Media Investments and Accounting Requirements
Implementing and managing the budget and financial processing requirements to meet budget guidelines.
Respecting and following internal accounting processes & objectives.
Provide guidance on country and hotels media budgets.
Identification of local business needs to support visibility.
Consolidation and management of local budget sources & fees.
What we need from you
A Bachelor's degree in Marketing, Digital Media, Campaign Management, or related field with minimum 7 years of experience in related role
Proficiency in digital media tools including Campaign Manager, GA4, DV360, YouTube, and Meta Ads Manager.
Experience in executing large budgets and financial reconciliation.
Excellent communication skills – written and spoken English.
Experience in managing external agencies.
Experience in presenting insights and performance metrics to different audiences.
Good interpersonal skills with ability to communicate with all levels of employees.
Good Excel/Presentation and influencing skills.
Flexibility in working hours, with evening calls required for agency & global calls across time zones.
Multicultural awareness and able to work with people from diverse cultures.
Ability to work independently and has good initiative under dynamic environment.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Meet Adriënne, the director of sales and marketing
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
Related jobs
Salary
Location
Fairmont Hotel Macdonald, Edmonton, Canada
Experience Level
Entry Level
Job Schedule
Full-Time
Brands
FAIRMONT
Job type
Permanent
Locations
Edmonton
Job Category
Rooms
Description
Housekeeping Attendant (Full Time)You are at the heart of the hotel! As a Housekeeping Room Attendant, you will take ownership of guest rooms, ensuring that our guests are provided with a clean, comfo
Reference
136d4d09-ff7e-4336-b154-1e9a7492a175
Expiry Date
01/01/0001
Salary
Location
Fairmont Grand Del Mar, San Diego, United States
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
Accor
Job type
Permanent
Locations
San Diego
Job Category
Talent & Culture
Description
Reporting to the Director of Talent & Culture the Assistant Director is a team builder and supports all leaders and colleagues within the hotel, ensuring company policies, Fairmont Grand Del Mar opera
Reference
2704bd78-9e16-4db1-bf08-46afd6ad0c7b
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Are you ready to supervise the most magical time of the year? The princess is looking for a Supervisor to keep things festive, fun, and orderly for our annual Christmas Event! The Supervisor role is a
Reference
a78b924d-2438-43c8-8b6a-cfce7cbf9901
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Are you ready to supervise the most magical time of the year? The princess is looking for a Supervisor to keep things festive, fun, and orderly for our more than 250 thousand Christmas revelers this y
Reference
c592b48c-76f2-4b2a-9dd6-e224e0d3b3a1
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Do you have a heart full of jingle bells and a passion for spreading yuletide joy? Get ready to sprinkle holiday magic like confetti and make our guests' Christmas dreams come true! We're on the looko
Reference
4f16d0ec-2d93-4533-9397-b1a605b22c36
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Skate into a new job! Come work at North Scottsdale’s only outdoor real ice, ice rink, where you will be skating through the holiday while getting pay! Join our friendly, festive team of hospitable h
Reference
eaf436e7-5d23-4844-bb33-fcf8e2e144cc
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Ride the rails down to the Princess! Come work at the one and only train park at the Fairmont Scottsdale Princess, where you will choo choo through the holiday! Join our friendly, festive team of hos
Reference
7ef6c90e-ff56-45df-8dd1-578220d36211
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Do you want to light up the night for our guests? Dance and play the night away as part of our Signature Character team! We are looking for actors to play the role of our Signature Mascot Characters f
Reference
d8556dbb-e577-4f29-8f2f-9404bab64edd
Expiry Date
01/01/0001
Salary
Location
Fairmont Grand Del Mar, San Diego, United States
Experience Level
Director
Job Schedule
Full-Time
Brands
Accor
Job type
Permanent
Locations
San Diego
Job Category
Talent & Culture
Description
Director of Training and DevelopmentAs the Director of Training & Development you will be responsible for overseeing and implementing all aspects of training at Fairmont Grand Del Mar. You’ll work col
Reference
6c24dce6-70b8-4e12-b03f-15de8df0aff8
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Got the gift of greetings? Come say hi and join our friendly, festive team of hospitable holiday helpers at the Princess this year! We are looking for fun energetic multi taskers with a passion for cr
Reference
860d27fb-9481-47cb-8d7f-b9c4ea094415
Expiry Date
01/01/0001