- Full-Time
- Permanent
- Sales & Marketing
- ACCOR
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Fairmont Makati, Makati, Philippines
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REF26945X
Director of Communications and Brand Activation
Region
Luxury & Lifestyle
"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"
The role oversee the conception, execution and dissemination of marketing strategies aimed at solidifying the hotel's brand presence. Identify and capitalize on marketing opportunities while nurturing partnerships to enhance brand recognition and drive incremental business growth.
Primary Responsibilities
- Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
- Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
- Manage all marketing/promotional/sales collateral development/production both on and off line
- To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
- Drive the marketing and communication (internal and external) of the Hotels CSR commitments
- To work a rolling activity schedule to maximise the effectiveness of offers via our airline partners, card partners and loyalty products.
- Summarize and assess activities on quarterly basis and achieve annual production targets
- Responsible for updating all collaterals related to Partnerships/Loyalty Programs
Profile
Knowledge and Experience
At least 10 years related work experience in a Hotel preferred
Previous leadership experience within Marketing required
University/College degree in a related discipline required
Excellent communication skills, both written and verbal required
Strong interpersonal and problem solving abilities
Highly responsible & reliable
Ability to focus attention on guest needs, remaining calm and courteous at all times
Competencies
Good interpersonal skills with ability to communicate with all levels of employees
Service oriented with an eye for details
Ability to work effectively and contribute in a team
Good presentation and influencing skills
Multicultural awareness and able to work with people from diverse cultures
Flexible and able to embrace and respond to change effectively
Ability to work independently and has good initiative under dynamic environment
Self-motivated and energetic
Meet Adriënne, the director of sales and marketing
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
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