- Full-Time
- Permanent
- Sales & Marketing
- ACCOR
__jobinformationwidget.freetext.LocationText__
Paris, France
__jobinformationwidget.freetext.ExternalReference__
REF288J
Customer Data and Targetting Manager
Region
Accor HQ
This vacancy has now expired. Please see similar roles below...
We are Accor. We are a worldwide Augmented Hospitality leader. We are more than 230,000 hospitality experts placing people at the heart of what we do, creating new connections & emotions for our guests, nurturing real passion for service and achievement beyond limits.
We’re so much more than hotels — we’re creating innovative lifestyle experiences , whether you live, work or play. Blaze your own trail from 40+ hotel brands, restaurants, nightclubs, spas, co-working spaces, and tech start-ups .
Building on the strength of our teams and our strong holistic ecosystem of brands & solutions, we are breaking new ground to shape the hospitality of tomorrow and inspire new ways to experience the world.
You are part of Accor Digital & Business Factory division, L&E, E-Commerce & Customer Engagement Direction, more particularly in the Customer Knowledge department. Responsible for developing Customer Data Capture to improve Customer Knowledge and personalization, and for managing Targeting and Audience management for Omnichannel Marketing campaigns.
AUDIENCE, AD HOC TARGETING AND SCORING
- Based on Marketing & Customer Analysis, define, specify and manage the evolutions on Core targets and Customer Segmentation to support the Customer Marketing strategy
- Identify & specificy ad-hoc customer scoring development requested for Customer Engagement activities and coordinate the development with related teams
- Generate advanced audiences in Salesforce & CDP
GLOBAL BUSINESS LEAD OF THE CUSTOMER DATA PLATEFORM
- Central Business Lead in the worldwide implementation of a new Marketing Platform and Customer Data Platform
- Manage Targeting and Profiling in Salesforce Marketing Cloud / Customer Data Platform. Support Marketing teams at both global and regional levels in campaigns management, by defining or refining Customer segments and audiences for Omnichannel Marketing campaigns.
- Contribute to the development of real time personalization on digital channels and to the implementation of Salesforce Interaction studio, by developing Data capture programs enabling personalization
DEFINE AND MONITOR CUSTOMER DATA CAPTURE & CONTACTABILITY
- Develop and monitor the Data capture standard to develop a 360° Customer Knowledge and Targeting capabilities
- Define and monitor the customer data capture performance, identify the top & worst data capture process, identify levers to increase the customer data consistency, the rates of contactables contacts on Omni Channel.
- OKR Owner on contactability topics
Formation & experience
> Master’s degree with a strong background in Customer Data management, Data capture and CRM, Targeting/audience management
> Significant experience (5/8 y.) in Customer Data Capture/management and Targeting/audience management for a leading Brand or Player, mature in Digital and Omnichannel Marketing
> Experienced on Marketing campaigns solutions, preferably Salesforce, CDP
> International experience is a must
Skills & profile
> Analytical capacites, data-driven, results orientated
> 360° Customer Database management
> Data capture, Targeting, Audience management
> Customer driven and passionate about Customer knowledge
> Digital and Omnichannel Marketing
> Communication / interpersonal skills
> English/French mandatory
> Technical environnement for analysis & Targeting : SQL (advanced), CDP, Tableau, Snowflake / Dataiku
Key interactions
Inside the Digital & Business Factory division:
> Ecommerce & Customer Engagement
> Digital factory
> Data Tribe (Datascience, Direct & L&P)
> Business Performance
> Brandinng Loyalty, Partnership & subscription Program team
Outside D&B Factory division : Hubs (Power Brand, Luxe…)
Discover a world where life pulses with passion
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
Ähnliche Jobs
Salary
Location
New York, United States
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
RAFFLES
Job type
Permanent
Locations
New York
Job Category
Sales & Marketing
Description
The Brand Content and Social Media Manager will develop the strategy and create content that strengthens the Raffles positioning of enchanted glamour and legendary service on all channels. Reporting t
Reference
87d486bc-54ae-4d25-9d12-adbd28b98e82
Expiry Date
01/01/0001
Salary
Location
Mövenpick Resort Kuredhivaru Maldives, Noonu Atoll, Maldives
Experience Level
Associate
Job Schedule
Full-Time
Brands
MOVENPICK
Job type
Permanent
Locations
Noonu Atoll
Job Category
Sales & Marketing
Description
Sales & Marketing Coordinator is responsible for supporting the senior managers in sales and marketing activities in line with the annual sales and marketing plan, to achieve and exceed budget in exec
Reference
82ecfc19-5bd1-4cd9-a858-f376d35b7f79
Expiry Date
01/01/0001
Salary
Location
Novotel World Trade Centre Dubai, Dubai, United Arab Emirates
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
NOVOTEL
Job type
Permanent
Locations
Dubai
Job Category
Sales & Marketing
Description
The Cluster Senior Sales Manager (Meetings and Venues) is responsible for the delivery of budgeted meetings and venue revenue in Hotel main F&B Outlets, ensuring cross selling and maximum penetration
Reference
9a7bf8c9-8dcb-403f-be06-6eecc52f1ec6
Expiry Date
01/01/0001
Salary
Location
Novotel World Trade Centre Dubai, Dubai, United Arab Emirates
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
NOVOTEL
Job type
Permanent
Locations
Dubai
Job Category
Sales & Marketing
Description
The Cluster Digital Marketing Manager is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, guest engagement, and revenue growth for the ho
Reference
4a8b959e-6fcb-4246-a5fe-fe5bad3f2a87
Expiry Date
01/01/0001
Salary
Location
, Panama City, Panama
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
ACCOR
Job type
Temporary
Locations
Panama City
Job Category
Sales & Marketing
Description
The Marketing Assistant supports the Marketing Department and is responsible to assist the Marketing & Communications Manager and / or the Marketing Coordinator to develop, implement, monitor and eval
Reference
79e7af6f-62c0-4080-b9f9-de41b1d4d0c1
Expiry Date
01/01/0001
Salary
Location
Fairmont Grand Del Mar, San Diego, United States
Experience Level
Entry Level
Job Schedule
Full-Time
Brands
FAIRMONT
Job type
Permanent
Locations
San Diego
Job Category
Sales & Marketing
Description
Rate of Pay: $23.34/hourAs a coordinator you will be responsible for providing clerical and administrative support to the Managers and further ensure department goals are met by providing administrati
Reference
721dcecf-c198-4b43-884a-3117294958da
Expiry Date
01/01/0001
Salary
Location
HANDWRITTEN LEVNI HANDWRITTEN COLLECTION, Istanbul, Turkey
Experience Level
Associate
Job Schedule
Full-Time
Brands
ACCOR
Job type
Permanent
Locations
Istanbul
Job Category
Sales & Marketing
Description
Job Description: Reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following:Consistently offer professional, friendly and engaging ser
Reference
f5f2f0e6-12c4-4c5f-b899-a57269ccb947
Expiry Date
01/01/0001
Salary
Location
Fairmont San Francisco, San Francisco, United States
Experience Level
Not Applicable
Job Schedule
Full-Time
Brands
FAIRMONT
Job type
Permanent
Locations
San Francisco
Job Category
Sales & Marketing
Description
What you will be doing: Reporting to the Director of Sales & Marketing, responsibilities and essential job functions include but are not limited to the following: Consistently offers professional, en
Reference
37250371-a567-490f-b823-d9b09287c489
Expiry Date
01/01/0001
Salary
Location
Novotel Dubai Al Barsha, Dubai, United Arab Emirates
Experience Level
Executive
Job Schedule
Full-Time
Brands
NOVOTEL
Job type
Permanent
Locations
Dubai
Job Category
Sales & Marketing
Description
Prior to preparing an offer, ensure that all necessary information about the event is obtained either from account manager or client directly. Prepares offer letters according to guest requirements an
Reference
d651a401-0203-40b7-9919-a246ce587df4
Expiry Date
01/01/0001
Salary
Location
Issy-les-Moulineaux, France
Experience Level
Entry Level
Job Schedule
Full-Time
Brands
ORIENT EXPRESS
Job type
Permanent
Locations
Issy-les-Moulineaux
Job Category
Sales & Marketing
Description
The Digital Marketing Project Coordinator will report directly to the Digital Marketing Project Manager and the Vice President Digital of Orient Express.MissionThe main mission is to support the coord
Reference
9e49e509-f1a3-46c7-a733-1db37ebbd305
Expiry Date
01/01/0001