- Full-Time
- Permanent
- Sales & Marketing
- ACCOR
__jobinformationwidget.freetext.LocationText__
Paris, France
__jobinformationwidget.freetext.ExternalReference__
REF288J
Customer Data and Targetting Manager
Region
Accor HQ
This vacancy has now expired. Please see similar roles below...
We are Accor. We are a worldwide Augmented Hospitality leader. We are more than 230,000 hospitality experts placing people at the heart of what we do, creating new connections & emotions for our guests, nurturing real passion for service and achievement beyond limits.
We’re so much more than hotels — we’re creating innovative lifestyle experiences , whether you live, work or play. Blaze your own trail from 40+ hotel brands, restaurants, nightclubs, spas, co-working spaces, and tech start-ups .
Building on the strength of our teams and our strong holistic ecosystem of brands & solutions, we are breaking new ground to shape the hospitality of tomorrow and inspire new ways to experience the world.
You are part of Accor Digital & Business Factory division, L&E, E-Commerce & Customer Engagement Direction, more particularly in the Customer Knowledge department. Responsible for developing Customer Data Capture to improve Customer Knowledge and personalization, and for managing Targeting and Audience management for Omnichannel Marketing campaigns.
AUDIENCE, AD HOC TARGETING AND SCORING
- Based on Marketing & Customer Analysis, define, specify and manage the evolutions on Core targets and Customer Segmentation to support the Customer Marketing strategy
- Identify & specificy ad-hoc customer scoring development requested for Customer Engagement activities and coordinate the development with related teams
- Generate advanced audiences in Salesforce & CDP
GLOBAL BUSINESS LEAD OF THE CUSTOMER DATA PLATEFORM
- Central Business Lead in the worldwide implementation of a new Marketing Platform and Customer Data Platform
- Manage Targeting and Profiling in Salesforce Marketing Cloud / Customer Data Platform. Support Marketing teams at both global and regional levels in campaigns management, by defining or refining Customer segments and audiences for Omnichannel Marketing campaigns.
- Contribute to the development of real time personalization on digital channels and to the implementation of Salesforce Interaction studio, by developing Data capture programs enabling personalization
DEFINE AND MONITOR CUSTOMER DATA CAPTURE & CONTACTABILITY
- Develop and monitor the Data capture standard to develop a 360° Customer Knowledge and Targeting capabilities
- Define and monitor the customer data capture performance, identify the top & worst data capture process, identify levers to increase the customer data consistency, the rates of contactables contacts on Omni Channel.
- OKR Owner on contactability topics
Formation & experience
> Master’s degree with a strong background in Customer Data management, Data capture and CRM, Targeting/audience management
> Significant experience (5/8 y.) in Customer Data Capture/management and Targeting/audience management for a leading Brand or Player, mature in Digital and Omnichannel Marketing
> Experienced on Marketing campaigns solutions, preferably Salesforce, CDP
> International experience is a must
Skills & profile
> Analytical capacites, data-driven, results orientated
> 360° Customer Database management
> Data capture, Targeting, Audience management
> Customer driven and passionate about Customer knowledge
> Digital and Omnichannel Marketing
> Communication / interpersonal skills
> English/French mandatory
> Technical environnement for analysis & Targeting : SQL (advanced), CDP, Tableau, Snowflake / Dataiku
Key interactions
Inside the Digital & Business Factory division:
> Ecommerce & Customer Engagement
> Digital factory
> Data Tribe (Datascience, Direct & L&P)
> Business Performance
> Brandinng Loyalty, Partnership & subscription Program team
Outside D&B Factory division : Hubs (Power Brand, Luxe…)
Meet Elma, a Luxury Reservation Consultant
Diversity & Inclusion for Accor means welcoming each and everyone and respecting their differences by giving priority only to qualities and skills in extending employment and development opportunities. Our ambition is to provide meaningful employment, a warm and welcoming culture, excellent working conditions and to promote the development of all people, including those with disabilities.
When applying, do not hesitate to let us know of any specific needs you may have so that we can take them into consideration.
Related jobs
Salary
Location
Fairmont Hotel Macdonald, Edmonton, Canada
Experience Level
Entry Level
Job Schedule
Full-Time
Brands
FAIRMONT
Job type
Permanent
Locations
Edmonton
Job Category
Rooms
Description
Housekeeping Attendant (Full Time)You are at the heart of the hotel! As a Housekeeping Room Attendant, you will take ownership of guest rooms, ensuring that our guests are provided with a clean, comfo
Reference
136d4d09-ff7e-4336-b154-1e9a7492a175
Expiry Date
01/01/0001
Salary
Location
Fairmont Grand Del Mar, San Diego, United States
Experience Level
Mid-Senior Level
Job Schedule
Full-Time
Brands
Accor
Job type
Permanent
Locations
San Diego
Job Category
Talent & Culture
Description
Reporting to the Director of Talent & Culture the Assistant Director is a team builder and supports all leaders and colleagues within the hotel, ensuring company policies, Fairmont Grand Del Mar opera
Reference
2704bd78-9e16-4db1-bf08-46afd6ad0c7b
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Are you ready to supervise the most magical time of the year? The princess is looking for a Supervisor to keep things festive, fun, and orderly for our annual Christmas Event! The Supervisor role is a
Reference
a78b924d-2438-43c8-8b6a-cfce7cbf9901
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Are you ready to supervise the most magical time of the year? The princess is looking for a Supervisor to keep things festive, fun, and orderly for our more than 250 thousand Christmas revelers this y
Reference
c592b48c-76f2-4b2a-9dd6-e224e0d3b3a1
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Do you have a heart full of jingle bells and a passion for spreading yuletide joy? Get ready to sprinkle holiday magic like confetti and make our guests' Christmas dreams come true! We're on the looko
Reference
4f16d0ec-2d93-4533-9397-b1a605b22c36
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Skate into a new job! Come work at North Scottsdale’s only outdoor real ice, ice rink, where you will be skating through the holiday while getting pay! Join our friendly, festive team of hospitable h
Reference
eaf436e7-5d23-4844-bb33-fcf8e2e144cc
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Ride the rails down to the Princess! Come work at the one and only train park at the Fairmont Scottsdale Princess, where you will choo choo through the holiday! Join our friendly, festive team of hos
Reference
7ef6c90e-ff56-45df-8dd1-578220d36211
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Do you want to light up the night for our guests? Dance and play the night away as part of our Signature Character team! We are looking for actors to play the role of our Signature Mascot Characters f
Reference
d8556dbb-e577-4f29-8f2f-9404bab64edd
Expiry Date
01/01/0001
Salary
Location
Fairmont Grand Del Mar, San Diego, United States
Experience Level
Director
Job Schedule
Full-Time
Brands
Accor
Job type
Permanent
Locations
San Diego
Job Category
Talent & Culture
Description
Director of Training and DevelopmentAs the Director of Training & Development you will be responsible for overseeing and implementing all aspects of training at Fairmont Grand Del Mar. You’ll work col
Reference
6c24dce6-70b8-4e12-b03f-15de8df0aff8
Expiry Date
01/01/0001
Salary
Location
Fairmont Scottsdale Princess, Scottsdale, United States
Experience Level
Associate
Job Schedule
Casual
Brands
FAIRMONT
Job type
Temporary
Locations
Scottsdale
Job Category
Wellness & Recreation
Description
Got the gift of greetings? Come say hi and join our friendly, festive team of hospitable holiday helpers at the Princess this year! We are looking for fun energetic multi taskers with a passion for cr
Reference
860d27fb-9481-47cb-8d7f-b9c4ea094415
Expiry Date
01/01/0001