Assistant Manager Content and Social Media

"Why work for Accor?
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By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

Key Responsibilities:

• Keeping abreast of industry trends, social media tools, and emerging platforms
• Creating and implementing a comprehensive social media strategy aligned with the yearly marketing calendar
• Identifying target audiences and tailoring content to resonate with them.
• Managing and overseeing social media accounts on different platforms
• Managing and actively corroborating with the agency to execute day to day tasks
• Preparing regular reports showcasing performance and providing insights for improvement.
• Monitoring and analyzing social media metrics to assess the effectiveness of campaigns.
• Encouraging and leveraging user-generated content to build brand loyalty.
• Collaboration with barter and paid influencers
• Reviewing and editing copy for clarity, grammar, and adherence to brand guidelines.

Business Analysis:

• Deep analysis of performance for each social media campaign
• Analysis of competition hotels on social media channels
• Provide monthly report on target and results

Key Internal Interactions

• Commercial Head of ibis & ibis Styles India
• General Managers & DOS of ibis & ibis Styles India
• Head of Culinary transformation

Requirements:

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Proven experience as a Social Media Manager or in a similar role.
• Strong writing and communication skills.
• Proficiency in using social media management tools and analytics.
• Creativity in developing engaging and shareable content.
• Knowledge of current trends and best practices in social media marketing.
• Excellent multitasking and time-management skills.
• Ability to collaborate with cross-functional teams.
• Strong problem-solving and decision-making abilities.
• Flexibility to adapt to evolving trends and changes in the social media landscape.
• Understanding of brand voice and the ability to maintain consistency in messaging.
• An existing network or relationships with influencers, bloggers, or others in the social media industry can be a plus.