Vice President – Global Brand Management & Guest Experience TRIBE, JO&JOE & Greet (F/M/X)

🌍 Join Accor – a professional journey at the heart of a committed, international and transforming group

Accor, a global leader in hospitality, present in more than 110 countries with 5,500 hotels, welcomes you to its offices located in Issy-les-Moulineaux.

This is where the Group’s global expertise comes together: strategy, finance, human resources, legal, technology, marketing, sustainability, communication, audit, procurement, etc.

Joining Accor means actively contributing to defining, structuring, and supporting the transformation of an international group, in direct connection with operational teams around the world.

This is a senior global brand leadership role responsible for shaping how three of Accor’s fastest-growing brands feel, perform, scale, and evolve across the world.

You will lead the end-to-end guest experience vision — from positioning and design to F&B, programming, culture, and operational execution — ensuring that every property delivers both brand energy and commercial performance.

This role sits at the intersection of:

• Brand strategy
• Guest experience
• Operations
• Design
• F&B
• Development
• Owner relations
• Portfolio growth

You are not here to manage standards.

You are here to build living brands at global scale.

Key Responsibilities

Brand Strategy & Portfolio Growth

• Define and continuously evolve brand positioning, target guest, and experience pillars
• Develop the 3-year brand roadmap and annual business plan in partnership with the SVP Brands
• Translate brand vision into scalable models that support rapid international growth
• Analyse performance data, market trends, and guest insights to shape future strategy
• Develop clear business cases for brand initiatives, renovations, and concept evolution
• Present brand strategy, performance insights, and growth plans to senior leadership and owners
• Partner with Development teams to ensure new projects are on-strategy and commercially sound

Commercial & Operational Performance

• Drive improvements in hotel performance through product, experience, and operational alignment
• Understand and influence P&L drivers linked to design, F&B, talent, programming, and spatial planning
• Partner with regions to raise compliance, quality, and guest experience execution
• Identify where investment is required and build the case for product enhancement
• Monitor brand performance scorecards globally and define corrective actions where needed

Social Spaces, F&B & Programming

• Position F&B and programming as central engines of guest attraction and revenue
• Shape how hotels attract non-resident guests and integrate into local communities
• Develop concepts, rituals, and partnerships that create daily energy in social spaces
• Ensure spatial design and operational practices enable interaction and vibrancy

Hotel Openings & Field Engagement

• Build strong relationships with key GMs and regional teams to embed brand mindset
• Create practical tools and communication platforms that bring the brands to life for operators

Design & Product Direction

• Guide the evolution of design strategy with DT&S to protect the brands’ social DNA
• Influence layouts, OS&E, and standards to support guest flow, interaction, and experience
• Ensure design decisions are commercially and operationally viable at scale

Marketing, Voice & Partnerships

• Partner with Brand Marketing to ensure storytelling matches the lived hotel experience
• Contribute to visual identity, content strategy, and guest touchpoints
• Act as spokesperson for the brands with owners, media, and partners
• Develop cultural and commercial partnerships that enhance relevance and visibility

You are a lifestyle hospitality leader with deep operational credibility and strong brand instinct.

You understand how:

• Design influences behaviour
• F&B drives both atmosphere and revenue
• Programming builds loyalty and local relevance
• Culture can be scaled without losing authenticity
• Brand decisions impact P&L performance

You are comfortable moving between hotel floors, owner meetings, design reviews, and executive presentations.

You speak the language of operators, designers, marketers, developers, and owners with equal confidence.

Experience & Profile

• 15+ years in hospitality across brand leadership and operations
• Strong experience in lifestyle-led hospitality concepts
• Proven ability to build and scale brand strategy with commercial results
• Solid financial acumen and understanding of hotel P&L dynamics
• Experience working across international markets
• Exceptional communication, influence, and storytelling skills
• Fluent English required

💡 Why join us?

And what are our commitments?

To the world

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents.
• We adopt a continuous improvement approach to reduce the environmental impact of digital across all our projects.

To your career

• We enable all our employees to maintain a healthy work-life balance and give them the means to shape their working environment in their own image.
• Dedicated Talent Management, continuous improvement, and training and development paths are defined both individually and collectively so that we can grow together, every day.

Concretely, at Accor:

• Remote work possible several days per week from France and flexible working options: work from home, our offices, or even our hotels and coworking spaces thanks to Worklib.

And also,

• ALL - Heartist® program: preferential rates and flash offers for unforgettable stays and experiences across all our Accor locations and with our partners worldwide.
• Heartist® for Good volunteering program: 1 day offered during your working time to get involved with a non-profit organization.
• A Social and Economic Committee (CSE) that supports you in financing your cultural and sports activities.
• Sustainable Mobility Package for using an eco-friendly means of transportation or a “company bike” program in partnership with Zenride.
• Coverage of urban public transport subscriptions between home and workplace, in accordance with the French Finance Law scale.
• Meal vouchers with a face value of €11.
• A mandatory health insurance plan funded at 50% by Accor, at no additional cost in case of enrollment of your dependents.
• Not to mention attractive working conditions with collaborative workspaces, restaurants, game areas, as well as well-being and sports spaces on site or through Gymlib.

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities, personalities, and professional backgrounds.
We know how to adapt to the specific needs of our employees, particularly those with disabilities.
We encourage all applications, without distinction of gender, so dare to apply!

For us, recruitment is above all a story of encounters.

Does this role appeal to you? Apply, and we will offer you:

• An initial discussion with our recruitment team to present the key elements of the role or guide you toward a position that may better suit you,
• One or more interviews with managers and team members,
• For certain roles, you may also be asked to complete a test or case study, as well as a questionnaire about your personality and motivations.
• A final interview with our Human Resources team to discuss our Group culture, working environment, training program, and career prospects, as well as the different Group benefits.
• Personalized feedback.