Director Brand Advisory Accor One Living (Global)

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Working in close collaboration with all brand organizations (including Ennismore) and their various functional teams, The Brand Advisory Director is responsible for the delivery of residential brand advisory services globally.

The Brand Advisory Director collaborates with residential development partners during the strategic planning process, ultimately approves residential marketing strategies, overseas the delivery of brand and product training to developer sales teams and brokers.  The Brand Advisory Director assists partners in effectively bringing the brand to life in all sales and marketing applications, coordinates marketing material review and approval processes internally with relevant stakeholders (serving as a single point of contract for development partners) and assists partners in in leveraging appropriate Accor platforms to support residential lead generation. 

Reporting to the Chief Business Officer, Accor One Living, Global Head of Mixed-Use Properties, The Director Brand Advisory duties will be to : 

• Coordinating Residential Project Kickoff Sessions (aka “Envisioning Sessions”) with development partners and their sales & marketing teams, ensuring participation of key internal and external stakeholders (especially D&TS)
• Sharing understanding of target market & the ways in which homeowners  are likely to use property. Workshop outcomes driven by consumer insights related to design (including: unit mix & residential amenities), customization of services, owner benefits & governing documents, sales and marketing strategy
• Identification of key milestones and a critical path leading to commencement of sales and marketing
• Identification of opportunities for Accor/ relevant brand organization to collaborate and amplify planned marketing activity of development partner
• Providing brand advisory services to development partners (advising on brand, sales and marketing standards)
• Reviewing and approval of sales and marketing plan (including pricing and absorption), ensuring alignment to Market Study (working with relevant regional VP, Accor One Living); Vet regional marketing agencies, approve all sales and marketing consultants;
• Ensuring Development partners comply with all conditions to commence marketing;

Typical Background

• Bachelor’s degree (or higher) in Marketing/Business/Hotel/Finance/Real Estate or similar;
• Minimum of 10 years of relevant experience in residential real estate A background in branded residential development and hospitality is extremely valuable, with a deep understanding of mixed-use development

Competencies

• Sophisticated marketing and brand management capabilities
• Deep knowledge of luxury consumers
• Entrepreneurial drive and energy
• Excellent interpersonal skills
• Excellent communication skills enabling strong and effective relationships with internal and external stakeholders / departments

What benefits can Accor offer its employees? 

A real Work life balance : 

• Remote work :  up to 12 remote days per month depending on team workflow.  Extra allowance for /Reimbursement of IT equipment and other daily allowances 
• For ‘autnomous framework’ employees (non-executive positions): 216 worked days including up to 12 days RTT per year according to the year. 

Work Everywhere : 

• Free access more than 500 hundred coworking space including in our own hospitality brand. Great opportunity to meet our hospitality employee 
• Green allowance of up to 700€/annum for employees using eco-transport (such as electrical bike, scooter). Pass Navigo subsidised by a maximum of 75% 
• The ALL Heartists program is the program dedicated to Accor employees. You can enjoy benefits (Gourmet, travel, well-being, sports…)at all our locations around the world, from luxury to budget, and with more than 70 partners. This is the opportunity for them to enjoy unforgettable stays and experiences all year round! 
• On Issy Les Moulineaux Site: free coffee, conciergerie services, fitness center, 360 view on Paris, cafetaria, 2 restaurants, free parking 

Attractive Finance benefits : 

• Profit sharing compulsory and voluntary plans, with company matching contribution on employee’s investments up to gross 1300 €/year 
• 700 €/year Allowance Green transportation such as electrical bike, scooter.  
• Pass Navigo subsidised by a maximum of 75% 
• Recommendation’s program: up to 1500 € gross as a reward for your involvement in the recruitment of qualified profiles 

Learning & development:  

Management talent at the earth our of HR Accor strategy. 

We want you to feel free to dare and free to grow, by opening new doors to continuous learning and skills development. Challenge yourself and switch between jobs, brands, and career paths 

Our Culture #BeALLyouAreWithALLyourHeart  

At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us.  

• Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, the different stories that make up our company.  
• We care for the world around us: our teams, our customers, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day.  
• All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their wishes and ambitions is our priority.  
• Together, we imagine your future. Our group is large, with many opportunities, and the experiences are infinite.  
• We dare to question the status quo. We challenge ourselves to always do better. We take risks, we dream the impossible and make it possible.  
• Hospitality is teamwork, and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say. 

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.