- Integral
- Permanente
- Vendas e Marketing
- ACCOR
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Mercure Nairobi Upper Hill, Nairobi, Kenya
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REF48645Z
PR & Marketing
Region
MEA SPAC
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"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"
Job Summary:
The Public Relations Manager at Pullman and Mercure Nairobi Upperhill will be responsible for developing and executing strategic public relations initiatives to enhance the hotel’s image, build brand awareness, and foster media relations. This role will focus on positioning Pullman and Mercure Nairobi Upperhill. This position demands creativity, excellent communication skills, and a deep understanding of Premium and Midscale brand management in a dynamic market.
Key Responsibilities:
- Strategic PR Planning & Execution
- Develop and implement comprehensive PR strategies to increase awareness and drive positive publicity for Pullman and Mercure Nairobi Upperhill
- Align PR activities with the hotel's broader marketing and business objectives.
- Media Relations
- Build and maintain strong relationships with local, regional, and international media outlets, journalists, and influencers.
- Craft compelling press releases, media kits, and story pitches to secure coverage in target publications and digital platforms.
- Serve as the primary point of contact for media inquiries, arranging interviews, press visits, and media tours.
- Content Creation & Brand Storytelling
- Oversee the creation of engaging content for press materials, social media, and the hotel’s digital platforms, showcasing Pullman and Mercure Nairobi Upperhill unique experience services.
- Coordinate with internal teams to source and create high-quality images, videos, and stories that highlight the brand.
- Event Management & Press Conferences
- Plan, organize, and execute PR events, including press conferences, media luncheons, influencer events, and community engagement initiatives.
- Work collaboratively with event teams to maximize media exposure and deliver memorable experiences for guests and media representatives.
- Crisis & Reputation Management
- Develop crisis communication plans and lead response efforts to manage and mitigate negative publicity or issues that could impact the hotel’s reputation.
- Monitor news and social media channels to quickly address and manage any potential risks or brand-impacting situations.
- Monitoring, Reporting & Analytics
- Track and report PR campaign performance, including media coverage, sentiment analysis, and key performance indicators (KPIs).
- Use analytics tools to provide actionable insights and refine PR strategies for maximum impact.
- Stakeholder Engagement & Collaboration
- Foster strong relationships with internal stakeholders, including the marketing, F&B, and guest relations teams, to align PR strategies with the hotel’s broader business objectives.
- Collaborate with global Accor leverage group resources and ensure consistent brand messaging.
Qualifications:
- Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
- 5+ years of experience in public relations, with a preference for experience in hospitality.
- Proven track record of successful media relations and PR campaigns in the hospitality sector.
- Exceptional verbal and written communication skills, with the ability to craft compelling stories and pitches.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
- Proficiency in social media platforms, media monitoring tools, and PR analytics software.
Additional Information
- Possess skills of leadership, developing, strategic thinking, problem solver.
- Excellent communication.
- Results and service oriented with an eye for details.
- Ability to multi-task, work well in stressful & high-pressure situations.
- A team player & builder.
- A motivator & self-starter.
- Well-presented and always professionally groomed.
Deixe seu coração guiá-lo em um mundo onde a vida pulsa com paixão.
Diversidade & Inclusão para a Accor
significa acolher cada um e respeitar suas diferenças, priorizando apenas
qualidades e habilidades na ampliação de oportunidades de emprego e
desenvolvimento. Nossa ambição é proporcionar emprego com propósito, e uma
cultura acolhedora, excelentes condições de trabalho e promover o
desenvolvimento de todas as pessoas, incluindo as pessoas com deficiência. Não
hesite em nos informar de quaisquer necessidades específicas que possa ter para
que possamos levá-las em consideração.
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