- Integral
- Permanente
- RAFFLES
- Vendas e Marketing
__jobinformationwidget.freetext.LocationText__
Raffles London at The OWO, London, United Kingdom
__jobinformationwidget.freetext.ExternalReference__
REF49125X
Digital Marketing Manager
Region
Luxury & Lifestyle
Esta vaga já expirou. Veja funções semelhantes abaixo...
Come and join us in bringing the Raffles experience to London
The Raffles name is synonymous with luxury, glamour and extraordinary adventure. Raffles London at The OWO on London’s Whitehall, unites the allure and heritage of Raffles with one of the world’s most historic addresses.
This fine Grade II* Edwardian building has been transformed into a spectacular stage for dazzling celebrations; with fine dining, lively bars, the latest in wellness and beauty therapies, the most luxurious suites and rooms, versatile ballroom and event space. Within these much-storied walls, where legendary statesmen and women once shaped the modern world, guests are now invited to discover new and inspiring emotions and connections.
At Raffles, you arrive as a guest, leave as a friend and return as family.
Your purpose will be to spearhead the online presence of Raffles London at The OWO, our websites, social media, and wider digital activity to ensure that they are the best possible showcase for the hotel.
You will develop campaigns that excite, engage, inform, and ultimately drive business to what will be one of London’s most iconic hotels.
You will deploy robust ROI metrics to track results and report on successful activity. You will look at best practice methodologies in digital marketing and be bold - embracing new initiatives that will boost both our reputation and support our commercial goals.
Responsibilities
Operation
You will be accountable for:
Website:
- Maintaining up to date and effective websites in association with our internal teams and external agency partners (The OWO destination site, Raffles London pages that sit on Raffles.com as well as on the Accor website)
- Writing and ensuring website content (copy and visual) is maximised for effective search metrics and tailored for the target audience.
- Constantly checking search terms, rankings, and analytics to monitor performance of websites and make recommendations for improvements.
- Employing user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and help improve website performance.
- Ensuring third party platforms feature relevant content with best use of links.
- Growing website hits, dwell time and conversion rates.
- Continually striving to build website performance and monitor the algorithms set by the search engines to keep up to date with changes.
.
Digital and Social Media Marketing / Advertising:
- Developing and implementing digital marketing strategies including SEO, SEM and PPC (in association with Accor/Raffles teams where relevant)
- Overseeing digital and social media advertising and marketing opportunities in association with the Raffles Brand Team and the London (local) hub at Accor.
- Managing our social media agency team with strategic suggestions, content management and eventually taking over the social media strategy in full, alongside implementation of all posts (visuals, copy, use of hashtags etc)
- Note: Platforms currently include Facebook, Instagram, LinkedIn. We will investigate Pinterest, Twitter, and YouTube in the future.
- Creating social and digital advertising campaigns that support commercial objectives.
- Support, where required, with paid influencer activations.
Email Marketing/CRM:
- Creating regular email campaigns that drive direct and online bookings in association with the Raffles Brand Team and the London (local) hub at Accor.
- Building on the success of email campaigns to grow the customer database and build loyalty.
- Ensuring customer information is captured and seamlessly fed into the hotel’s CRM system by working closely with the London (local) hub at Accor.
Reporting/ROI
- Providing regular analysis of results and reports to demonstrate growth, customer acquisition, customer engagement, and return on investment.
- Create and monitor digital marketing budgets in tandem with direct report.
General
- Providing intelligence on trending activity on consumer online behaviour to inform the development of our social media and digital profile.
- Collaborate with sales and communications/media teams to improve marketing results and identify innovate growth strategies.
- Collaborate with our internal stakeholders to ensure their digital marketing needs are being met (F&B, Spa and Wellness, Rooms and Suites)
- Additional responsibilities in absence of line manager or senior employee.
- Performs other duties as required or assigned including working in a different department or restaurant, than usually assigned.
Why join our Raffles team?
Not only will you be joining one of the world’s best hotels you will also receive great benefits including:
- 28 days holiday including bank holidays plus a day extra for every year of your service up to 5 years (35 Days).
- Staff meals whist on duty.
- Free dry cleaning for uniform.
- Employer pension contribution of 3%
- Enhanced sick pay.
- Enhanced maternity, paternity and adoption pay.
- Life Assurance 1x salary
- Employee assistance program, including virtual GP and financial advice.
- Season ticket loans and cycle to work scheme.
- Colleague gifting to celebrate special occasions.
- Paid days off to move house or give back time to a charity of your choice.
- Internal learning and development programmes tailored to you.
- Fun-filled events, whether that’s a pub quiz, team run or festive party.
- Employee benefit card offering discounted rates of up to 30% at Accor worldwide and Raffles London F&B outlets.
- Worldwide development opportunities across Accor’s extensive brand portfolio.
What are the Raffles Values?
Be You: Be creative, innovative, and enthusiastic, showing your personality and flair.
Be Kind: Demonstrates humility and generosity through emotional connection with colleagues and guests.
Be Happy: Consistently uplifting colleagues and guests through a joyful connection and positive personality.
Be Confident: Openly shares knowledge and skills with other colleagues to achieve excellence.
Have Your Purpose: Demonstrating care and responsibility within your role, to make a tangible impact on the business.
Deixe seu coração guiá-lo em um mundo onde a vida pulsa com paixão.
Diversidade & Inclusão para a Accor
significa acolher cada um e respeitar suas diferenças, priorizando apenas
qualidades e habilidades na ampliação de oportunidades de emprego e
desenvolvimento. Nossa ambição é proporcionar emprego com propósito, e uma
cultura acolhedora, excelentes condições de trabalho e promover o
desenvolvimento de todas as pessoas, incluindo as pessoas com deficiência. Não
hesite em nos informar de quaisquer necessidades específicas que possa ter para
que possamos levá-las em consideração.
Related jobs
Salário
Localização
Aparthotel Adagio Jundiai Shopping, Jundiaí, Brazil
Experience Level
Entry Level
Jornada de Trabalho
Integral
Brands
ACCOR
Tipo de Contrato
Permanente
Locations
Brazil
Áreas
Vendas e Marketing
Descrição
Realizar a venda dos apartamentos, prestando informações gerais aos clientes sobre as instalações e serviços do hotel, assim como negociando tarifas com base em parâmetros preestabelecidos.Auxiliar na
Referência
f83e2c4d-2370-47e8-96fd-f84941b19663
Data de validade
01/01/0001
Salário
Localização
Sofitel Dubai Jumeirah Beach, Dubai, United Arab Emirates
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
ACCOR
Tipo de Contrato
Permanente
Locations
Dubai
Áreas
Vendas e Marketing
Descrição
Effectively attain assigned sales and revenue goals, as well as solicitation call goals, while also training/mentoring others to do the same. • Proactively conduct solicitation calls, conduct sales
Referência
09dc5563-f139-40d4-825e-0399ec672296
Data de validade
01/01/0001
Salário
Localização
Issy-les-Moulineaux, France
Experience Level
Not Applicable
Jornada de Trabalho
Integral
Brands
ACCOR
Tipo de Contrato
Permanente
Locations
Issy-les-Moulineaux
Áreas
Vendas e Marketing
Descrição
The Strategic Project Director is responsible for leading, planning, and executing high-impact strategic initiatives across the Premium portfolio. This role involves collaborating with global senior
Referência
f49ec294-afc9-4658-8f0c-b2d020f7ffeb
Data de validade
01/01/0001
Salário
Localização
Fairmont Dallas, Dallas, United States
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
FAIRMONT
Tipo de Contrato
Permanente
Locations
Dallas
Áreas
Vendas e Marketing
Descrição
Creating memorable experiences, authentic salesmanship and prime location is the essence of what the iconic Fairmont Dallas stands for. Your professionalism and knowledge of the Hospitality industry w
Referência
f3eca4d8-ea2f-45fd-89f1-924c84d56d96
Data de validade
01/01/0001
Salário
Localização
SWISSOTEL BUYUK EFES IZMIR, İzmir, Turkey
Experience Level
Executive
Jornada de Trabalho
Integral
Brands
SWISSOTEL
Tipo de Contrato
Permanente
Locations
Izmir
Áreas
Vendas e Marketing
Descrição
Key Responsibilities: Assist with daily administrative tasks such as answering phones, responding to emails, and managing office correspondence.Schedule and organize meetings, appointments, and travel
Referência
aa621e6e-36f1-4789-a037-204227d19f86
Data de validade
01/01/0001
Salário
Localização
Novotel Istanbul Zeytinburnu, Zeytinburnu, Turkey
Experience Level
Executive
Jornada de Trabalho
Integral
Brands
NOVOTEL
Tipo de Contrato
Temporário
Locations
Istanbul
Áreas
Vendas e Marketing
Descrição
Answering phones and giving guests all information about the hotel.Making reservations, welcoming guests to the hotel, opening accounts and entering the customer's expenses into these accounts.To conv
Referência
a9cb9a0f-5e27-4393-84a3-50220d7a5fd2
Data de validade
01/01/0001
Salário
Localização
Novotel Makassar Grand Shayla, Makassar, Indonesia
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
NOVOTEL
Tipo de Contrato
Temporário
Locations
Indonesia
Áreas
Vendas e Marketing
Descrição
Support the reservations team to ensure all key KPIs are met and maintained including conversion, abandoned call rate and call quality assurance.Supporting & Handling Email ReservationsTaking Internal
Referência
f9e3d2ff-35eb-45ee-a905-0b788377aca2
Data de validade
01/01/0001
Salário
Localização
Novotel Makassar Grand Shayla, Makassar, Indonesia
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
ACCOR
Tipo de Contrato
Temporário
Locations
Indonesia
Áreas
Vendas e Marketing
Descrição
To answer the calls with clear speech and pleasant voice.To attend and handle all incoming and outgoing room reservation requests, as per the hotel standards and procedures.To attract guests and to en
Referência
35591974-b098-477f-8696-bbc961e231dd
Data de validade
01/01/0001
Salário
Localização
Novotel Makassar Grand Shayla, Makassar, Indonesia
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
NOVOTEL
Tipo de Contrato
Temporário
Locations
Indonesia
Áreas
Vendas e Marketing
Descrição
Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales budget, forecasts and other reports as directed/requiredAnalyze monthly P&L and month-end repo
Referência
2d883e19-0c98-49ff-a7ef-6a77c8f618a6
Data de validade
01/01/0001
Salário
Localização
Novotel Makassar Grand Shayla, Makassar, Indonesia
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
NOVOTEL
Tipo de Contrato
Temporário
Locations
Indonesia
Áreas
Vendas e Marketing
Descrição
This position is responsible for the Sales & Marketing Department activities including its planning and execution in line with the annual hotel strategy and business plan with the main target to achie
Referência
1d82ef3b-5e9f-4f25-be1e-af429d4887c4
Data de validade
01/01/0001