Brand Content manager Marketing Novotel & Novotel Suites France F/M/X

Join us at Accor, where life pulses with passion!​

As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations, in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.​

By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.​

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!​

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.​

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.​

Hospitality is a work of heart, ​
Join us and become a Heartist®.

As a Brand Marketing Content Manager, you will play a vital role in developing and implementing effective content strategies to promote and enhance the brand image of Novotel & Novotel Suites in France. Your primary responsibility will be to create engaging and impactful content across various marketing channels (paid, owned, earned and shared), with a focus on maintaining consistency and driving brand awareness. 
You work closely with the Brand Experience managers in ENA, Social Media manager Southern Europe and relevant services (F&B, e-merchandising, SEO, purchasing, Global marketing team…).
You oversee with hotel owners and managers (including franchise committee) the marketing vision for the brand.
This role requires a combination of creativity, strategic thinking, and excellent communication skills.

Your main accoutabilities will be:
-Develop the annual 360 communication plan for the brand based on brand objectives and marketing plan for all target audiences.
-Develop comprehensive content strategies that align with the Novotel's voice, values, and goals.
-Produce high-quality, compelling, and persuasive content according to media plan.
-Conduct thorough research on industry trends, competitor activities, and audience preferences to inform content creation.
-Identify content opportunities and trends to optimize brand visibility and engagement.
-Coordinate with transversal teams (PR, Social media, internal communication…)
-Adaptation of global marketing elements to the local environment by integrating all cross-functional projects (CSR, loyalty, F&B, etc.)
-Collaborate with agencies, such as graphic designers and video editors, to produce multimedia content.
 

QUALIFICATION / COMPETENCIES:
You have demonstrated proven leadership
Strong interpersonal skills & ability to federate around brands
Work as team as part of ENA marketing & guest experience segment organization
Team spirit and keen to co-create
Brand Passionate

REQUIRED SKILLS AND KNOWLEDGE:
Creativity and the ability to think outside the box to develop unique and engaging content.
Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines 
Strong understanding of content marketing principles and digital marketing trends.
Excellent written and verbal communication skills, with exceptional attention to detail and grammar. 
Strong organizational and project management skills.
Knowledge of branding principles and experience in maintaining brand consistency.
Team player with excellent collaboration and interpersonal skills.
Languages: fluent in French and English, a 3rd language is a plus

EXPERIENCE NEEDED:
Bachelor's degree in marketing, communications, journalism, or a related field. Relevant certifications or a portfolio demonstrating content marketing expertise is a plus.
Professional experience required: Minimum experience of +5 years in Marketing

What's in there for you?
- Unique opportunity to develop your career with worldwide Augmented Hospitality leaders.
- Package of benefits and perks of working for Accor, including discounts for hotels worldwide, and much more!
- Work in a multi-national team.
- Hybrid way of working 
- Corporate Social Responsibility activities.

If you see yourself in this role, join us and let your talents shine. Apply now and let's shape the future of hospitality together.

Our values: #BeAllyouArewithallyourheart
At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, resolutely turned towards others and the world around us.
- Our culture is inclusive. We value the richness of the 120 nationalities, the different backgrounds, and all the stories that make us up. We encourage the diversity of our personalities.
- We take care of the world around us: our teams, our clients, our establishments, our environment are at the heart of our concerns. Our mission is human, essential: to bring cultures together, to open windows on the world, to provide unforgettable experiences, day after day.
- We like to reveal you. All our heartists are talents in the making, they are the future of our group and our hotels. Helping them grow professionally and develop personally according to their desires and ambitions is our priority. 
- Together, we imagine your future. Our group is large, the field of possibilities is immense and the experiences are infinite. We encourage every project to evolve in our multi-brand network, in France, in Southern Europe and internationally. 
- We dare to question the status quo. We take innovation to heart and challenge ourselves to always do better. We take risks, we dream the impossible and make it possible. 
- Hospitality is a team effort and we are stronger together. We believe in caring, we respect our differences and value all voices. We work as a team, saying what we do and doing what we say. Live in ACCOR with yourself. With your talent, your passions, your teams, your desires Be All you Are with all your heart.