Assistant Manager – Social Media, Brand Strategist & Event Coordinator

Fairmont Mumbai 

Fairmont Hotels & Resorts is where the intimate equally coexists with the infinite – an unrivaled portfolio of more than 90 extraordinary hotels where grand moments of life, heartfelt pleasures and personal milestones are celebrated and remembered long after any visit. Since 1907, Fairmont has created magnificent, meaningful and unforgettable hotels, rich with character and deeply connected to the history, culture and community of its destinations – places such as The Plaza in New York City, The Savoy in London, Fairmont San Francisco, Fairmont Banff Springs in Canada, Fairmont Peace Hotel in Shanghai, and Fairmont The Palm in Dubai. Famous for its engaging service, awe-inspiring public spaces, locally inspired cuisine, and iconic bars and lounges, Fairmont also takes great pride in its pioneering approach to hospitality and leadership in sustainability and responsible tourism practices. Fairmont is part of Accor, a world leading hospitality group counting over 5,400 properties throughout more than 110 countries, and a participating brand in ALL - Accor Live Limitless – a lifestyle loyalty program providing access to a wide variety of rewards, services and experiences.   
 

Social Media Management

• Design and execute captivating social media campaigns that reflect Fairmont Mumbai’s luxury brand identity across platforms such as Instagram, LinkedIn, Facebook, and X/Twitter.

• Curate and schedule engaging content including visuals, stories, and guest experiences to drive awareness and engagement.

• Analyze social media metrics to continuously optimize campaign performance and report insights to senior management.

• Manage online guest interactions with a professional and personalized approach to enhance brand loyalty.

• Collaborate with influencers, luxury lifestyle partners, and internal teams to amplify Fairmont’s digital presence.

Brand Strategy

• Assist in developing and implementing brand strategies that align with Fairmont’s global standards and local market positioning.

• Ensure consistent brand messaging and visual identity across all marketing channels, including digital, print, and on-property collateral.

• Conduct market and competitor analysis to inform strategic decisions and identify new opportunities for brand growth.

• Support campaign planning for hotel promotions, seasonal offers, and unique guest experiences.

Event Coordination

• Plan and execute high-profile events including guest receptions, corporate functions, luxury brand partnerships, and cultural activations that embody the Fairmont ethos.

• Manage event logistics such as vendor coordination, venue setup, budgeting, and staffing, ensuring seamless delivery.

• Develop event marketing materials and promotional content in collaboration with the creative team.

• Oversee post-event evaluations to measure success and implement improvements.

• Bachelor's degree in Marketing, Communications, Public Relations, Event Management, or related field.

• 2–4 years of experience in social media, brand management, or event planning.

• Strong understanding of digital marketing trends and social media algorithms.

• Experience with content creation tools

Competencies

• Strong leadership and interpersonal skills
• Excellent communication and customer contact skills
• Results and service oriented with an eye for details
• Ability to multi-task, work well in stressful & high-pressure situations
• A team player & builder
• A motivator & self-starter
• Well-presented and professionally groomed at all times