Assistant Director of Sales

NOVOTEL LIVING SINGAPORE ORCHARD

EXTENDED STAY APARTMENTS

Live in your own special world at Novotel Living.

We believe that quality time is about making everyday moments matter. Everything has been designed to enhance our guests’ life balance and sense of well-being. Disconnect from your busy life and make time to connect with family and friends. Novotel Living is the perfect spot for travellers and locals to live, work and play.

Novotel Living Singapore Orchard is located in the heart of Singapore’s iconic fashion district, Orchard Road, surrounded by the city’s best shopping, restaurants, bars and entertainment. A five-minute walk to Orchard MRT, and the UNESCO World Heritage Site Singapore Botanic Gardens is just a few minutes’ drive away.

The ideal accommodation for an extended stay in the city.

Job Purpose

This position is responsible for the planning and management of the overall sales of the Serviced Apartment to achieve optimal occupancy, maximizing revenue, and meeting/exceeding our profit objectives.

Primary Responsibilities

Business Performance

• Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales budget, forecasts and other reports as directed/required

• Analyze monthly P&L and month-end reports, identify deviation from business plan goals

• Work with Finance and team in preparation and management of the department’s budget and financial forecasts

• Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department.

• Draws up the Marketing Plan annually together with General Manager.

• Develop and foster good rapport with the public, clients and members of the trade in an effort to ensure and promote a good image of the property

• Ensure all sales advertising and public relations efforts provide optimum profit returns.

• Assist the management on Social Media connectivity and activity.

Sales

• Conduct daily briefing with department on current key activities

• Direct and manage all group, transient, and sales activities to maximize revenue for the property.

• Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence

• Determine the effectiveness of existing programs and develop new strategies

• Assist & recommend public relations and promotional activities in conjunction with corporate marketing and public relations departments

• Actively participates in sales presentations, property tours and customer meetings

• Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary

• Participate in community and professional organizations to maintain high visibility and promote a positive image

Team Management

• Interview, select and recruit direct reports

• Identify and develop team members with potential

• Conduct performance review and manages performance issues that arise within the management team

• Constantly monitor team members performance, attitude and degree of professionalism

• Work with People & Culture function to ensure appropriate hiring, training, motivating, coaching, counseling and development of team members according to the changing needs of the business

• Conduct monthly departmental meetings

Other Responsibilities

• Be fully conversant with property fire & life safety/emergency procedures

• Attend all briefings, meetings and trainings as assigned by management

• Maintain a high standard of personal appearance and hygiene at all times

• Be aware of the fire & life safety/emergency procedures

• Perform other reasonable duties assigned by the assigned by the Management

Main Complexity/Critical issues in the Job

Study, analyze and interpret complex activities and/or information in order to improve strategies or develop new approaches.