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- ACCOR
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ibis London City - Shoreditch, London, United Kingdom
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REF100219M
EN - Sales Manager
Region
Europe and North Africa
Our mission at IBIS London City Shoreditch is to create memorable moments for our guests, by connecting hearts from arrival to farewell.
A job, a career or a calling - whatever brings you here, we have something for you!
Ready to discover more? Get in touch with us. We would love to hear from you.
One more thing…
By working at the IBIS London City Shoreditch you will be part of the Accor network, worldwide hospitality leader. With us, you can be all you are, work with purpose, grow, learn, enjoy and explore Accor’s limitless opportunities. Discover our Talent stories at heart-of-hospitality.com or on Instagram @heart.of.hospitality
As part of our team you can have:
- Free night stays in our UK hotels and up to 30% discount in any Accor Restaurant (T&C Applies)
- Talent gym access
- Delicious complimentary meals on duty prepared by our creative chefs
- Discounted hotel rates all over the world in Accor Hotels
- Grow your skills and learn more through our Apprenticeship
- Continuously learn and develop yourself with our Accor Academy
- Support your wellbeing in your professional and personal lives
- Grow your experience anywhere. Explore limitless opportunities across 5000 hotels in over 100 countries
- Participate actively in initiatives to build a more inclusive and sustainable world
- And many more benefits and perks : Our objective is simple: make you grow and give you the spark to unleash your personality (all benefits subject to availability and T&C)
If you feel you are the right candidate for the role as our Sales Manager, please click ‘apply’ now! We’d love to hear from you!
Position Summary:
Reporting to the Assistant General Manager , the Sales Manager is responsible for driving revenue growth through proactive sales, strategic account management, and effective leadership of the sales function with a key contribution to the hotel strategy. With a core focus on expanding market share and building long-lasting client relationships, this role ensures strong performance across negotiated accounts, group business, and in-house marketing & commercial initiatives.
This position requires a highly motivated, organised, and communicative leader who excels at both independent work and inspiring high performance in others.
TASKS/ MAIN ACCOUNTABILITIES:
- Drive proactive sales across corporate and group segments to grow revenue and market share
- Identify, target and secure new business opportunities aligned with the hotel’s strategy
- Build and develop strong client relationships through consistent engagement and structured account planning
- Drive pricing strategy and commercial decision making alongside management
- Provide strategic oversight of revenue management, ensuring strong pricing, clear value, new initiatives and maximum revenue delivery
- Own performance marketing across OTA and GDS channels, including campaign and content direction
- Represent the hotel at industry events, trade shows, client meetings and show rounds to strengthen visibility
- Ensure timely and professional handling of enquiries, proposals, contracts and follow-up
- Collaborate with marketing to support campaigns that drive demand and brand awareness
- Contribute to digital and social media activity to support sales initiatives
- Support fam trips, client events and hosting opportunities to promote the hotel
- Lead, motivate and develop the sales team, fostering a collaborative and high-performing culture
- Support the team by providing holiday cover, ensuring smooth operations and uninterrupted client relationships
- Ensure smooth day-to-day operations and ongoing development of team capabilities
- Conduct regular sales meetings, coaching sessions and performance reviews
- Lead RFP and RFI processes, ensuring timely and competitive submissions
- Manage corporate contracts including negotiation, rate loading and annual recontracting
- Maintain structured account development with clear action plans, KPIs and regular client engagement
- Deliver against account growth targets and client engagement objectives
- Collaborate with Operations to ensure smooth delivery of group and event business
- Monitor market trends and competitor activity and share insights with management.
REQUIRED SKILLS AND KNOWLEDGE:
- High degree of organization and advanced planning & follow-up skills
- Ability to collaborate with diverse subsets of individuals, cultures and seniority levels
- Capacity to establish relationships and create conditions necessary for mutually co-operative efforts
- Work in autonomy
- Data Analysis and reporting capacity.
- Representation & coordination
- Strong interpersonal & communication skills
- Solution maker attitude
- Agile, flexible and adaptable
- Fluent English
- Minimum 1 year experience in hotel active sales experience
- People management experience
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent, creating an environment where everyone feels they belong
Information on the processing of personal data –
When you submit an application to IBIS London City Shoreditch, trading as AccorInvest UK, the company processes some of your personal data to consider and manage your application. We may also process data supplied to us by third parties, for example one or more of your former employers or a third-party supplier of personality questionnaires. Please note that your answers to any questionnaire will not lead to an automated decision. In our capacity as data controller, we ensure that we comply with all legislation relating to the protection of personal data (in particular the retained EU law version of the General Data Protection Regulation (Regulation (EU) 2016/679) and the Data Protection Act 2018). Information relating to the processing of candidates' personal data and to the exercise of their rights of access, opposition, rectification and deletion is available in our Employee Privacy Policy.
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Rencontrez Adriënne, Directrice Ventes et Marketing hôtel
La diversité et l’inclusion pour Accor, c’est accueillir chacun et chacune dans le respect de ses différences en donnant la priorité aux seules qualités et compétences. Notre ambition est de développer l’emploi, mieux accueillir, offrir d’excellentes conditions de travail et favoriser l’évolution de l’ensemble des collaborateurs et notamment des personnes en situation de handicap. N’hésitez pas à nous faire part de vos éventuels besoins spécifiques afin que nous puissions les prendre en considération lors de votre processus de recrutement.
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