Assistant Director of Sales

"Why work for Accor?

Stay at the award-winning ibis Singapore on Bencoolen, a 4-star hotel perfectly located in the heart of Bugis. Ideal for both business and leisure travellers, our 534 refurbished rooms offer modern comfort and convenience. With four MRT stations nearby, Bencoolen, Bugis, Rochor, and Bras Basah. You'll enjoy seamless access to popular destinations like Orchard Road, Chinatown, City Hall, Little India, and Suntec City. Plus, Bugis MRT provides a direct link to Singapore Changi Airport, making your travel even more effortless. Experience a refreshing stay in a prime central location.

The Assistant Director of Sales supports the Director of Sales in driving hotel revenue performance by managing key accounts, developing new business, and ensuring the achievement of room, meeting, and rate targets. The role focuses on strengthening corporate and leisure sales, maintaining strong client relationships, and ensuring alignment with hotel commercial strategy and budget objectives.

The role also involves active market engagement, competitor analysis, contract negotiation, and coordination with internal departments to ensure smooth sales operations and high levels of guest and client satisfaction. The incumbent contributes to sales strategy development, reporting, and team support while promoting Accor values and brand standards.

Key Responsibilities:

• Support achievement of hotel revenue, occupancy, ADR, and meeting room targets

• Manage and develop key accounts, corporate and leisure clients

• Conduct sales calls, site inspections, and client visits

• Negotiate contracts and pricing with clients

• Monitor competitors and market trends

• Prepare reports (weekly, monthly, MIS, production reports)

• Assist in sales and marketing strategies and promotions

• Ensure strong client relationships and after-sales service

• Support DOS in team training and business planning

• Coordinate with other departments to ensure service delivery

• Participate in hotel marketing initiatives and promotional activities

• Adhere to Accor standards, policies, and brand values

Requirements:

• Minimum 5 years’ experience in hotel sales (similar capacity)

• Diploma or equivalent in Hospitality / Business / related field

• Strong knowledge of hotel operations and sales systems (Opera preferred)

• Proven track record in sales performance and account management

• Strong communication and negotiation skills

• Strong interpersonal and relationship management skills

• Proficient in MS Office and reporting systems

• Ability to work independently and as part of a team

• Flexible to work weekends (if necessary), travel, or extended hours when required

• Strong understanding of hospitality market dynamics