Marketing & Communications Manager

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We are seeking a dynamic and innovative Marketing & Communications Manager to join our team in The Grand Tarabya, Managed by Accor İstanbul, Türkiye. As a key member of our organization, you will be responsible for developing and implementing comprehensive marketing strategies that drive brand awareness, engage customers, and support our business objectives.

• Develop and execute annual marketing plans, including campaigns, promotions, and initiatives aligned with organizational goals
• Analyze market trends and competitor activities to identify growth opportunities and inform strategic decisions
• Lead and mentor the marketing and communications team, fostering a collaborative and creative work environment
• Oversee the organization's digital presence, including website management, social media strategies, and online advertising campaigns
• Develop and maintain relationships with media outlets, influencers, and strategic partners to enhance brand visibility
• Create and distribute compelling content across various channels, ensuring consistency with brand messaging and target audience preferences
• Manage the organization's public relations efforts, including press releases, media kits, and crisis communication plans
• Monitor and analyze the effectiveness of marketing initiatives, using data-driven insights to optimize performance and ROI
• Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives
• Stay up-to-date with industry trends and emerging technologies to implement innovative marketing strategies

• Bachelor's degree in Marketing, Communications, or a related field
• Minimum of 5 years of experience in a marketing/communications role, preferably in the hospitality industry
• Strong knowledge of digital marketing, public relations, and brand management
• Proficiency in graphic design tools, content management systems, and social media platforms
• Excellent communication, presentation, and interpersonal skills
• Demonstrated strategic thinking and planning abilities
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Proficiency in data analysis and reporting, with the ability to translate insights into actionable strategies
• Proven track record of developing and implementing successful marketing campaigns
• Leadership experience with the ability to motivate and mentor team members
• Creativity and innovation in developing marketing strategies and content
• Strong analytical skills to evaluate market trends and campaign performance
• Ability to work efficiently in a fast-paced, dynamic environment
• Knowledge of the hospitality industry is preferred but not required