Director of Sales - Mercure Miri City Centre

Hotel for travellers looking for local and authentic experiences

Mercure Miri City Centre features 172 contemporary and stylish appointed rooms and suites with extensive dining options, two dedicated floors of the conference and banqueting facilities, inclusive of the hotel's social hub, Ruai Co-working Space.

This position is responsible for the planning and management of the overall sales of the hotel to achieve optimal occupancy, maximizing revenue and meeting/exceeding hotel profit objectives.

Business Performance

• Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required
• Analyze monthly P&L and month-end reports, identify deviation from business plan goals
• Work with Finance and team in preparation and management of the department’s budget and financial forecasts
• Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department

Sales & Marketing

• Conduct daily briefing with department on current key activities
• Direct and manage all group, transient and catering/banquet sales activities to maximize revenue for the hotel
• Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence
• Determine the effectiveness of existing programs and develop new strategies
• Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments
• Actively participates in sales presentations, property tours and customer meetings
• Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
• Participate in community and professional organizations to maintain high visibility and promote a positive image

Your skills and experiences:

• At least 5 years of professional experience in hotel sales
• Outstanding sales acumen, commercial mindset
• Negotiation level English language skills (another foreign language as an advantage)
• Ability to work well under pressure in a fast-paced environment
• Excellent interpersonal, communication and team management & leadership skills
• Good management and analytical skills; problem-solving skills
• Guest - and quality-oriented thinking
• Dedication, professional commitment
• Independent, responsible work

WHY WORK FOR ACCOR

• Employee benefit card offering discounted rates at Accor hotels worldwide.
• Develop your talent through Accor’s learning programs.
• Opportunity to grow within your property and across the world!
• Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.