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Our Digital Factory is a unique digital and innovation laboratory serving 100M+ guests and 5,500 hotels across 110 countries. Our ambition? Provide personalized, memorable, and sustainable experiences.
Our Digital Factory serves as a laboratory for new work methodologies:
Innovation Unit
Dedicated to long-term projects so we can always be at the forefront and surpass ourselves
Intrapreneurship
Empowering our intrapreneurs to apply their expertise in an innovative and inclusive environment
Cutting-Edge Technologies
Applying the testing and learning of cutting-edge technologies through Proof of Concepts (POCs)
Heartist Development
Providing Heartists development through training and knowledge-sharing sessions
Collaborations
Endless opportunities for collaborations with industry-leading partners
We adopt a continuous improvement approach to reduce the impact of digital technology on the environment in as many projects as possible.
And you? What's Your Impact?
Over 900 talents with product management, UX design, engineering, architecture, data & e-commerce expertise(s) collaborate to address our business challenges around these main areas:
Main Topics
Distribution & Hotel Services:
Build the most comprehensive & scalable distribution ecosystem to bring incremental revenue to hotels and provide them with products and services that ease their daily operations.
E-commerce:
Build a powerful booking platform ALL com for more seamless and direct bookings, as well as powerful Accor brand booking websites to further personalize the experience and drive even more conversion.
Loyalty:
Offer a unique Loyalty program, rewarding our guests during their stays, and beyond thanks to our wide network of partners.
Contact Center:
Offer the possibility for our guests to book any hotel, anywhere, anytime, while being a powerful revenue booster to manage direct reservation calls with unmatched know-how in Luxury Segment.
Data:
Harness the power of Data to enable data-driven decision-making throughout the organization.
User Experience & Innovation:
Imagine, design, and create digital products that delight and engage users while generating value for Accor
Value & Delivery Transformation:
Encourage our talents to be more agile to optimize value creation for the benefit of the group and to apply the most efficient approaches in the delivery of our digital products and services.
The Digital & Business Factory has a unique organization: open, agile, and efficient
It is also an “employee experience hub” where HR innovations are tested. We foster a benevolent approach, prioritizing the personal and professional development of the teams. This environment encourages innovation and intuition without imposing a defined vision.
