Marketing Executive

"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

The Marketing Executive will collaborate with the Marketing Head to plan and execute multi-channel marketing campaigns, drive brand awareness, and increase bookings. This role involves managing social media, creating content, coordinating promotional activities, and monitoring marketing performance metrics.

1. Campaign Planning and Execution: 

   - Collaborate with the Marketing Head to plan, execute, and monitor multi-channel marketing campaigns, including social media, email, and online advertisements.

   - Develop and implement strategies to increase brand awareness, generate leads, and drive quality traffic.

2. Content Creation and Management:

   - Create, manage, and optimize content for social media platforms (Facebook, Instagram, etc.) to enhance engagement and grow the audience.

   - Develop storytelling videos, captivating photos, and promotional materials such as brochures, flyers, and banners in line with branding guidelines.

   - Manage digital screens and "My Menu" content updates.

3. Social Media Strategy: 

   - Prepare and execute annual and monthly social media content plans in collaboration with the Marketing Head.

   - Coordinate social media campaigns, influencer collaborations, and local initiatives to increase visibility.

   - Monitor performance metrics and KPIs to analyze engagement, traffic, and follower growth.

4. Loyalty and Promotional Campaigns: 

   - Plan and execute campaigns to promote loyalty programs and hotel events.

   - Ensure priority messaging is delivered consistently across all platforms.

5. Collaboration and Coordination:

   - Work closely with other departments to produce quality content and ensure cohesive brand positioning across all communication channels.

   - Promote hotel events, conferences, and activities, coordinating with internal teams for smooth execution and post-event analysis.

6. Market Research and Analysis:

   - Analyze market trends, competitor activities, and customer feedback to adapt marketing strategies and identify new opportunities.

   - Prepare reports on campaign performance and suggest areas for improvement.

7. Graphic Design and Creative Content:

   - Design graphic content for various platforms using tools like Canva, Adobe Photoshop, and Illustrator.

   - Edit and prepare multimedia content targeting both online and offline audiences.

8. Brand Consistency and Partnerships:

   - Maintain consistent brand positioning in all marketing efforts.

   - Manage relationships with media, influencers, and partners to enhance exposure.

- Bachelor’s degree in Marketing, Communications, or a related field. 

- Proven experience in a similar role, preferably in the hospitality industry. 

- Proficiency in graphic design tools (Canva, Adobe Photoshop, Illustrator). 

- Strong understanding of social media platforms and digital marketing trends.

- Excellent communication, organizational, and analytical skills. 

- Ability to work in a fast-paced environment and meet tight deadlines.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor,

visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"