- Integral
- Permanente
- SOFITEL
- Vendas e Marketing
__jobinformationwidget.freetext.LocationText__
Sofitel Washington DC Lafayette Square, Washington, United States
__jobinformationwidget.freetext.ExternalReference__
REF47125I
Marketing & Communications Manager
Region
Luxury & Lifestyle
"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"
Marketing & Communications Manager
The Marketing & Communications Manager will spearhead strategies to maximize profitability through innovative marketing campaigns and public relations tactics that will elevate the hotel's brand and positioning. Your role will encompass creating impactful events and activations, enhancing customer satisfaction, and positioning the property as a luxury destination.
What is in it for you:
- Paid Time Off
- Medical, Dental and Vision Insurance, 401K
- Employee benefit card offering discounted rates in Accor worldwide
- Learning programs through our Academies
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference through our Corporate Social Responsibility activities
What you will be doing:
Reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following:
Communications & Media Plan
- Formulate communications and media calendar for each revenue stream, ensuring timely and accurate execution of each initiative through coordinating with relevant teams
- Responsible for consistently creating positive and relevant news to drive P R value from earned local and global channels
- Work to enhance the brand image of each venue through reviewing all communications materials including but not limited to sales decks, in-house collaterals and displays, press materials, ad copies and assets
- Direct the creation of compelling content that highlights the unique features and experiences offered by the hotels, convention center, and dining outlets, ensuring it resonates with our target audience
- Lead submissions for all awards targeted by the complex and actively canvass for votes and nominations with relevant stakeholders. Leverage all awards to drive revenue
- Source and collaborate with relevant partners and suppliers to create unique guest experiences and events
Campaign & Event Management
- Plan communications campaigns with marketing team and agencies to cover digital marketing, social media, email marketing, and traditional advertising, to increase brand awareness and sales
- Host and entertain media, bloggers, content creators and influencers to drive positive coverage and beneficial commercial outcomes
- Drive the marketing and promotion of hotel-led events held at the complex, ensuring they attract the desired clientele and achieve attendance targets
- Monitor and analyze the performance of communications campaigns and prepare regular reports to evaluate the effectiveness of different strategies
Market Research & Analysis
- Conduct market research to identify consumer preferences, market trends, and competitive landscapes
- Analyze data from various platforms to provide informed proposal to meet commercial and business goals
- Review competitors to create in-depth communications strategies to promote all products and service
Partner & Industry Engagement
- Proactively initiate partnerships drive business synergy and reduce costs
- Host prolific partners and industry players for continual engagement while seeking opportunities for mutually-beneficial collaborations
- Seek relevant brands for co-branded guest experiences
Budgeting
- Monitor and maintain budget for all communications campaigns, ensuring forecast accuracy
- Responsible to gathering scope and costs for budgeted items related to marketing communications
- Manage and allocate the communications budget effectively to achieve desired results and a strong return on investment
- Plan and prepare for annual budget submission and presentation
Others
- Comply with hotel and department policies and procedures at all times
- Assist with any other Sales & Marketing projects as requested
- Contributing to the transversal projects of the Cross-Search & Meta team to develop the activity, generate incremental revenue
- Recommend new technologies to drive usage of advanced technological tools
- Strong analytical skills to challenge external stakeholders & develop relevant action plans
- Strong relational skills to demonstrate teamwork and to partner with cross-functional teams and internal teams
- To carry out other duties as and when assigned by the Management of the Hotel
Your experience and skills include:
- Minimum of 5+ years working in Hospitality marketing and e-commerce management
- Proven ability to build relationships and find new business: prospecting, networking, site inspections and sales calls
- Excellent knowledge of and ability in Microsoft Office suite required
- Experience in working in hospitality sales systems (e.g. Opera, Delphi) preferred
- Excellent communication skills, both written and verbal required
- Excellent time management and organizational skills
- Strong interpersonal and problem solving abilities
- Highly responsible & reliable
- Ability to focus attention on partnership needs, remaining calm and courteous at all times
- Must be results oriented with ability to be flexible
- Positive attitude and supportive, team based approach towards the attainment of the hotel's goals
- Strong analytical expertise: data oriented with focus on Tableau, GA4, OTA extranet, media agency reports
- Understanding of Distribution: CRS, PMS, connected partners
- Strong knowledge of marketing and communications principles and upcoming trends
- Passion for hospitality industry and is constantly seeking to be ahead of the curve, coming up with new innovative ways to drive revenue
- Strong network with key brands such as Forbes, Conde Nast, Travel +Leisure, Michelin Guide will be a major advantage
Additional Information
Your team and working environment:
- Opportunity to work with a diverse group, representative of over 20 countries worldwide
- Experienced group of individuals to train and hone innate skills and abilities
Visa Requirements: Must be legally authorized to work in the U.S.A. Sofitel Washington DC Lafayette Square is unable to assist with work authorization.
Diversidade & Inclusão para a Accor
significa acolher cada um e respeitar suas diferenças, priorizando apenas
qualidades e habilidades na ampliação de oportunidades de emprego e
desenvolvimento. Nossa ambição é proporcionar emprego com propósito, e uma
cultura acolhedora, excelentes condições de trabalho e promover o
desenvolvimento de todas as pessoas, incluindo as pessoas com deficiência. Não
hesite em nos informar de quaisquer necessidades específicas que possa ter para
que possamos levá-las em consideração.
Related jobs
Salário
Localização
Novotel Abu Dhabi Al Bustan, Abu Dhabi, United Arab Emirates
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
NOVOTEL
Tipo de Contrato
Permanente
Locations
Abu Dhabi
Áreas
Vendas e Marketing
Descrição
The Marketing Executive will collaborate with the Marketing Head to plan and execute multi-channel marketing campaigns, drive brand awareness, and increase bookings. This role involves managing social
Referência
961464a7-8c56-47fa-b8ed-a82dd9225f9c
Data de validade
01/01/0001
Salário
Localização
Novotel Cardiff Centre, Cardiff, United Kingdom
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
ACCOR
Tipo de Contrato
Permanente
Locations
Cardiff
Áreas
Vendas e Marketing
Descrição
We're looking for an enthusiastic and results-driven individual who thrives in a fast-paced environment. You will play a key role in driving business growth by developing and executing innovative mark
Referência
fb416aff-ed01-48a0-9837-e2fd3243bb8d
Data de validade
01/01/0001
Salário
Localização
Novotel Jaipur Convention Centre, Jaipur, India
Experience Level
Executive
Jornada de Trabalho
Integral
Brands
ACCOR
Tipo de Contrato
Permanente
Locations
Jaipur
Áreas
Vendas e Marketing
Descrição
Increase of qualified website traffic to portal. Search Engine Marketing – manage SEM campaigns, ensure campaigns are to best practice and meeting key ROI objectives. Affiliation and Partnerships – ac
Referência
a4effa5b-5005-42db-8ff7-c5bc3185f0b8
Data de validade
01/01/0001
Salário
Localização
Movenpick Resort Al Marjan Island, Ras Al-Khaimah, United Arab Emirates
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
MOVENPICK
Tipo de Contrato
Permanente
Locations
Ras Al-Khaimah
Áreas
Vendas e Marketing
Descrição
Events Sales ManagerAre you a dynamic sales professional with a flair for creating unforgettable events? If you thrive in a fast-paced environment and love to connect with people, we have the perfect
Referência
a6cfaa7e-fc6e-464e-ab2a-62f0a4e6d7cd
Data de validade
01/01/0001
Salário
Localização
Fairmont Jaipur, Jaipur, India
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
FAIRMONT
Tipo de Contrato
Permanente
Locations
Jaipur
Áreas
Vendas e Marketing
Descrição
Manage all incoming leads for the booking of guest rooms and/or meeting/catering functions.Develop lead sources through prospecting, referrals, trace files, and cold calls.Exceed personal sales goals,
Referência
345c8292-0dbb-446e-9ad4-f3d5a843b235
Data de validade
01/01/0001
Salário
Localização
Fairmont Jaipur, Jaipur, India
Experience Level
Director
Jornada de Trabalho
Integral
Brands
FAIRMONT
Tipo de Contrato
Permanente
Locations
Jaipur
Áreas
Vendas e Marketing
Descrição
As the Director of Events, you will be assisting the Director of Sales & Marketing to achieve superior business results in the areas of ensuring outstanding guest service, team member engagement, favo
Referência
755238e6-6e67-448c-99b8-0b8e4869439e
Data de validade
01/01/0001
Salário
Localização
Fairmont Jaipur, Jaipur, India
Experience Level
Director
Jornada de Trabalho
Integral
Brands
FAIRMONT
Tipo de Contrato
Permanente
Locations
Jaipur
Áreas
Vendas e Marketing
Descrição
What you'll do...Develop strategic marketing plans for the hotel to drive revenue across all departments.Partner with sales and revenue to ensure unified approach, develop offers and campaigns that dr
Referência
b67c992b-1446-483c-bc56-62a25bd3e364
Data de validade
01/01/0001
Salário
Localização
Novotel World Trade Centre Dubai, Dubai, United Arab Emirates
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
NOVOTEL
Tipo de Contrato
Permanente
Locations
Dubai
Áreas
Vendas e Marketing
Descrição
Develop and curate engaging content (text, images, videos) for social media platforms, aligning with the hotels' branding and marketing strategies.Manage and monitor social media accounts for all thre
Referência
4dd2e52b-8042-4b3f-801f-abbacfe45340
Data de validade
01/01/0001
Salário
Localização
Fairmont Bab Al Bahr - Abu Dhabi, Abu Dhabi, United Arab Emirates
Experience Level
Associate
Jornada de Trabalho
Integral
Brands
FAIRMONT
Tipo de Contrato
Permanente
Locations
Abu Dhabi
Áreas
Vendas e Marketing
Descrição
Handle incoming calls, emails, and messages promptly and professionally, offering exceptional service to both Arabic and non-Arabic speaking guests.Act as a liaison between guests and internal departm
Referência
dd181628-c4ae-4f2b-8654-c2eb565f7d92
Data de validade
01/01/0001
Salário
Localização
Raffles Istanbul, İstanbul, Turkey
Experience Level
Director
Jornada de Trabalho
Integral
Brands
RAFFLES
Tipo de Contrato
Permanente
Locations
Istanbul
Áreas
Vendas e Marketing
Descrição
Overall responsibility for the planning & operations of the Sales Department and maintaining outstanding service reputation in line with the Hotel’s Mission Vision & Objectives. Lead, direct, motivate
Referência
0458afec-c68d-4911-8d54-7ae6ccd77b8f
Data de validade
01/01/0001