Director of Sales

We are looking for a Director of Sales and Marketing to join the opening SLS Playa Mujeres Cancun, All-Inclusive Collection based in Cancun. 

Ennismore, with its luxury brand SLS, is currently undertaking a magnificent all-inclusive project in the oasis that is Playa Mujeres, just north of Cancun, Mexico.  

Introducing the newest gem of dazzling luxury to reach Cancun’s Playa Mujeres area: our all-inclusive hotel offers 500 luxurious keys, complemented by an impressive array of 18 distinct Food & Beverage outlets and a rejuvenating spa sanctuary. Catering to both adults seeking a getaway and families craving connection and some adventure, this hotel brings a wonderland of extraordinary experiences to Cancun, providing an array of amenities and activities tailored for travelers of all ages.

This project is not for the faint at heart.  At Ennismore, we are ambitious, and this project is a perfect example of that.  If you are looking to make your mark as we expand further into Mexico, build an exciting hotel with lots to offer, and work with some of the best and brightest in the lifestyle and luxury hospitality space, this might just be the right fit for you.

Position Summary:
SLS Playa Mujeres is seeking an experienced Director of Sales with a strong background in luxury and all-inclusive hospitality. The ideal candidate will lead strategic sales initiatives, drive revenue growth, and position the property as a top luxury destination in both domestic and international markets.

Key Responsibilities

• Develop and execute sales strategies for North America, Mexico, and Europe, maximizing revenue across FIT, MICE, and Destination Wedding segments.
• Strengthen partnerships with OTAs, consortia, travel agencies, and wholesalers to increase production and market share.
• Collaborate with Revenue Management to optimize ADR, occupancy, and RevPAR through effective pricing and segmentation strategies.
• Coordinate marketing and public relations efforts to ensure consistent brand communication and visibility.
• Represent the property at trade shows, roadshows, and industry events to promote brand awareness and business development.
• Lead, coach, and motivate the sales team, fostering a culture of collaboration, accountability, and excellence.
• Maintain close communication with ownership and senior management on progress, opportunities, and market trends.
• Partner with F&B and Events teams to support group, banquet, and wedding sales.

• Minimum 5 years of experience in a Director of Sales role within the luxury or all-inclusive hotel segment.
• Strong understanding of international markets and key distribution channels (OTAs, consortia, DMCs, wholesalers).
• Proven leadership, negotiation, and strategic planning skills.
• Fluent in English; Spanish proficiency a plus.
• Solid knowledge of key performance indicators such as ADR, RevPAR, MICE Revenue, and Market Share.
• Key Performance Indicators (KPIs)
• Year-over-year room and event revenue growth.
• Improved market share (MPI) and optimized channel mix.
• Increase in direct bookings and key account retention.
• Achievement of team sales goals and employee engagement targets.

• Fluency in English language; ability to speak and present clearly and effectively
• Ability to work independently
• Excellent leadership, interpersonal and communication skills
• Analytical, pro-active and innovative mind
• Detail-oriented and highly reliable in thorough execution and follow-through
• High integrity and ability to keep confidentiality
• Bachelor’s Degree
• 5 years’ experience in Sales and Marketing position
• Pre-opening experience 

What's in it for you... 

• The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
• The chance to challenge the norm and work in an environment that is both creative and rewarding.
• Become part of a team that’s very passionate about creating great hospitality experiences and exploring new locations at every opportunity.
• A competitive package and plenty of opportunity for development.
• Discounts across the entire Ennismore family of brands.