Director of Marketing & Communications

We are far more than a worldwide leader. We are more than 240 000 women and men who share something unique. Each and every day we host the world. We care for millions of people. We are all moved by curiosity. We love blending cultures. We are proud of our differences
Yes, we lead the way. But we want to go further, with audacity, with imagination, with passion.

Raffles the Palm

Raffles the Palm Dubai is on the western crescent of Palm Jumeirah, the world’s largest manmade island and archipelago. This luxurious five-star hotel with 353 spacious rooms, suites and villas is embellished with hand-crafted Italian touches and offset by carefully selected amenities to complete the atmosphere of elegance. Guests can enjoy panoramic views, a private beach, state of the art entertainment and recreational facilities, including specialist boutiques, a VIP movie theatre, signature and private restaurants complemented by exquisite banqueting and conference spaces.

When visiting Raffles, guests will discover the individual personality and story offered by the hotel. At the essence of every Raffles is the delivery of thoughtful, personal and discreet service to well-travelled guests.  Raffles Hotels & Resorts is an award-winning, luxury international hotel company with a history dating back to 1887 with the opening of Raffles Hotel, Singapore.  The portfolio currently comprises nearly twenty luxurious properties, from secluded resorts to city hotels in key locations around the world.

This role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing & Communications is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awareness. This role oversees and leads all marketing & communication efforts in the hotel.

The Position

This role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing & Communications is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awareness. This role oversees and leads all marketing & communication efforts in the hotel.

KEY ROLES & RESPONSIBILITIES

Reporting to the Area Director of Commercial, responsibilities and essential job functions include:

• Manage all activities within the marketing department, ensuring all brand standards are followed
• Creates & executes annual marketing plan to budget
• Serve as the hotel’s primary brand ambassador, ensuring that brand guidelines are followed
• Develop the hotel’s communication strategies and execute the marketing campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure
• Plan and oversee the hotel’s advertising and promotional activities
• Manage the hotel’s creative agency to develop all marketing collateral, promotional pieces, and advertising campaigns
• Work with digital marketing to develop compelling consumer and media content
• Oversee all marketing initiatives for the hotel 
• Verifies all collateral is as per brand standard guidelines
• Verifies all advertising for the hotel in digital channels is in alignment with brand voice
• Build and maintain positive relations with the Corporate and Regional offices
• Oversee photo shoots for the hotel and seasonal campaigns

PERSONAL ATTRIBUTES

• Excellent understanding of luxury market
• Excellent understanding of all hotel departments
• Professional presentation skills
• Knowledge of basic accounting, math skills and analytical capabilities required.
• Ability to assess/evaluate employee’s performance fairly.
• Must have strong interpersonal skills with attention to details
• Strong written and verbal communication skills
• A leader with a positive attitude
• Strategic thinking combined with the ability to move strategy to action
• Problem solving skills
• Managerial / Leadership skills
• Self-motivated, creative and confident, with a highly energetic personality
• Creative, independent, and manages stress gracefully
• Ability to meet deadlines consistently
• Pro-active and taking initiative
• Must be organized and ability to work and follow systems and procedures
• Must be adaptable to change of strategy, ideas, systems etc.
• Must be guest service oriented
• Proficiency in organizational planning with the ability to multi-task

• Bachelor’s degree in Marketing, Business, or related major
• Minimum 5 years’ experience in the marketing, digital or related professional area
• Hospitality marketing or advertising agency experience preferred
• An experienced marketing expert, a dynamic and self-driven, creative individual
• An engaging and empathic leader 
• A passionate individual with experience in marketing; traditional & digital; as well as e-commerce and communication (PR)
• Strong luxury hotel background is preferred
• Fluency in English, written and spoken