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  1. Integral
  2. Permanente
  3. ORIENT EXPRESS
  4. Vendas e Marketing

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Paris, France

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REF2798W

CRM Manager

Region

Accor HQ


Company Description

Orient Express

Orient-Express embodies the refined nomadic spirit of travel, inviting each traveler to a place where the journey is the destination. Bringing awe-inspiring travel experiences to a new generation of adventurers, its exceptional portfolio includes The Orient-Express, with its original carriages reimagined as the new embassy of French luxury; La Dolce Vita Orient-Express, a train embodying the 'Made in Italy' way; Orient-Express Silenseas - the world’s largest sailing ship; and hotels coming to Rome and Venice. 

Progressively shaping the future of luxury hospitality, Orient-Express is focusing on employee journey and growth.


Job Description

  • Ensure the proper implementation of CRM system to provide an effective sales funnel following Accor best practices
  • Develop marketing techniques to increase Orient Express databases
  • Monitor customer relation strategies by building a strong brand campaign calendar
  • Create, design and manage brand campaign using Marketing Activation tool
  • Follow and coordinate campaign calendar between Accor, Orient Express and its assets
  • Build workflows to streamline sales and marketing processes
  • Dynamize existing workflows and strategies and coordinate the content calendar
  • Suggest new methods to address customers' needs using existing or new technologies
  • Update accounts and contacts in the CRM system if necessary
  • Track marketing metrics and trends
  • Conduct market research to follow trends and competition
  • Define and implement a platform to leverage assets local databases in all relative activities such as F&B, Spa and Retail, for brand level promotion across the portfolio.
  • Reporting directly to the VP Digital, CRM & Loyalty

Qualifications

  • A minimum of 3 - 5 years’ experience as a CRM manager
  • Experience in data extraction and driving projects: not afraid to put hands in systems
  • Analytical, data-driven, and well-versed in spreadsheets
  • Comfortable working in a matrix environment
  • Autonomous and team player
  • Thinker and Doer
  • Excellent English, both verbal and written
  • Energetic, smiling, and passionate to his/her work. Knowledge of hospitality is a plus
  • Innovative approach to work

Diversidade & Inclusão para a Accor significa acolher cada um e respeitar suas diferenças, priorizando apenas qualidades e habilidades na ampliação de oportunidades de emprego e desenvolvimento. Nossa ambição é proporcionar emprego com propósito, e uma cultura acolhedora, excelentes condições de trabalho e promover o desenvolvimento de todas as pessoas, incluindo as pessoas com deficiência. Não hesite em nos informar de quaisquer necessidades específicas que possa ter para que possamos levá-las em consideração.

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