Cluster Sales Manager - UK/Ireland Markets (Leisure Segment Focus)

Banyan Group is one of the world’s leading independent, multi-branded hospitality groups centered on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences.
The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 10 global brands, including the award-winning Banyan Tree, Angsana, Cassia, Dhawa and Laguna, and the highly anticipated new brands of Homm, Garrya, Folio, and two new Banyan Tree brand extensions - Escape and Veya.
Established in 2008, with the goal of advancing people development and management excellence, Banyan Tree Management Academy has nurtured over 10,000 associates across 23 countries. The Group is recognised for its commitment to environmental protection and community development through its Banyan Tree Global Foundation. Operating over 70 hotels in 17 countries, it has over 50 new properties in the pipeline.

Banyan Tree Dubai is a lively, island escape where stylish stays, incredible dining, warm hospitality, and recreation create lasting memories. Fronted by 500m of a pristine, private beach with uninterrupted views of the Arabian Gulf and backed by the iconic Ain Dubai. With the ambience of a sleek, relaxed, luxe island getaway, Banyan Tree Dubai boasts 3 chilled outdoor pools, fully-serviced beach, award-winning Banyan Tree Spa, a fitness center and 7 dining options.

Summary:

As the Sales Manager for Banyan Tree Dubai and Delano Dubai, you will be a key player in driving revenue growth and brand visibility, specifically targeting the leisure segment. This role focuses on attracting high-net-worth individuals, vacationing families, and luxury travel groups from the UK and Ireland markets. You will be responsible for identifying new opportunities, building relationships, and delivering tailored sales strategies to increase bookings and enhance the guest experience across both properties.

Key Responsibilities:

• Revenue Generation:

  • Focus on expanding leisure market share by targeting affluent travelers, luxury vacationers, and family clientele from the UK/Ireland markets.

  • Identify and leverage key opportunities such as holiday packages, exclusive offers, and seasonal promotions to drive revenue growth.

• Strategic Sales Planning:

  • Develop and execute leisure-focused sales strategies for Banyan Tree Dubai and Delano Dubai, ensuring alignment with the luxury brand positioning and unique offerings of each property.

  • Create tailored promotional campaigns and packages that resonate with the leisure market, ensuring maximum profitability and guest satisfaction.

• Client Relationship Management:

  • Build and nurture long-term relationships with travel agencies, tour operators, luxury travel consultants, and high-end leisure clients.

  • Provide personalized experiences to VIP clients, ensuring repeat business and positive brand advocacy.

• Sales Reporting & Analysis:

  • Regularly monitor and analyze the performance of leisure segment sales initiatives, tracking key metrics such as bookings, revenue per guest, and seasonal trends.

  • Report on performance, identify trends in leisure travel, and adjust strategies to meet evolving market demands.

• Market Insights & Competitive Analysis:

  • Stay informed on leisure travel trends, emerging destinations, and customer preferences to position both properties as premier luxury vacation spots.

  • Monitor competitor offerings in the leisure segment and adjust sales approaches to maintain a competitive edge.

• Cross-functional Collaboration:

  • Collaborate with marketing teams to create compelling leisure-focused content, including promotional materials, social media campaigns, and partnerships with key influencers in the luxury travel space.

  • Work with operations to ensure seamless delivery of the guest experience, from initial booking to on-site service, ensuring that all aspects of the leisure guest journey are exceptional.

Experience:

• Minimum 5 years of experience in sales and business development, with a focus on the luxury hotel industry and the leisure segment.

• Proven track record of success in driving revenue growth and achieving sales targets in competitive markets.

• Experience with UK/Ireland market dynamics and consumer behavior, particularly in the luxury travel sector.

Skills:

• Strong Sales and Negotiation Skills: Ability to craft compelling proposals, negotiate effectively, and close deals with high-end leisure clients, including travel agencies, luxury tour operators, and direct clients.

• Excellent Communication: Strong verbal and written communication skills, with the ability to engage and influence both internal teams and external clients.

• Market Research & Analysis: Proficiency in analyzing market trends, customer behavior, and competitor offerings to develop data-driven sales strategies.

• Relationship Management: Expertise in maintaining and growing long-term relationships with clients, stakeholders, and partners in the luxury and leisure travel sectors.

• Leadership & Collaboration: Ability to lead sales initiatives while working collaboratively with marketing, operations, and senior management teams to meet shared goals.

Education:

• A Bachelor’s degree in Business Administration, Sales and Marketing, Hospitality Management, or a related field is preferred.

• Relevant certifications in sales or hospitality management will be considered an advantage.

Technical Proficiency:

• Familiarity with CRM systems (e.g., Salesforce, Zoho CRM, etc.) and other sales tools to track leads, manage client relationships, and generate reports.

• Proficient in using Microsoft Office Suite (Excel, Word, PowerPoint) and sales-related platforms.

Personal Attributes:

• Self-motivated and results-driven, with a passion for luxury hospitality and a deep understanding of the leisure travel sector.

• Ability to work under pressure and adapt quickly to shifting market dynamics.

• Strong network within the UK/Ireland luxury travel and hospitality industry is highly desirable.

Language Skills:

• Fluency in English is required; additional language skills (e.g., French, German, or Spanish) would be an advantage.

Why Join Us? At Banyan Tree Dubai & Delano Dubai, we offer a dynamic work environment where passion for excellence and luxury is at the core of our business. Join our team and become a part of two of the world’s most iconic hotel brands, each with a unique style and commitment to providing unparalleled service and unforgettable experiences for our guests.