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Fairmont Bab Al Bahr - Abu Dhabi, Abu Dhabi, United Arab Emirates



Associate Director Of Marketing


Luxury & Lifestyle

Company Description

Fairmont Bab Al Bahr is a 5-star Abu Dhabi beach resort with a stunning setting on Abu Dhabi Creek. Our luxurious urban hideaway offers unparalleled panoramas over the glittering white-marble minarets of iconic Sheikh Zayed Grand Mosque. Alongside exquisite restaurants and bars, Fairmont Abu Dhabi boasts 366 spacious rooms, suites and a villa. Designed with discerning business and leisure guests in mind, our incomparable facilities include a private beach, pool, meeting rooms, and a magnificent ballroom for lavish celebrations.

Job Description

The Associate Director Of Marketing will be responsible for developing, implementing, and executing strategic marketing and communication plans for our luxury five-star hotel. This role involves increasing brand awareness, driving customer engagement, and promoting our services to a global audience. The ideal candidate will possess a blend of creativity, analytical skills and a deep understanding of the luxury hospitality market.

  • Strategic Planning and Execution:

    • Develop and execute comprehensive marketing and communication strategies that align with the hotel's business goals.
    • Identify target markets and develop tailored marketing campaigns to attract and retain guests.
  • Brand Management:

    • Maintain and enhance the hotel's brand image and reputation across all channels.
    • Ensure consistency in branding, messaging and tone of voice in all marketing materials and communications.
  • Content Creation and Management:

    • Oversee the creation of high-quality content, including press releases, newsletters, blog posts, social media updates and promotional materials.
    • Collaborate with the creative team to produce compelling visual content that resonates with the target audience.
  • Digital Marketing:

    • Develop and manage digital marketing campaigns, including SEO/SEM, email marketing, social media and online advertising.
    • Monitor and analyze digital marketing performance using analytics tools and adjust strategies as needed to optimize results.
  • Public Relations:

    • Build and maintain relationships with media, influencers, and industry partners to secure positive coverage and enhance the hotel's public profile.
    • Coordinate press visits, media events, and other PR activities.
  • Market Research and Analysis:

    • Conduct market research to identify trends, opportunities and competitive landscape.
    • Use insights to inform marketing strategies and drive business growth.
  • Budget Management:

    • Develop and manage the marketing budget, ensuring efficient allocation of resources.
    • Track and report on marketing expenditures and ROI.
  • Team Leadership:

    • Lead and mentor the marketing and communications team, fostering a collaborative and innovative work environment.
    • Provide training and development opportunities to enhance team performance.


  • Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree or relevant certifications (e.g., CIM, Digital Marketing) is a plus.
  • Experience: Minimum of 5-7 years of experience in marketing and communications, preferably within the luxury hospitality sector.
  • Skills:
    • Strong understanding of luxury market dynamics and customer behavior.
    • Exceptional written and verbal communication skills.
    • Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
    • Creative thinking and ability to develop innovative marketing campaigns.
    • Excellent organizational and project management skills.
    • Ability to analyze data and derive actionable insights.
    • Proven ability to build and maintain relationships with media and industry influencers.


    Diversidade & Inclusão para a Accor significa acolher cada um e respeitar suas diferenças, priorizando apenas qualidades e habilidades na ampliação de oportunidades de emprego e desenvolvimento. Nossa ambição é proporcionar emprego com propósito, e uma cultura acolhedora, excelentes condições de trabalho e promover o desenvolvimento de todas as pessoas, incluindo as pessoas com deficiência. Não hesite em nos informar de quaisquer necessidades específicas que possa ter para que possamos levá-las em consideração.


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