- Integral
- Permanente
- FAIRMONT
- Vendas e Marketing
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Fairmont Bab Al Bahr - Abu Dhabi, Abu Dhabi, United Arab Emirates
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REF34066E
Associate Director Of Marketing
Region
Luxury & Lifestyle
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Fairmont Bab Al Bahr is a 5-star Abu Dhabi beach resort with a stunning setting on Abu Dhabi Creek. Our luxurious urban hideaway offers unparalleled panoramas over the glittering white-marble minarets of iconic Sheikh Zayed Grand Mosque. Alongside exquisite restaurants and bars, Fairmont Abu Dhabi boasts 366 spacious rooms, suites and a villa. Designed with discerning business and leisure guests in mind, our incomparable facilities include a private beach, pool, meeting rooms, and a magnificent ballroom for lavish celebrations.
The Associate Director Of Marketing will be responsible for developing, implementing, and executing strategic marketing and communication plans for our luxury five-star hotel. This role involves increasing brand awareness, driving customer engagement, and promoting our services to a global audience. The ideal candidate will possess a blend of creativity, analytical skills and a deep understanding of the luxury hospitality market.
Strategic Planning and Execution:
- Develop and execute comprehensive marketing and communication strategies that align with the hotel's business goals.
- Identify target markets and develop tailored marketing campaigns to attract and retain guests.
Brand Management:
- Maintain and enhance the hotel's brand image and reputation across all channels.
- Ensure consistency in branding, messaging and tone of voice in all marketing materials and communications.
Content Creation and Management:
- Oversee the creation of high-quality content, including press releases, newsletters, blog posts, social media updates and promotional materials.
- Collaborate with the creative team to produce compelling visual content that resonates with the target audience.
Digital Marketing:
- Develop and manage digital marketing campaigns, including SEO/SEM, email marketing, social media and online advertising.
- Monitor and analyze digital marketing performance using analytics tools and adjust strategies as needed to optimize results.
Public Relations:
- Build and maintain relationships with media, influencers, and industry partners to secure positive coverage and enhance the hotel's public profile.
- Coordinate press visits, media events, and other PR activities.
Market Research and Analysis:
- Conduct market research to identify trends, opportunities and competitive landscape.
- Use insights to inform marketing strategies and drive business growth.
Budget Management:
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Track and report on marketing expenditures and ROI.
Team Leadership:
- Lead and mentor the marketing and communications team, fostering a collaborative and innovative work environment.
- Provide training and development opportunities to enhance team performance.
- Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree or relevant certifications (e.g., CIM, Digital Marketing) is a plus.
- Experience: Minimum of 5-7 years of experience in marketing and communications, preferably within the luxury hospitality sector.
- Skills:
- Strong understanding of luxury market dynamics and customer behavior.
- Exceptional written and verbal communication skills.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools).
- Creative thinking and ability to develop innovative marketing campaigns.
- Excellent organizational and project management skills.
- Ability to analyze data and derive actionable insights.
- Proven ability to build and maintain relationships with media and industry influencers.
Deixe seu coração guiá-lo em um mundo onde a vida pulsa com paixão.
Diversidade & Inclusão para a Accor
significa acolher cada um e respeitar suas diferenças, priorizando apenas
qualidades e habilidades na ampliação de oportunidades de emprego e
desenvolvimento. Nossa ambição é proporcionar emprego com propósito, e uma
cultura acolhedora, excelentes condições de trabalho e promover o
desenvolvimento de todas as pessoas, incluindo as pessoas com deficiência. Não
hesite em nos informar de quaisquer necessidades específicas que possa ter para
que possamos levá-las em consideração.
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