Director of Sales - Banyan Tree Al Ula

Discover an enchanted sanctuary suspended in time and space.

Banyan Tree AlUla is a tranquil desert retreat that sets the gold standard for luxury hotels in AlUla, Saudi Arabia. Located in one of the world's most exciting travel destinations, our 5-star hotel is deeply inspired by the magical surroundings of the Ashar Valley. Here, guests are enveloped in breathtaking vistas, from sweeping desert sands to towering sandstone cliffs and rugged rock formations.

Experience luxury living at this oasis, where each of our elegant tented villas whispers tales of Arabian opulence. Authentic, handcrafted antiques decorate every corner, high ceilings soar above, and canopy tents pay tribute to the land, seamlessly blending with the desert scenery.

Set in an area known as the world's largest living museum, our luxurious desert resort in Saudi Arabia is just a short flight from either Riyadh or Jeddah, connected by direct flights from Dubai. This convenient location further adds to Banyan Tree AlUla's allure, making it an irresistible draw for international travellers.

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Banyan Tree {NAME} is seeking a visionary and results-driven Director of Sales to lead our sales efforts in the breathtaking destination of AlUla, Saudi Arabia. As a key member of our executive team, you will be responsible for developing and implementing strategic sales initiatives to drive revenue growth and establish Banyan Tree Al {NAME} as a premier luxury destination in the region.

• Develop and execute comprehensive sales strategies to maximize revenue and market share
• Lead and inspire a high-performing sales team, setting clear goals and providing ongoing mentorship and development
• Analyze market trends, competitor activities, and consumer behavior to identify new business opportunities
• Establish and maintain strong relationships with key clients, partners, and stakeholders
• Collaborate with cross-functional teams to ensure seamless guest experiences and operational excellence
• Create and manage annual sales budgets, forecasts, and performance reports
• Represent Banyan Tree Al Ula at industry events, trade shows, and networking functions
• Drive innovation in sales techniques and leverage technology to enhance efficiency and effectiveness
• Ensure compliance with company policies, industry standards, and local regulations
• Develop and implement targeted marketing campaigns in collaboration with the marketing team to attract high-value clientele
• Cultivate relationships with luxury travel agencies, corporate clients, and event planners to secure long-term partnerships
• Oversee the development and implementation of loyalty programs to enhance customer retention and repeat business
• Monitor and analyze sales performance metrics, adjusting strategies as needed to meet or exceed targets
• Stay informed about cultural sensitivities and local customs to ensure appropriate sales approaches in the Saudi Arabian market
• Coordinate with the revenue management team to optimize pricing strategies and maximize profitability across all revenue streams

• Bachelor's degree in Business Administration, Hospitality Management, or related field; advanced degree (MBA or equivalent) preferred
• Minimum 7-10 years of experience in luxury hospitality sales, with at least 3 years in a senior leadership role
• Proven track record of achieving and exceeding sales targets in a luxury hospitality environment
• Demonstrated experience in managing and developing high-performing sales teams of 10+ members
• Strong strategic planning and revenue management skills, including experience with yield management systems
• Excellent negotiation and relationship-building abilities, with a history of securing high-value contracts
• Proficiency in market analysis, forecasting, and budgeting, including experience with financial modeling tools
• Advanced knowledge of CRM software, sales technologies, and digital marketing platforms
• International market exposure, particularly in the Middle East, with a deep understanding of cultural nuances and business practices
• In-depth understanding of the luxury hospitality industry, Middle Eastern market trends, and the vision for Saudi Arabia's tourism sector
• Familiarity with tourism and travel industry dynamics in Saudi Arabia, including knowledge of relevant regulations and market opportunities
• Exceptional communication and presentation skills, with the ability to influence and persuade high-net-worth individuals and corporate decision-makers
• Ability to thrive in a fast-paced, dynamic environment and adapt to rapidly changing market conditions
• Willingness to travel up to 40% of the time for business development, client relations, and industry events
• Fluency in English required; proficiency in Arabic highly desirable
• Strong leadership skills with the ability to motivate teams, manage conflicts, and drive organizational change
• Industry certifications such as Certified Hospitality Sales Executive (CHSE) or Certified Revenue Management Executive (CRME) preferred
• Demonstrated cultural competence and sensitivity to work effectively in a diverse, international environment
• Experience with luxury brand management and maintaining brand integrity across all sales channels