Regional Talent Brand Manager

Who We Are:

Join the team at Fairmont's Canadian Western Mountain Region & The Rimrock Banff. Set in some of Western Canada’s most spectacular alpine destinations, our mountain resorts offers a unique community of hospitality enthusiasts, outdoor adventure seekers, artists, entertainers, and families alike. It's the perfect work/life combination.

With over 3,000 employees, staff housing, and high recruitment needs due to seasonal operations and commitment to training young hospitality professionals, our resorts are focused on Talent Acquisition excellence both in strategic planning and operational execution. 

The Talent Brand Manager for Fairmont’s Canadian Western Mountain Region will create, implement and execute a talent marketing strategy which positions our resorts as the world’s top employer for hospitality professionals. This role will leverage digital and traditional marketing, and public relations strategies to promote our regional Employee Value Proposition to top talent in the hospitality space. 

This position will be working from Fairmont Banff Springs, with travel expected, and flexible work from home options will be available. 

Competitive Salary: $71,700 - $86,000 gross annually, based on previous experience & education

Job Duties Include:

Reporting to the Director, Regional Talent Acquisition, responsibilities and essential job functions include but are not limited to the following:      

• Develop and execute marketing strategies to position the resorts as top employers in the hospitality industry, leveraging platforms such as TikTok, Instagram, LinkedIn, SEM, and traditional media.

• Create engaging content, including videos, blogs, ads, and social media posts, while managing recruitment websites (WIX, WordPress, Squarespace) with a focus on SEO and maintaining an organic social media presence.

• Analyze performance metrics from social media, agencies, websites, and applicant tracking systems to optimize campaigns, track trends, and present findings to stakeholders.

• Partner with agency teams, develop relationships with online partners, and coach hotel recruiters on employer branding trends, digital tactics, and effective marketing strategies.

• Assist Talent Acquisition teams with campus marketing collateral, recruitment events, and award submissions, while exploring new technologies and sourcing areas to enhance the employer brand.

Your Skills & Qualifications:

• 3-4 years’ experience in a Talent Brand, Recruitment Marketing or Digital Marketing position 

• A Bachelor’s Degree or Diploma in Marketing, Digital Marketing, Communications or Business related field an asset 

• Relevant experience in the hotel industry is an asset 

• Google Analytics Certification required 

• Strong understanding of digital marketing tools, including social media, SEM/SEO, display advertising, CMS platforms and analytics  

• Experience managing a marketing budget 

• Experience working with digital agencies 

• Skilled in Adobe Creative Suite (InDesign, Photoshop, Illustrator and Premiere Pro) 

• Basic photography, videography and post-production editing skillset 

• Ability to manage diverse stakeholder groups and collaborate across business functions 

• Motivated, creative self-starter with strong organizational and time management skills 

• Travel as required within the region 

Job Perks & Benefits:

• Subsidized staff accommodation provided on-site for full time status employees
• One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $4/meal)
• Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health, Orthodontics, Fertility Drugs and Gender Affirmation for full time permanent status employees
• Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees
• Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide
• Access to the Mountain Explorer Travel Program – exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Lake Louise, Jasper & Whistler
• Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, Spa and Fairmont Banff Springs Golf Courses

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Our commitment to Diversity & Inclusion:

Since 1907, Fairmont Hotels & Resorts has been dedicated to crafting unforgettable experiences for both guests and colleagues alike. Essential to this success has been diversity, equity and inclusion being woven into the fabric of our brand’s DNA. We pride ourselves on being an equal opportunity employer, fostering an open and inclusive culture that welcomes everyone, empowers all colleagues and cultivates individual and collective innovation and performance. Our ambition is to provide all of our Talent with fair and equitable opportunities to grow to attain their full potential. We believe that diversity in our teams not only enriches the lives of our Talent, but also provides the best possible experience to everyone who visits our iconic hotels and resorts worldwide. 

We encourage you to let us know if you require any accommodations through the application/recruitment process, and we will work with you to meet your needs. Persons who anticipate needing accommodations for any part of the application or interview process may contact, in confidence: bsh.careers@fairmont.com

APPLY TODAY: Whether you're just launching your career or looking for a new adventure, we invite you to visit www.banffspringsjobs.com to learn more about Fairmont Banff Springs and the extraordinary opportunities that exist within our resort!