- Vollzeit
- Befristung
- ACCOR
- Marketing
__jobinformationwidget.freetext.LocationText__
Issy-les-Moulineaux, France
__jobinformationwidget.freetext.ExternalReference__
REF4281N
Regional Director Marketing Europe (excluding France) Sofitel, MGallery & Emblems (M/F/X) - Fixed-term contract
Region
Luxury & Lifestyle
La Maison Sofitel, MGallery & Emblems
We are a collection of 4 exclusive Luxury brands: Sofitel, Sofitel Legend and MGallery, Emblems across 60 countries, unlocking unique memorable moments in connection with the local destination.
Our signature: All our Talents express themselves with authenticity, playfulness in a diverse and inclusive environment, have the ability to surprise our customers with crafting exceptional tailor-made experiences and go the extra mile every day, while embracing local culture.
Join our Maison to strive for Excellence. It is a place where you live your purpose!
What we offer
La Maison Sofitel, Sofitel Legend, MGallery & Emblems is founded on a set of values that define our distinctive culture. These values unite all our talents around the achievement of common goals and principles. They define the way we interact with our guests, colleagues and communities, and guide our behavior.
Our values are:
- Passion & pride: be passionately in love with our brands, our guests and our people. Use our E.Q.
- Excellence: comprehensive business approach, driving all levers to be best-in-class hôteliers
- Empowerment: we are all Entrepreneurs, fully accountable, with strong KPIs and freedom too
- Trust & Transparency: share everything, no taboo. Feedback is a gift
- Long-term relationship: with owners as well as talent. Creating a strong sense of belonging.
- Bespoke & free: 100% experience-driven. Tailored services. Unlock creativity.
- Proximity: Family spirit, responsiveness, solidarity & constant dialogue with the field
A career that lets your passion shine
As Regional Marketing Director for Europe (excluding France), you will oversee the deployment of the marketing strategy for Sofitel, MGallery & Emblems in your region: you will ensure the operational implementation and marketing amplification of all the brand roadmaps and projects.
The ultimate goal is to elevate our brands in the European region by ensuring a seamless alignment between the global brand vision and hotel operations.
This position is for the replacement of an employee during a maternity/parental leave, you will be hired under a fixed-term contract for a period of 12 months (renewable) starting beginning of June 2025 and you will be based in our headquarters in Issy-les-Moulineaux, France. You will report to the VP Brand Emblems, Wellness & Head of regional marketing.
Key interactions
As Regional Marketing Director, you will work in close collaboration with the global and regional team, ensuring the brand's identity and values are consistently communicated across all marketing platforms.
You will be in charge of sharing the vision of Sofitel, MGallery & Emblems brands with the owners, the hotel’s General Managers and the hotel marketing teams to maintain brand integrity and position the properties as premium offerings in their markets.
Internally:
Global Marketing & Brand, Topline and Performance, Operations, Development, Procurement, Design & Technical Services, Food & Beverage, IT, ESG, Talent & Culture, Public Relations, Loyalty.
Externally:
General Managers, Hotel Directors Of Sales & Marketing, Hotel Marketing Managers, Owners, Agencies, External partners.
Key missions and responsibilities
Definition and adaptation of 360° regional marketing plans for Sofitel, Sofitel Legend, MGallery and Emblems
- Adaptation of global marketing roadmaps to the European landscape by knowing precisely the network you have in charge, regional guests’ expectations as well as local competition.
- Amplification of global brand momentums through local PR, social media and influence actions, as well as hotel activations and events.
- Tracking and monitoring of the performance of the define marketing actions through campaign reports
- Forecast, follow-up and management of regional marketing budgets
Sofitel, Sofitel Legend, MGallery and Emblems’ hotels supervisor for a seamless roll-out of the brand visions:
- Cascading and adaptation of the brand guidelines to the hotels in Europe
- Implementation of the brand standards, visual identities and brand assets
- Rolling out of the social media, influence and PR guidelines and tools
Brand guardian & ambassador in Europe:
- Presentation of marketing plans and attendance to business reviews with Owners
- General Managers, Hotel Directors of Sales & Marketing’s go-to person to ensure consistency between global communication and in-hotel experience
- Direct support to regional corporate teams for all brand-related documents and key presentations (Operations, Development, Opening Team, Luxury Sales, Guest Experience, Performance, e-commerce, Revenue Management, etc)
- Regional brand spokesperson (internal conventions and conferences, etc.)
What you will bring to the role
Experience
- University education at Bac +5 level or business school (e.g.: Master's degree in marketing, communication, marketing management, commercial strategies, hospitality, etc.)
- Typically 5 to 7+ years of experience in marketing, with at least 3 years in a senior or leadership role in luxury hospitality or a related industry
Qualification
- Mastery of operational marketing techniques and ability to adapt and roll out a marketing action plan (including social media, events and PR)
- Deep understanding of the luxury market, travel and tourism trends, and consumer behavior in the high-end hospitality sector
- Excellent interpersonal skills and charisma, to federate all the stakeholders around the brands and the projects
- Prominent verbal and written communication skills in French and English
(3rd language appreciated), with a strong capacity for synthesis - Robust rigor, autonomy and organization skills, to be able to coordinate and run multiple projects simultaneously, at different stages of progress
Apply Now
Let you passion shine, visit careers.accor.com
Laissez votre cœur vous guider dans ce monde où la vie bat plus fort
Diversity & Inclusion bedeutet für Accor, alle Menschen willkommen zu heißen und ihre Unterschiede zu respektieren. Wir stellen ei der Ausweitung von Beschäftigungs- und Entwicklungsmöglichkeiten ausschließlich Qualitäten und Fähigkeiten den Vordergrund. Unser Ziel ist es, eine sinnvolle Beschäftigung, eine herzliche und einladende Kultur und hervorragende Arbeitsbedingungen zu bieten und die Entwicklung aller Menschen, einschließlich der Menschen mit Behinderungen, zu fördern.
Zögere nicht, uns bei deiner Bewerbung deine besonderen Bedürfnisse mitzuteilen, damit wir diese berücksichtigen können.
Ähnliche Jobs
Gehalt
Ort
, Lạch Tray, Vietnam
Experience Level
Executive
Zeitplan der Arbeit
Vollzeit
Marken
ACCOR
Job-Typ
Festanstellung
Locations
Vietnam
Job-Kategorie
Food & Beverage
Beschreibung
- Manage & Ensure of smooth operation- Manage, supervise and train the team- Support to create strategy to drive the business and control of the expenses- Ensure of hygiene as standard- Catch up the F
Referenz
d56f2eba-ff99-4d02-ba98-fc02715c067f
Verfallsdatum
01/01/0001
Gehalt
Ort
Mövenpick Resort Phan Thiet, Phan Thiet, Vietnam
Experience Level
Associate
Zeitplan der Arbeit
Vollzeit
Marken
MOVENPICK
Job-Typ
Festanstellung
Locations
Vietnam
Job-Kategorie
Food & Beverage
Beschreibung
Bar OperationEnsure that the bar is set according to standards and proceduresPrepare alcohol and non-alcohol beverages for bar and restaurant patronsRestock and replenish bar inventory and suppliesGre
Referenz
e700fdd1-d5ba-47a5-a9cc-0617fd126527
Verfallsdatum
01/01/0001
Gehalt
Ort
Novotel Melbourne South Wharf, Melbourne, Australia
Experience Level
Entry Level
Zeitplan der Arbeit
Teilzeit
Marken
ACCOR
Job-Typ
Festanstellung
Locations
Melbourne
Job-Kategorie
Rooms
Beschreibung
The Guest Service Agents are the first and last impression at the hotel. We are seeking a Night Guest Service Agent who will play a crucial role in ensuring exceptional service is provided to guests a
Referenz
72a20771-658e-48f1-b1bd-aa21297de979
Verfallsdatum
01/01/0001
Gehalt
Ort
Pullman Lombok Merujani Mandalika Beach Resort, Pujut, Indonesia
Experience Level
Mid-Senior Level
Zeitplan der Arbeit
Vollzeit
Marken
PULLMAN
Job-Typ
Befristung
Locations
Indonesia
Job-Kategorie
Rooms
Beschreibung
Job PurposeThis position is responsible for the supervision of the smooth and efficient daily operation of the Front Desk and ensures that all hotel guests and visitors receive an optimum level of ser
Referenz
4697a6d3-7430-49ca-8542-12cfee7f4cf5
Verfallsdatum
01/01/0001
Gehalt
Ort
Pullman Brisbane King George Square, Brisbane City, Australia
Experience Level
Associate
Zeitplan der Arbeit
Teilzeit
Marken
PULLMAN
Job-Typ
Festanstellung
Locations
Brisbane City
Job-Kategorie
Rooms
Beschreibung
Create unforgettable first impressions with your natural charisma and love for Aotearoa, making every guest feel genuinely welcomed and valuedDeliver warm, professional service to all guests and colle
Referenz
bf81878d-82ba-4a1b-8098-a7171bcceddc
Verfallsdatum
01/01/0001
Gehalt
Ort
Sofitel Brisbane Central, Brisbane, Australia
Experience Level
Associate
Zeitplan der Arbeit
Vollzeit
Marken
SOFITEL
Job-Typ
Festanstellung
Locations
Brisbane
Job-Kategorie
Vertrieb und Marketing
Beschreibung
The Groups Reservations Coordinator, supported by the Groups Manager, plays a key role in managing reservations, rooming lists, accounts, and rundowns for all groups bookings at Sofitel Brisbane Centr
Referenz
466dc6a0-0248-4125-9dbf-3aba8daa3da5
Verfallsdatum
01/01/0001
Gehalt
Ort
SLS Baha Mar, Nassau, Bahamas
Experience Level
Director
Zeitplan der Arbeit
Vollzeit
Marken
SLS
Job-Typ
Festanstellung
Locations
Nassau
Job-Kategorie
Food & Beverage
Beschreibung
The Director of Daylife and Nightlife Operations is responsible for overall Management of the Daylife and Nightlife venues at SLS Baha Mar. Ensuring quality of service and guest satisfaction is always
Referenz
fac45a91-7685-4f4b-bbf6-bd64fc5bfc95
Verfallsdatum
01/01/0001
Gehalt
Ort
Fairmont Empress, Victoria, Canada
Experience Level
Associate
Zeitplan der Arbeit
Vollzeit
Marken
FAIRMONT
Job-Typ
Festanstellung
Locations
Victoria
Job-Kategorie
Wellness und Erholung
Beschreibung
What is in it for you: Access to our comprehensive benefits and wellness programs, including extended healthcare benefits and RMT, dental, vision, and complimentary counseling, wellness sessions, fina
Referenz
b22e2735-387f-444d-b650-bcf0ddb53605
Verfallsdatum
01/01/0001
Gehalt
Ort
DELANO DELANO MIAMI BEACH, Miami Beach, United States
Experience Level
Executive
Zeitplan der Arbeit
Vollzeit
Marken
DELANO
Job-Typ
Festanstellung
Locations
Miami Beach
Job-Kategorie
Geschäftsführung & Hotelmanagement
Beschreibung
What you'll do... Daily management of the hotel - ensure clear communication with and amongst departments to provide complete guest and team member satisfaction.Plan, facilitate, and manage various h
Referenz
ff380192-8969-4fc7-a13c-d928efc2f85c
Verfallsdatum
01/01/0001
Gehalt
Ort
PULLMAN AUCKLAND HOTEL & APARTMENTS, Auckland, New Zealand
Experience Level
Entry Level
Zeitplan der Arbeit
Teilzeit
Marken
PULLMAN
Job-Typ
Festanstellung
Locations
Auckland
Job-Kategorie
Rooms
Beschreibung
As the Welcome Porter, you embody Pullman’s progressive values through your presentation, personality and energy. You are the host of the lobby, welcoming guests with warmth and engaging interactions,
Referenz
2ec25a86-e174-4ecb-a048-62a896971d18
Verfallsdatum
01/01/0001