Marketing and Communication Manager

Join us at Accor, where life pulses with passion!​

As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.​

By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.​

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!​

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.​

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.

Hospitality is a work of heart,​
Join us and become a Heartist®.

Key Responsibilities:

Execution & Organizing

1. Execution of annual marketing and communications plans, aligning activities with department budgets, ROI targets and wider business objectives.
2. Monitor industry, cultural, and travel trends; conduct competitive analysis.
3. Execute public relations activities for the hotel based on its marketing goals.

Brand Identity & Communications Messaging

1. Ensure brand consistency across all guest touchpoints including signage, collateral, guest experiences, events, B2B (corporate, trade, MICE) and B2C (leisure, lifestyle) channels.
2. Coordinate with design and production agencies for timely delivery of marketing materials, hotel gifts and media giveaways.
3. Implement global/regional brand campaigns using provided guidelines and assets.
4. Maintain and create visual assets like photography, videography and graphics for marketing and PR, as per brand guidelines.

Public Relations & Media Relations

1. Execute PR and media activities per annual strategy, covering F&B, rooms, spa, leisure, MICE.
2. Update media kit with fact sheets, executive bios, imagery, and brand content.
3. Support press events, visits, and familiarization trips to boost hotel exposure.
4. Draft news releases, articles, and executive statements to enhance brand storytelling.
    
5. Maintain media databases, mailing lists, and clipping reports for monitoring and planning.
6. Respond promptly to media inquiries and assist with crisis communication protocols.

Campaign Development & Execution

1. Implement multi-channel campaigns aligned with annual plans and brand guidelines.
2. Support brand activations, sponsorship, media partnerships, events, and experiences ensuring creative excellence and maximizing engagement and interest.
3. Track campaign performance and recommend optimizations based on data insights.

Agency & Partner Management

1. Handle daily communication with creative and PR agencies on scope, timelines, and budgets.
2. Coordinate hotel participation in promotions, tourism board campaigns, events and collaborations.  

Financial & Performance Management

1. Track marketing expenses and manage the MarComm budget.
2. Prepare regular reports on campaign performance, media coverage and ROI for leadership review .

Operations

1. Collaborate with Sales, F&B, Spa, Rooms, Loyalty and Events to align marketing and communications initiatives with operational needs.
2. Support T&C in managing the hotel’s LinkedIn presence, amplifying media coverage and executive thought leadership.

Administration

1. Maintain an organized archive of marketing materials, media assets, and key reports.
2. Distribute monthly calendars, media schedules, and campaign performance reports.
3. Daily media monitoring, compile clipping files, share summaries with leadership and PR teams.

• Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• 3-5 years of hands-on Marketing and PR experience preferably in hospitality or a consumer‑focused industry.
• Strong copywriting and editing skills, with attention to detail.
• Experience managing agency relationships and coordinating multi‑channel campaigns.
• Ability to work effectively in a fast‑paced, team‑oriented environment.
• Knowledge in brand communication tools and platforms. Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals.
• Familiarity with basic design software (Canva, Adobe Suite) and internal communication platforms

 Prior experience is preferable 

Strong communication skills

Strong interpersonal and problem solving abilities

Fluency in English, additional languages are a plus