Senior Executive / Assistant Manager — Digital, Marketing & Communication

Mama Shelter is a vibrant, design‑driven hospitality brand founded in 2008 by the Trigano family (co‑founders of Club Med). The brand creates lively, eclectic urban spaces blending creativity, community, affordability, and exceptional service. Mama Shelter is part of Ennismore, a global collective of creative hospitality brands in joint venture with Accor.

We’re looking for a creative, hands‑on marketer who lives and breathes digital, content, and culture — someone ready to make Mama Shelter the place everyone is talking about.

As our Senior Executive / Assistant Manager — Digital, Marketing & Communication, you’ll bring our brand to life across digital, social, PR, and on‑ground activations.

From launching scroll‑stopping content to hosting influencers and creating unforgettable events — you’ll be at the heart of it all.

What You’ll Be Doing

Digital & Campaign Execution

• Execute always‑on and campaign‑based digital marketing (Meta, Google, TikTok, etc.)
• Optimise website, brand pages, and OTA listings to maximise visibility and bookings
• Track performance and fine‑tune campaigns to improve results
• Support CRM and email campaigns with targeted guest engagement

Social Media & Content Creation

• Own day‑to‑day social media (posting, captions, community engagement)
• Create bold, fun, and culturally relevant content (photo, video, Reels/TikTok)
• Stay ahead of trends and keep Mama’s voice fresh, playful, and distinctive
• Plan and execute photoshoots and content creation sessions

PR, Influencers & Buzz Creation

• Support media relations, press releases, and PR activities
• Host influencers, media, and collaborators — create memorable experiences
• Help execute PR events, launches, and brand activations
• Track media coverage and social buzz

Events & Brand Activation

• Bring Mama’s spaces to life through events, parties, and collaborations
• Work closely with F&B, Rooms, and Events teams to drive revenue
• Capture and amplify content during events in real time

Collaboration & Coordination

• Work with agencies (creative, digital, PR) to deliver campaigns
• Support marketing budget tracking and reporting
• Ensure all work aligns with Mama Shelter’s global brand standards

What You’ll Be Doing

Digital & Campaign Execution

• Execute always‑on and campaign‑based digital marketing (Meta, Google, TikTok, etc.)
• Optimise website, brand pages, and OTA listings to maximise visibility and bookings
• Track performance and fine‑tune campaigns to improve results
• Support CRM and email campaigns with targeted guest engagement

Social Media & Content Creation

• Own day‑to‑day social media (posting, captions, community engagement)
• Create bold, fun, and culturally relevant content (photo, video, Reels/TikTok)
• Stay ahead of trends and keep Mama’s voice fresh, playful, and distinctive
• Plan and execute photoshoots and content creation sessions

PR, Influencers & Buzz Creation

• Support media relations, press releases, and PR activities
• Host influencers, media, and collaborators — create memorable experiences
• Help execute PR events, launches, and brand activations
• Track media coverage and social buzz

Events & Brand Activation

• Bring Mama’s spaces to life through events, parties, and collaborations
• Work closely with F&B, Rooms, and Events teams to drive revenue
• Capture and amplify content during events in real time

Collaboration & Coordination

• Work with agencies (creative, digital, PR) KOLs, to deliver campaigns
• Support marketing budget tracking and reporting
• Ensure all work aligns with Mama Shelter’s global brand standards

• Has 3–6 years of experience in digital marketing, social media, PR, or communications
• Is creative, hands‑on, and full of ideas
• Loves content creation (bonus if you’re comfortable shooting/editing videos)
• Understands social trends, influencers, and digital culture
• Is organised, adaptable, and thrives in a fast‑paced environment
• Experience in hospitality, lifestyle, F&B, or entertainment is a big plus