Senior Director B2B Digital Marketing

Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations.​ 

With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.​ 

Become a Heartist®, and let your heart guide you into a world where life pulses with passion. 

#WeAreHeartists 

To discover the life that awaits you at Accor, visit Accor Careers 

Senior Director B2B Digital Marketing Location: Based in London, Milan, or Madrid

We are looking for an experienced and dynamic Senior Director B2B Digital Marketing to lead our B2B marketing strategy across managed and non-managed clients. This is a key role to drive growth from our Corporate, MICE, Leisure, and Sports clients, transitioning to a fully digital ecosystem through data-driven marketing initiatives, automation, and personalized content.

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What will you do?

• Design and implement the B2B marketing strategy targeting key clients.
• Define and monitor B2B marketing KPIs (Revenue, Activity, ROI, CTR, CPC, etc.) to measure success and guide strategic decisions.
• Lead and manage a multicultural team, overseeing career development, coaching, resource allocation, and recruitment.
• Manage digital marketing channels, including CRM email campaigns, social media, and ENA-managed websites (MAM) to attract and engage B2B clients.
• Enable the Sales Teams by providing tailored marketing materials, support for client pitches, presentations, and collaterals, ensuring alignment between marketing efforts and sales targets.
• Plan and allocate the marketing budget effectively to ensure maximum ROI.

Our ideal profile would be:

• Minimum 10 years of marketing experience with a strong focus on B2B digital marketing.
• At least 5 years of team management experience within a large organization.
• Proficiency in digital tools and platforms (Salesforce, Adobe, Canva, CRM and marketing automation tools).
• Bachelor’s degree in Marketing, Business Administration, or related field. A Master’s or Executive Certification in Digital Marketing/B2B Marketing is a plus.
• Experience in the hospitality or travel industry (3+ years preferred).
• Strategic thinker with expertise in data analysis, project leadership, and innovation.
• Language skills: Proficiency in English and French; German is a plus.

What's in there for you? 

• Unique opportunity to develop your career with worldwide Augmented Hospitality leaders. 

• Package of benefits and perks of working for Accor, including discounts for hotels worldwide, annual bonus based on your own performances, and much more! 

• Work in a multi-national team. 

• Hybrid way of working (3 days in the office + 2 days at home). 

• Talent development opportunities. 

• Corporate Social Responsibility activities. 

If this role speaks to your ambitions, take the next step in your journey and apply today! #WeAreHeartists