Sales Manager - Leisure

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Position: Sales Manager – Leisure
Department: Sales & Marketing
Reports To: Director of Sales
Hotel: ibis Styles Kuala Lumpur Fraser Business Park

Job Summary

The Sales Manager – Leisure is responsible for developing and managing the hotel's leisure business segment to maximize room revenue, increase market share and achieve sales targets. The role focuses on building strong relationships with travel agents, tour operators, wholesalers, online travel partners and other leisure business partners to drive room bookings and business growth.

Key Responsibilities

1. Leisure Sales & Business Development

• Develop and implement sales strategies to increase leisure room revenue and occupancy.

• Identify and secure new business opportunities from local and international leisure markets.

• Establish and maintain relationships with travel agents, tour operators, wholesalers and destination management companies (DMCs).

• Conduct regular sales calls, client visits and business development activities.

• Promote the hotel's facilities, services and leisure packages to potential clients.

• Achieve monthly and annual sales targets set by Management.

2. Account Management & Client Relationships

• Manage existing leisure accounts and develop new business partnerships.

• Maintain strong relationships with key travel agents and leisure partners.

• Negotiate room rates, contracts and promotional packages in accordance with hotel pricing strategies.

• Conduct hotel site inspections and familiarization visits for potential clients.

• Respond promptly to client inquiries, quotations and business proposals.

• Ensure client satisfaction and maintain long-term business relationships.

3. Revenue & Market Performance

• Monitor leisure segment performance, room production and revenue contribution.

• Work closely with the Director of Sales and Revenue/Reservations team to optimise room rates and occupancy.

• Analyse market trends, competitor activities and business opportunities.

• Identify low-demand periods and implement promotional strategies to generate additional bookings.

• Monitor account production and evaluate the effectiveness of leisure sales activities.

4. Sales Coordination & Operations

• Coordinate with Front Office, Reservations and other departments to ensure smooth handling of leisure bookings and group arrivals.

• Ensure all confirmed bookings, contracts, rooming lists and special arrangements are properly communicated.

• Follow up on outstanding quotations, bookings and client requirements.

• Maintain accurate sales records, client databases and account information.

• Support the Sales & Marketing team in hotel promotions, campaigns and business activities.

5. Reporting & Sales Administration

• Prepare weekly and monthly sales activity reports.

• Maintain updated sales pipelines, account production reports and business forecasts.

• Participate in sales meetings, revenue discussions and departmental briefings.

• Monitor individual sales performance against established targets.

• Carry out other duties assigned by the Director of Sales or Management.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual leisure room revenue targets.

• Growth in leisure room nights and account production.

• Number of new leisure accounts secured.

• Retention and development of existing business accounts.

• Sales call activities and conversion of business opportunities.

• Contribution to overall hotel occupancy and revenue performance.

Job Requirements

• Diploma or Degree in Hospitality Management, Business Administration, Marketing or a related field.

• Minimum 2–3 years of relevant hotel sales experience, preferably in the leisure segment.

• Established network of travel agents, tour operators and leisure business partners is an advantage.

• Good understanding of hotel sales operations, room pricing and market segmentation.

• Strong negotiation, communication and interpersonal skills.

• Self-motivated, target-driven and able to work independently.

• Good command of written and spoken English and Bahasa Malaysia.

• Proficient in Microsoft Office; knowledge of hotel PMS and CRM systems is an advantage.

• Willingness to travel for sales calls, client visits and business development activities.

Key Goal:
Deliver good service