Marketing & Communications Senior Manager

About Orient Express

ORIENT EXPRESS embodies the refined and nomadic spirit of travel. Its exceptional assets portfolio includes experiences such as The Orient Express — its iconic carriages reinvented as a modern-day tribute to French luxury, with ARSENALE Group owner — La Dolce Vita, a train celebrating the elegance of Italian art de vivre, and a collection of luxury hotels opened in Rome – La Minerva – and soon in Venice – Palazzo Donà Giovannelli, and with Sailing Yachts - the O.E Corinthian, the world’s largest sailing ship.

While redefining the future of luxury hospitality, Orient Express places particular emphasis on the employee experience, development, and engagement.

As a symbol of ultra-luxury hospitality, the brand is currently undergoing an ambitious phase of rebirth and expansion accelerated since 2024 as a Joint Venture between ACCOR and LVMH.

Now, as Orient Express grows under the steam of its 140-year own glorious reputation and brand, it stands unique and identifiable from the other luxury brands under the Accor brands, aiming to become a pioneer of contemporary luxury hospitality, creating immersive experiences that combine exceptional design, impeccable service, culinary excellence, wellness offerings, cutting-edge technology, sustainability, and authentic local experiences, while also actively engaging in local community initiatives and support social causes, making a positive contribution to the destinations its properties operate in. What remains distinctly Orient Express is its spirit of adventure, sublime service and enchanting storytelling. Refreshing and reinvigorating, Orient Express is loved by those with an adventurous spirit and a taste for the very best, linking travel and destinations as part of the same journey.

The Marketing & Communication Senior Manager will be responsible for developing and executing strategic marketing and communication initiatives to support the hotel’s pre-opening and opening phases. This role shapes the hotel’s image and drives visibility through traditional and digital channels, ensuring brand consistency and strong media presence. 

Key Responsibilities 

Marketing Strategy & Brand Management 

• Develop and implement marketing plans aligned with business objectives. 
• Monitor market trends and competitors. 
• Ensure consistent brand tone, messaging, and visual identity across all materials and channels. 
• Manage all hotel material (menus, leaflets, brochure, collateral, spa brochure, etc) and presentations, in addition to the production of hotel/outlets/sales collateral, branding and logo items, ensuring all branding and company guidelines are followed and consistency. 
• Implement and follow up Hotel and Orient Express brand guidelines. 
• Collaborate with external agencies and suppliers for design, production, and creative development. 

Content Creation & Communication 

• Produce and edit press releases, media kits and speeches.  
• Provide content for website, email marketing, sales, hotel and trains departments as needed. 
• Manage photo and video shoots, maintain image library, and ensure updated marketing content across platforms. 
• Create branded guest gifts and promotional items. 

Public Relations & Media Relations 

• Execute PR strategies to generate awareness during pre-opening and launch. 
• Build and maintain relationships with media, influencers, and partners. 
• Handle press inquiries, coordinate press visits and influencer trips. 
• Manage crisis communication to protect and promote the hotel’s reputation. 

Digital Marketing & Online Presence 

In coordination with Regional Digital Office and Orient Express Global Digital team: 

• Oversee website content, digital campaigns (SEO, PPC, social media), and email marketing in collaboration with digital teams and agencies. 
• Monitor digital performance and reporting, optimize campaigns for visibility and conversions. 
• Manage content on third-party platforms (Tripadvisor, Google, OTA sites) to ensure accuracy. 

Social Media Management 

In collaboration with the social media agency and in cooperation with Regional SM and Global SM teams: 

• Develop and execute social media strategy with agency support. 
• Create and schedule engaging content; monitor trends and audience engagement. 
• Manage community interactions and social media reputation. 
• Address social media crises in collaboration with global communications. 

Events & Partnerships 

• Support events and press initiatives during pre-opening and opening phases. 
• Identify and build partnerships with local brands and tourism organizations. 
• Represent the hotel at industry and media events as needed. 

Monitoring & Reporting 

• Track media coverage, campaign effectiveness, and overall brand performance. 
• Provide regular reports and presentations to management. 

• Bachelor’s degree in Marketing, Communications, Hospitality, or related field 
• At least 5 years of experience in a marketing and communications role in luxury hospitality industry.  
• Creative talent, proactive, flexible, team player 
• Ability to manage multiple projects and deadlines effectively, results-driven mindset 
• Strong written and verbal communication skills in English and Italian (additional languages as French are a plus) 
• Proven experience in media relations, digital and brand management 
• Ability to prioritize, organize work assignments and follow-up 
• Ability to think strategically while being detail-oriented and hands-on 
• Excellent organizational and multitasking skills 
• Proficiency in MS Office and PR, digital and social media tools  
• Photography and/or basic graphic design skills (e.g., Canva, Adobe Suite, Photoshop) is a plus 
• Ability to work flexible hours, covering evenings, weekends and holiday periods

A real Work life balance

• Work from Everywhere: Personal access provided to over 500 coworking spaces, many of which are within our hotels.
• ALL - Heartist® Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide.
• And at our Issy les Moulineaux site: Collaborative workspaces, an employee restaurant, unlimited coffee, gaming and sports areas, a concierge service, and a park just across the street.

Attractive Finance benefits

• Sustainable Mobility Package up to €700 for the use of "green" transportation, or 75% coverage of Pass Navigo (public transportation pass). 

Learning & development

• Talent Management at the earth our of HR Accor strategy.
• We want you to feel free to dare and free to grow, by opening new doors to continuous learning and skills development. Challenge yourself and switch between jobs, brands, and career paths

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.