Director of Sales

Established in 2000 in Turkey, Rixos pioneers the ‘ALL Inclusive, ALL Exclusive’ concept, inviting guests to discover a world of possibilities, with luxurious stays, inclusive of culinary delights from around the globe, live entertainment, daily sports, and fitness activities, sensorial spa and wellness journeys and fun-filled kids and teens activities. Each Rixos property presents a unique experience inspired by local culture, global influences, and our Turkish heritage, all within a setting of unparalleled luxury.

Rixos Hotels is seeking an experienced and commercially driven Director of Sales to join the Executive Leadership Team at Rixos Phu Quoc, a landmark luxury all-inclusive resort in Vietnam.

Reporting directly to the General Manager, the Director of Sales will play a pivotal role in developing and executing the resort’s commercial strategy, driving revenue growth, market positioning, and long-term business success. This executive position will lead all sales activities across key market segments, establishing Rixos Phu Quoc as a leading luxury resort destination in Southeast Asia.

The successful candidate will be a strategic commercial leader with strong luxury hospitality experience, a deep understanding of international markets, and a proven ability to build high-performing sales strategies for large-scale resorts, pre-opening projects, and lifestyle hospitality concepts.

Key Responsibilities

Commercial Strategy & Revenue Growth

• Develop and execute the resort’s sales strategy in alignment with business objectives, brand positioning, and ownership expectations.
• Drive revenue generation across key segments including leisure, luxury travel, groups, MICE, corporate, wholesale, and strategic partnerships.
• Identify new market opportunities, emerging trends, and growth channels to maximise business performance.
• Establish sales targets, monitor performance, and implement strategies to achieve and exceed revenue goals.
• Partner closely with Revenue Management, Marketing, and Operations teams to optimise commercial performance.

Pre-Opening Sales Strategy & Market Development

• Lead the pre-opening sales strategy, ensuring strong market awareness and positioning ahead of launch.
• Develop the resort’s sales infrastructure, including sales plans, account strategies, market segmentation, and commercial processes.
• Build relationships with key travel partners, luxury agencies, corporate accounts, and international stakeholders.
• Establish the resort’s presence within priority feeder markets and support brand awareness initiatives.
• Develop a strong pipeline of business opportunities ahead of opening and throughout the operational phase.

Sales Leadership & Team Development

• Build, lead, and develop a high-performing sales team capable of delivering exceptional commercial results.
• Establish clear objectives, performance standards, and accountabilities within the sales function.
• Coach and mentor team members to maximise individual and team performance.
• Create a culture of collaboration, innovation, and commercial excellence.
• Support talent development and succession planning within the Sales team.

Market Partnerships & Stakeholder Management

• Develop and maintain strong relationships with key clients, travel partners, luxury agencies, and industry stakeholders.
• Represent Rixos Phu Quoc at relevant industry events, sales missions, and networking opportunities.
• Collaborate with Rixos corporate teams and regional commercial leaders to leverage global opportunities.
• Support strategic partnerships that enhance brand visibility and revenue growth.

Sales Operations & Performance Management

• Implement effective sales processes, reporting structures, and performance tracking tools.
• Monitor market trends, competitor activity, and customer insights to identify opportunities.
• Prepare regular sales reports, forecasts, and business updates for ownership and senior leadership.
• Ensure accurate sales forecasting and pipeline management.
• Drive account management excellence and long-term client relationships.

Brand Experience & Guest-Centric Selling

• Champion the Rixos brand promise and communicate the unique “All-Inclusive, All-Exclusive” experience to global markets.
• Collaborate with Marketing and F&B teams to create compelling sales narratives and luxury experiences.
• Ensure all sales activities reflect the resort’s positioning, values, and commitment to exceptional guest experiences.

The ideal candidate will demonstrate:

• Proven experience as a Director of Sales or senior commercial leader within an international luxury hotel, resort, or lifestyle hospitality environment.
• Strong track record of driving revenue growth and building successful sales strategies.
• Previous experience in large-scale resort openings, luxury hospitality, or international markets.
• Strong understanding of luxury travel, leisure, MICE, wholesale, and international distribution channels.
• Established network of relationships with key travel partners, luxury agencies, and corporate accounts.
• Excellent leadership, negotiation, communication, and stakeholder management skills.
• Strong commercial mindset with the ability to translate market opportunities into business results.
• Ability to operate strategically while maintaining strong attention to execution and detail.
• Experience in Asia, ultra all-inclusive, or resort destinations would be highly advantageous.

What awaits you...

• The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels, but to creating a global brand.
• The ability to challenge the norm and work in an environment that is both creative and rewarding.
• Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
• A competitive package and plenty of development opportunities.