Director of Marketing

DELANO Dubai

Ennismore, the fastest-growing lifestyle and leisure hospitality company, is bringing the iconic DELANO brand to the UAE for the first time. When DELANO South Beach arrived on the Miami scene in 1995, it introduced an entirely fresh take on 5-star luxury and marked the inception of lifestyle hospitality. DELANO was celebrated for its blend of timeless elegance, modern design, and vibrant energy; it became the social hub, bringing together the who’s who of the fashion and entertainment world. Guided by the same principles that propelled the original DELANO to icon status, DELANO Dubai will usher in a new era of sophisticated style and elevated service to the UAE.

Located on the pristine shores of Bluewaters Island, the DELANO Dubai resort will boast an array of luxury rooms and suites, four exceptional culinary and mixology experiences, an ocean front swimming pool and a wellness studio. 

As Director of Marketing, you will be responsible for leading the hotel's overall marketing strategy, ensuring every guest touchpoint reflects the distinctive DELANO brand.

Reporting to the General Manager and working closely with Regional Marketing, Revenue, Sales and Operations teams, you will develop integrated marketing strategies that build brand awareness, drive revenue and create meaningful cultural relevance.

This role requires a commercially minded leader with exceptional creative instincts, deep understanding of luxury hospitality and lifestyle brands, and a strong network across media, fashion, art, entertainment and the UAE luxury landscape.

Key Responsibilities

Brand Leadership

• Champion and protect the DELANO brand across every channel and guest touchpoint.
• Lead the development of the annual marketing strategy aligned with business objectives.
• Ensure consistency in visual identity, storytelling and tone of voice.
• Position DELANO Dubai as a market-leading luxury lifestyle destination.

Marketing Strategy

• Develop and execute integrated marketing campaigns supporting rooms, restaurants, bars, spa and events.
• Drive awareness, market share, guest acquisition and revenue.
• Build seasonal campaigns, product launches and brand initiatives.
• Identify emerging market trends and guest behaviours to maximise commercial opportunities.

Digital & Content

• Oversee all digital marketing activities including website, CRM, email marketing, SEO/SEM and paid media.
• Lead content strategy across owned and earned channels.
• Ensure all photography, videography and creative assets reflect DELANO's elevated aesthetic.
• Drive social media strategy in partnership with the Social Media Manager.

PR & Communications

• Lead the hotel's PR strategy alongside appointed agencies.
• Build relationships with international, regional and local media.
• Secure impactful editorial coverage and thought leadership opportunities.
• Oversee crisis communications where required.

Partnerships & Experiences

• Develop strategic partnerships with luxury, fashion, design, wellness and cultural brands.
• Create signature brand activations that generate conversation and strengthen DELANO's positioning.
• Build relationships with key opinion leaders, influencers and tastemakers aligned with the brand.

Commercial Performance

• Manage the annual marketing budget and ROI.
• Analyse campaign performance and guest insights.
• Work closely with Revenue Management and Sales to maximise demand and profitability.
• Present regular performance reports with actionable recommendations.

Leadership

• Inspire and develop a high-performing marketing team.
• Foster collaboration across departments.
• Mentor direct reports and encourage creativity, accountability and innovation.
• Build a culture of excellence that reflects DELANO's values.

Experience

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• 8 - 10 years’ progressive marketing leadership experience within luxury hospitality or premium lifestyle brands.
• Proven track record leading marketing for a luxury hotel or internationally recognised lifestyle brand.
• UAE or GCC experience preferred; pre-opening experience highly advantageous.
• Strong commercial and strategic mindset, with the ability to balance brand vision and business performance.
• Deep expertise in luxury brand positioning, storytelling and creative direction.
• Strong understanding of digital marketing, CRM and performance marketing.
• Excellent stakeholder management, communication and influencing skills.
• Strong analytical and financial acumen, with a data-informed approach to decision making.
• Established network across luxury media, fashion, influencers and lifestyle partners.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Demonstrated experience in leading teams, developing talent, and fostering a culture of empowerment, inclusivity and innovation.
• Leadership style that unites, inspires and elevates team performance across both guest experience and business outcomes.
• A genuine passion for purpose-driven hospitality and culturally relevant brand building.

What We're Looking For

We're looking for someone who understands that luxury is felt rather than announced.

Someone who can build brands that become part of culture, create campaigns that inspire conversation, and lead with quiet confidence. You combine creativity with commercial thinking, elegance with precision, and bring an instinctive understanding of what makes DELANO unlike anywhere else.

You are also naturally connected within the world of luxury, fashion and culture - able to open doors, build meaningful relationships and place the brand at the centre of relevant conversations.

What awaits you...

• The opportunity to join an international and innovative and fast-growing group, committed not only to building new hotels, but to creating a global brand.
• The ability to challenge the norm and work in an environment that is both creative and rewarding.
• Be part of a team that is very passionate about creating great hospitality experiences and exploring new locations with every opportunity.
• A competitive package and plenty of development opportunities.