Digital Marketing Executive -Swissotel Living Bodrum

"Why work for Accor?
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By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

Main responsibilities:

- Assist the Digital Marketing Manager in developing initiatives for the hotel key feeder markets to increase traffic on Direct channels

- Managing the creation and publishing of relevant, original, high-quality content

- Update and optimize the Hotel content on Direct, Indirect channels and online listings

- Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal

- Manage the active presence of the property on Social Media channels

- Monitor and optimize Traffic Acquisition levers at Hotel level including but not limited to SEO, Display, Paid Social, Metasearch

- Support the execution of the emailing calendar for Rooms, F&B and other outlets in line with the strategy and corporate guidelines

- Provide creative ideas and best practices for content marketing and social media

- Deliver monthly and quarterly reports on web performance

- Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all online distribution channels

- Monitor and reply to online reviews

• Qualification & Skills

  - A minimum of 2 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail

  - A degree in Hospitality Management or Marketing and Communications

  - Excellent English, both verbal and written

  - Strong understanding of current digital marketing concepts, strategy and best practice

  - Teamwork Skills

  - Customer Focused

  - Energetic and passionate to work