Social Media Executive - Swissotel Living Bodrum

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Job Summary

Reporting to the Digital Marketing Manager and will be responsible in shaping the hotel's online brand presence with the use of various social media channels. He/she will assist with driving brand awareness, positioning and loyalty by ideating and executing creative social media campaigns. Beyond content, he/she will analyze audience metrics, manage influencer partnerships that could be supported with the PR & Patnership manager, and stay updated on digital trends.

Also, the Social Media Executive will ensure the below main duties.

Main Duties:

Planning and Research:

-Research, plan, recommend creative campaign initiatives & content (Video, photos, GIFs) for the hotels based on seasonality, demand factors, and global benchmarks from top hotel brands

-Regularly conduct competitive research on content strategies to identify and implement impactful content ideas

Content Creation and Management:

-Create/capture engaging content (highlighting guest experiences, F&B offerings, hotel aesthetics, USPs, surrounding attractions, and events for all digital and traditional channels. (Videos, Images, GIFs, Text)

-Develop & publish monthly content plans tailored for various social media platforms to increase engagement.

-Stay updated with content trends and new features on platforms like Facebook, Instagram, TikTok, and YouTube, and adapt these trends for the properties.

-Manage photo/video shoots, coordinating with both internal and external stakeholders for social media content plans

-Enhance brand visibility through compelling copywriting and by adopting storytelling

- Manage and enhance the content bank for cluster hotels

Digital Presence and Branding:

-Collaborate with graphic designer & content creator to produce brand-aligned content for digital marketing channels & social media

-Represent the hotels in all events and promotions when needed, and capture content (Videos/Photos) or provide guidance to the content creator in terms of photographs/videos to be taken for all required brand initiatives, functions, conferences and instances of VIP guests visiting the hotel

Community and Influencer Engagement:

-Source, engage, and manage influencers, ensuring alignment with brand objectives and promotional campaigns. Create influencer briefs and end-to-end communication with hotel team and influencers to ensure achieving all deliverables

-Handle timely responses to social media inquiries and oversee guest communication channels, collaborating with Guest Experience Teams on online reviews

-Monitor user generated content and sentiments. Work with Cluster PR & Communications

-Manager to handle crisis situations.

Measure Success & Continuous Learning

Measure success of all social media pages with the use of analytics platforms and work to achieve set KPIs with continuous recommendations on improvement

Partnerships and Affiliations:

-Identify and foster partnership/sponsorship opportunities, ensuring mutual benefits.

Manage affiliate relationships, identifying new avenues for affiliate-marketing growth in alignment with brand values.

-Engage and build relationships with vendors, ensuring timely deliveries and quality products/services.

Operational Duties:

Maintain a promotional calendar for optimal content visibility and user engagement.

Work with external sponsors, partners, suppliers, and ad agencies to ensure consistent branding and timely product delivery.

Handle daily administrative tasks, ensuring smooth operations.

Qualification & Skills

· A minimum of 2 to 3 years of experience in E-Commerce / Social Media in Hospitality or Retail

· A degree or diploma in Hospitality Management, Business Management or Marketing and Communications

· Excellent English, both verbal and written

· Strong understanding of current digital marketing concepts, strategy, and best practice

· Strong skills in creating and curating engaging written and visual content, including writing, photography, and video editing

· Ability to analyze social media metrics and use data-driven insights to improve strategies.

· Excellent Presentation and customer relationship skills

· Energetic and passionate to work

· An innovative approach to work