Assistant Director of Sales

Where French sophistication meets coastal chic, Sofitel Gold Coast Broadbeach embodies Art de Vivre in the heart of Broadbeach, just steps from the ocean. Featuring 296 elegant rooms and suites, two stylish bars, a signature restaurant, multi-level pools, and ten refined event spaces, our hotel celebrates French elegance infused with the relaxed charm of the French Riviera.

This is an exciting opportunity for a dynamic sales leader with a passion for luxury hospitality. Drive revenue, elevate our hotel’s presence in the MICE and Events market, and shape memorable guest experiences through strategic partnerships, key account management, and high‑impact sales initiatives. Lead and inspire the Sales & Events team, support the Director of Sales & Marketing, and collaborate across departments to deliver exceptional commercial results.

• Drive new business across MICE, corporate events, conferences, incentives, exhibitions and luxury social celebrations
• Build strong relationships with PCOs, event agencies, wedding planners, corporate clients and luxury partners, positioning the hotel as a leading luxury destination
• Identify and convert opportunities across associations, corporate groups, destination conferences and social events
• Manage the end-to-end Conference & Events sales pipeline, ensuring strong lead management and high conversion
• Develop compelling proposals, negotiate profitable contracts and drive upselling across event packages and premium experiences
• Maximise utilisation of ballrooms, meeting spaces, dining venues and outdoor function spaces
• Manage key accounts to drive retention, repeat business and long-term partnerships
• Lead forecasting, pipeline reporting and market analysis to identify growth opportunities
• Represent the hotel at trade shows, networking events and industry forums
• Support and mentor the Sales & Events team while collaborating closely with Revenue, Operations, F&B and Marketing

• Proven experience in hotel sales, MICE, or events with a strong track record of driving revenue growth.
• A deep understanding of the conference, corporate, group, or social events market - ideally within luxury hospitality.
• Exceptional relationship‑building skills and the ability to engage confidently with corporate clients, planners, agencies, and partners.
• Strong commercial acumen, including forecasting, pipeline management, and strategic negotiation.
• The ability to lead, mentor, and inspire teams in a high‑performance, customer‑focused environment.
• Excellent presentation, communication, and proposal‑writing skills.
• A proactive approach, with the ability to identify new opportunities and convert leads into long‑term business.
• A collaborative working style, partnering seamlessly with Revenue, Events, Marketing, and Operational teams.

Thrive in our Sofitel Gold Coast Broadbeach community:

• Complimentary night's stay with breakfast, in Sofitel Luxury, each year for your work anniversary 
• Discounts on accommodation, dining, and lifestyle across the Accor global portfolio
• Generous paid leave entitlements for the personal moments that matter (birthdays, parental leave)
• Personalised reward program - a catalogue of rewards to suit you and your lifestyle
• Located walking distance from Broadbeach’s best dining, shopping, and beaches
• Leaders that invest in your development and growth 
• Grow your career with a Global hotel brand leading the way in French luxury hospitality 

Located in the heart of Broadbeach, just 200m from stunning sandy beaches, Sofitel Gold Coast Broadbeach is a luxurious five-star hotel. Featuring 296 beautifully appointed rooms and suites, 2 bars, 1 restaurant, 10 event spaces, a stunning multi-level pool and fitness centre.

Our commitment to Diversity & Inclusion:

We are an inclusive company, and our ambition is to attract, recruit and promote diverse talent. We offer reasonable adjustments to support you. If you require an adjustment to be made during the recruitment process, you're welcome to let us know. 

Please note that full AU working rights are required for this role with the ability to work an average of 38 hours per week.