V.I.E. - E-merchandising Coordinator - Milan - 24 Months

We are worldwide Augmented Hospitality leaders, the best at what we do. Heartists is what we call ourselves, generous, passionate, attentive and free, whether we are welcoming guests, connecting with our peers or serving others.

Our entire Accor estate expands across the world. With over 300,000 experts committed to rejuvenating the hospitality experience we pride ourselves in being the employer of choice, so live limitlessly, come as you are, grow with us, work with purpose and explore the endless opportunities in store.

As part of the Customer Experience team for Europe & North Africa (Digital Marketing & E-Commerce), you will support the e-Merchandising & Campaigns team in driving performance and engagement across ALL.com - the group’s website and multi-brand app.

You will contribute to the execution and optimisation of merchandising strategies, promotional campaigns, and global projects that aim to maximise the visibility, appeal, and results of ALL.com.

This V.I.E. position is based in Milan, within a dynamic and collaborative environment where agility, creativity, and performance are key.

RESPONSIBILITIES:

As a key support to the ALL.com e-Merchandising & Campaigns team, your responsibilities will be varied and dynamic. They may include, but are not limited to:

Contributing to the ALL.com animation plan

• Collaborate on the yearly merchandising and animation roadmap for the general public and ALL loyalty programme members.
• Help manage the visibility of offers and content across different versions of the ALL.com website.

Creating and activating commercial offers & campaigns

• Assist in defining campaign content (copy and visuals) tailored to different markets.
• Coordinate campaign promotion across digital channels (emailing, social media, acquisition, etc.) within our hub and with other regional teams.
• Build and update pages and content using the CMS.
• Monitor campaign performance, analyse results, and provide actionable recommendations.

Monitoring website & app performance

• Track and report on the performance of offers and campaigns using tools such as Google Analytics, Content Square, and Tableau.
• Contribute to the monthly internal performance report for ALL.com and the app.

Supporting Conversion Rate Optimization (CRO)

• Help manage A/B testing and CRO strategies through our experimentation platform to enhance user experience and conversion rates.

Communication & cross-team collaboration

• Liaise with digital marketing teams and channel owners to ensure campaign alignment.
• Present campaign concepts, outcomes, and product updates to internal stakeholders.
• Coordinate with external partners such as content production and translation agencies.

Project management & operational support

• Take part in ad hoc projects throughout the year based on team priorities.
• Be ready to take initiative and ownership of tasks, adapting to evolving business needs.

We're looking for a candidate who brings both strategic thinking and hands-on execution to the table.

Education: Master’s degree (or equivalent Bac +4/5) in Digital Marketing, E-Commerce, or a related field

Experience: Minimum of 1–2 years of relevant experience in digital marketing, e-commerce, or web content management (internships or apprenticeships included).

Key Skills:

• Strong analytical and organisational abilities
• Excellent written and verbal communication
• Ability to manage multiple projects with autonomy and a proactive mindset
• Comfortable working in a fast-paced, collaborative, and multicultural team environment
• Fluent in English (written and spoken) + Italian is a plus

Technical Proficiency: Familiar with content and data tools: Office Suite, Adobe Experience Manager (CMS), Google Analytics, Tableau, and Content Square

Why Join Us?

At Accor, we’re more than a world-leading hospitality group. We believe in people, in passion, and in performance. You’ll be empowered to lead with purpose, innovate boldly, and grow your career within a global network of leaders committed to excellence.

Ready to shape the future of hospitality across the UK & Ireland?

Apply now with your CV and a short cover letter explaining your vision for operational leadership in a multi-brand environment.

your information will be kept confidential according to EEO guidelines.