- Integral
- Permanente
- Vendas e Marketing
- ACCOR
__jobinformationwidget.freetext.LocationText__
, Bodrum, Turkey
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REF60832D
Social Media Executive - Swissotel Living Bodrum
Region
PM&E
"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"
Job Summary
Reporting to the Digital Marketing Manager and will be responsible in shaping the hotel's online brand presence with the use of various social media channels. He/she will assist with driving brand awareness, positioning and loyalty by ideating and executing creative social media campaigns. Beyond content, he/she will analyze audience metrics, manage influencer partnerships that could be supported with the PR & Patnership manager, and stay updated on digital trends.
Also, the Social Media Executive will ensure the below main duties.
Main Duties:
Planning and Research:
-Research, plan, recommend creative campaign initiatives & content (Video, photos, GIFs) for the hotels based on seasonality, demand factors, and global benchmarks from top hotel brands
-Regularly conduct competitive research on content strategies to identify and implement impactful content ideas
Content Creation and Management:
-Create/capture engaging content (highlighting guest experiences, F&B offerings, hotel aesthetics, USPs, surrounding attractions, and events for all digital and traditional channels. (Videos, Images, GIFs, Text)
-Develop & publish monthly content plans tailored for various social media platforms to increase engagement.
-Stay updated with content trends and new features on platforms like Facebook, Instagram, TikTok, and YouTube, and adapt these trends for the properties.
-Manage photo/video shoots, coordinating with both internal and external stakeholders for social media content plans
-Enhance brand visibility through compelling copywriting and by adopting storytelling
- Manage and enhance the content bank for cluster hotels
Digital Presence and Branding:
-Collaborate with graphic designer & content creator to produce brand-aligned content for digital marketing channels & social media
-Represent the hotels in all events and promotions when needed, and capture content (Videos/Photos) or provide guidance to the content creator in terms of photographs/videos to be taken for all required brand initiatives, functions, conferences and instances of VIP guests visiting the hotel
Community and Influencer Engagement:
-Source, engage, and manage influencers, ensuring alignment with brand objectives and promotional campaigns. Create influencer briefs and end-to-end communication with hotel team and influencers to ensure achieving all deliverables
-Handle timely responses to social media inquiries and oversee guest communication channels, collaborating with Guest Experience Teams on online reviews
-Monitor user generated content and sentiments. Work with Cluster PR & Communications
-Manager to handle crisis situations.
Measure Success & Continuous Learning
Measure success of all social media pages with the use of analytics platforms and work to achieve set KPIs with continuous recommendations on improvement
Partnerships and Affiliations:
-Identify and foster partnership/sponsorship opportunities, ensuring mutual benefits.
Manage affiliate relationships, identifying new avenues for affiliate-marketing growth in alignment with brand values.
-Engage and build relationships with vendors, ensuring timely deliveries and quality products/services.
Operational Duties:
Maintain a promotional calendar for optimal content visibility and user engagement.
Work with external sponsors, partners, suppliers, and ad agencies to ensure consistent branding and timely product delivery.
Handle daily administrative tasks, ensuring smooth operations.
Qualification & Skills
· A minimum of 2 to 3 years of experience in E-Commerce / Social Media in Hospitality or Retail
· A degree or diploma in Hospitality Management, Business Management or Marketing and Communications
· Excellent English, both verbal and written
· Strong understanding of current digital marketing concepts, strategy, and best practice
· Strong skills in creating and curating engaging written and visual content, including writing, photography, and video editing
· Ability to analyze social media metrics and use data-driven insights to improve strategies.
· Excellent Presentation and customer relationship skills
· Energetic and passionate to work
· An innovative approach to work
Deixe seu coração guiá-lo em um mundo onde a vida pulsa com paixão.
Diversidade & Inclusão para a Accor
significa acolher cada um e respeitar suas diferenças, priorizando apenas
qualidades e habilidades na ampliação de oportunidades de emprego e
desenvolvimento. Nossa ambição é proporcionar emprego com propósito, e uma
cultura acolhedora, excelentes condições de trabalho e promover o
desenvolvimento de todas as pessoas, incluindo as pessoas com deficiência. Não
hesite em nos informar de quaisquer necessidades específicas que possa ter para
que possamos levá-las em consideração.
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