Regional Director of Sales & Marketing – Leisure and Tour

Who We Are

Canada’s Western Mountain Region consists of five world-class resort hotels located in Canada’s serene mountain landscapes; Fairmont Banff Springs, Fairmont Chateau Lake Louise, Fairmont Jasper Park Lodge, Fairmont Chateau Whistler and The Rimrock Banff. Each resort offers a unique mountain experience for guests and colleagues from around the world. Our hotels offer the opportunity to develop your skills and take your career to new heights. 

This is a position for a strong strategic leader with senior sales experience within the luxury hotel sector.  This newly created role for Canada’s Western Mountain Collection (CWMR) oversees the leisure and tour sales activities for Fairmont Banff Springs, The Rimrock Banff, Fairmont Chateau Lake Louise, Fairmont Jasper Park Lodge, and Fairmont Chateau Whistler. The Regional Director of Sales & Marketing – Leisure and Tour is responsible for overseeing the management of the regional sales team for this market, as well as developing and executing leisure sales and marketing strategies, ensuring revenue maximization, supporting existing client relationships, and building out new business sales & marketing opportunities for each of the collection’s hotels.  With a line of sight on an innovative approach to business growth, the Regional Director will identify synergies, support cross selling, and exceed regional and hotel revenue goals.   

Job Duties Include:

Based out of Fairmont Banff Springs and reporting to the Regional Director of Sales & Marketing (RDOSM), responsibilities and essential job functions include, but are not limited to, the following:

• Develop and execute strategies to exceed defined KPIs within the tour series, FIT, and luxury consortia market segments.
• Responsible for the development of new business for the hotels within each of the above subsegments, in addition to maximizing revenues and maintaining strong relationships with strategic key accounts.
• Capitalize on collaboration opportunities with key travel agency partners (Virtuoso, Amex Fine Hotels & Resorts, Signature Travel, etc.)
• Provide strong leadership and ongoing coaching, training, and action plan follow up to promote individual and team development
• Develop and execute strategic sales & marketing plans for all leisure segments
• Collaborate with RDSOM, Sales, Revenue, Marketing & PR teams to omptimize revenue and market opportunities 
• Manage regional travel budgets, contracting, and negotiation processes
• Support seasonal growth initiatives through itinerary creation and marketing partnerships 
• Oversee recruitment and performance management to build a high-performing team
• Maximize collaboration opportunities with DMOs & PMOs, to influence new geo market & air lift creation to drive new revenue sources for long-term growth.                                                        
• Research travel consumer trends to identify and capitalize on new opportunities via resort programming and itinerary creation.
• Lead communication with Global Sales team and advocacy of CWMR needs within Accor. 
• Maintain strong collaboration with Accor’s Pacific Northwest region.
• Participation in industry trade shows and sales trips, hosting of key sites & BDTs to ensure strong sales presence while key clients are onsite.
• Provide consistent and clear communication to multiple stakeholder groups.
• Embody the values of AccorHotels: Guest passion, Sustainable Performance, Spirit of Conquest, Innovation, Trust & Respect.
• Consistently offer prompt, professional, friendly, and engaging service to both internal and external clients.
• Other duties as assigned.

Your Skills & Qualifications:

• Strong hotel sales management experience required within the tour & leisure segments, including working at a senior level for a luxury hotel brand.
• Experience working in the international market is an asset.  Multiple property sales experience preferred, including resort experience.
• Experience with leveraging marketing (including digital and content) and PR ecosystems to amplify awareness, develop strong partnerships, and drive increased growth. 
• Ability to interpret financial data, negotiate contracts, and create revenue-driven strategies.  
• Bachelor’s degree and/or Hotel Management Degree is an asset
• Excellent written, verbal, and interpersonal skills, with a proactive, results-oriented approach.
• Experience with Opera Sales & Catering, Microsoft Office, and flexibility to travel/work varied hours.

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.

Job Perks & Benefits:

• Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health, Orthodontics, Fertility Drugs and Gender Affirmation for full time permanent status employees
• Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees
• Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide
• Access to the Mountain Explorer Travel Program – exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Lake Louise, Jasper & Whistler
• One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $4/meal)
• Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, Spa and Fairmont Banff Springs Golf Courses                                                                                                         

APPLY TODAY: Whether you're just launching your career or looking for a new adventure, we invite you to visit www.fairmontmtnjobs.com to learn more about Fairmont’s Canadian Western Mountain Region and the extraordinary opportunities that exist within our resorts! 

We encourage you to let us know if you require any accommodations through the application or recruitment process, and we will work with you to meet your needs. Persons who anticipate needing accommodations for any part of the application or interview process may contact, in confidence: bsh.careers@fairmont.com