- Integral
- Permanente
- ORIENT EXPRESS
- Vendas e Marketing
__jobinformationwidget.freetext.LocationText__
Rome, Italy
__jobinformationwidget.freetext.ExternalReference__
REF2391J
Public Relations Manager (F/M/X)
Region
Luxury & Lifestyle
Esta vaga já expirou. Veja funções semelhantes abaixo...
ABOUT ORIENT EXPRESS
Artisan of Travel since 1883 Orient Express is a legendary brand, steeped in history and loved by past, present and future generations. Representing the pinnacle of ultra-luxury hospitality within Accor Group, this brand is currently going through exciting phases of rebirth and expansion.
Orient Express embodies the refined nomadic spirit of travel, inviting each traveler to a place where the journey is the destination. Bringing awe-inspiring travel experiences to a new generation of adventurers, its exceptional portfolio includes The Orient Express, with its original carriages reimagined as the new embassy of French luxury; Orient Express La Dolce Vita, a train embodying the 'Made in Italy' way; Orient Express Silenseas - the world’s largest sailing ship; and hotels coming to Rome and Venice.
Progressively shaping the future of luxury hospitality, Orient Express is focusing on employee journey and growth.
ABOUT ARSENALE
Arsenale is a multi-brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy. Founded and supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy. To pursue this ambition, the Group launched an impressive investments plan to boost tourism and made-in-Italy through the re-development and enhancement of iconic hotels and hospitality solutions in the most beautiful locations of the country.
Orient Express La Minerva, Rome
Considered as the beloved capital of the Orient Express legend, Rome will be home to the first Orient Express hotel, Minerva, in 2024. Orient Express, in partnership with the Italian luxury hotel group Arsenale S.p.A, has entrusted the interior architecture and artistic direction of the hotel Hugo Toro. The former Palazzo Fonseca is a sumptuous 17th-century palace with a huge, majestic façade. A place of memory still adorned with its Roman columns, sculptures by Rinaldi Rinaldo, a disciple of Casanova, and the fascinating goddess Minerva. At the end of 2024, a new décor and interior inspired by the Roman domus and the riches of the "Eternal City" will be revealed with a new touch of contemporary elegance.
The Hotel is committed to providing an exceptional guest experience, boasting unparalleled elegance, world-class amenities, and impeccable service.
The Public Relations Manager for our luxury hotel in Rome is responsible for developing and implementing comprehensive public relations strategies to enhance the hotel's brand image, promote its services, and maintain positive relationships with the media, influencers, and the community. This role requires a blend of strategic thinking, creative execution, and strong communication skills to effectively position the hotel as a premier destination for luxury travelers.
Responsibilities
Strategic Planning:
- Develop annual public relations plans aligned with the Arsenale & Orient Express Marketing Team and business objectives.
- Identify key target audiences and media channels to maximize brand exposure and engagement.
- Collaborate with the Marketing team to ensure consistency in messaging and branding efforts.
Media Relations:
- Cultivate and maintain relationships with local, national, and international media outlets, journalists, and influencers.
- Pitch compelling story ideas and press releases to secure media coverage across print, broadcast, and digital platforms.
- Act as the primary point of contact for media inquiries and interview requests.
Content Creation:
- Create engaging press releases, media kits, and other written materials that highlight the hotel's unique offerings, events, and promotions.
- Develop captivating visual content, including photos and videos, to enhance storytelling and drive engagement on social media platforms.
Event Management:
- Plan and execute media events, press conferences, and familiarization tours to showcase the hotel's amenities, culinary offerings, and guest experiences, in alignment with Marketing Teams.
- Coordinate partnerships with luxury brands, influencers, and industry leaders to host exclusive events and collaborations.
Crisis Communications:
- Work closely with Arsenale and OE Teams to develop crisis communication protocols and procedures to effectively manage and mitigate negative publicity or reputation issues.
- Serve as a spokesperson for the hotel during crisis situations and coordinate responses with senior management and external stakeholders.
Community Engagement:
- Establish partnerships with local organizations, embassies and community leaders to support Hotel commercial development plans and initiatives.
- Represent the hotel at industry conferences, trade shows, and networking events to build relationships and promote brand awareness.
Performance Measurement:
- Monitor and analyze media coverage, social media metrics, and PR campaign effectiveness to evaluate ROI and identify areas for improvement.
- Prepare regular reports and presentations for senior management to track key performance indicators and recommend strategic adjustments.
- Bachelor's degree in Communications, Public Relations, Marketing, or related field.
- Proven experience (5+ years) in public relations within Luxury Hospitality or luxury lifestyle industry.
- Strong media relations skills with a demonstrated ability to secure high-impact coverage and cultivate relationships with journalists and influencers.
- Excellent written and verbal communication skills, with a keen attention to detail and the ability to craft compelling narratives.
- Strategic thinker with the ability to develop and execute integrated PR campaigns that drive brand awareness and engagement.
- Proficiency in social media platforms, digital marketing tools, and media monitoring software.
- Exceptional organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
- Crisis management experience and the ability to remain calm and composed under pressure.
- Flexibility to work evenings, weekends, and travel as needed.
- Creative mindset with a passion for luxury hospitality and a strong understanding of industry trends and consumer preferences.
The Public Relations Manager plays a pivotal role in shaping the hotel's reputation and fostering meaningful connections with guests, media partners, and the broader community. This position offers an exciting opportunity to showcase the hotel's unique offerings and elevate its brand presence in the competitive luxury hospitality market.
Deixe seu coração guiá-lo em um mundo onde a vida pulsa com paixão.
Diversidade & Inclusão para a Accor
significa acolher cada um e respeitar suas diferenças, priorizando apenas
qualidades e habilidades na ampliação de oportunidades de emprego e
desenvolvimento. Nossa ambição é proporcionar emprego com propósito, e uma
cultura acolhedora, excelentes condições de trabalho e promover o
desenvolvimento de todas as pessoas, incluindo as pessoas com deficiência. Não
hesite em nos informar de quaisquer necessidades específicas que possa ter para
que possamos levá-las em consideração.
Related jobs
Salário
Localização
Novotel Wellington, Wellington, New Zealand
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
NOVOTEL
Tipo de Contrato
Temporário
Locations
Wellington
Áreas
Vendas e Marketing
Descrição
Accor Wellington is seeking a highly organised and dedicated individual to join our reservations department as a Groups Reservations Agent. Someone who takes an ‘above & beyond’ approach to making our
Referência
0db0e196-e63a-4e25-bfd1-92f78144e701
Data de validade
01/01/0001
Salário
Localização
Fairmont Southampton, Southampton, Bermuda
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
FAIRMONT
Tipo de Contrato
Permanente
Locations
Southampton
Áreas
Vendas e Marketing
Descrição
What you will be doing:Exceed individual and team sales goals for revenue, sales activities, and annual account management and development targets.Develop, maintain, and cultivate new and existing acc
Referência
7f8ad87c-94cc-4254-a75f-1690f9720d7f
Data de validade
01/01/0001
Salário
Localização
Fairmont Southampton, Southampton, Bermuda
Experience Level
Not Applicable
Jornada de Trabalho
Integral
Brands
FAIRMONT
Tipo de Contrato
Permanente
Locations
Southampton
Áreas
Vendas e Marketing
Descrição
What you will be doing: Provide essential administrative support to the group sales team, including responding to inquiries, blocking group space, generating proposals, and managing contracts.Assist i
Referência
cf1e62f5-4fc1-48fc-a5ff-d12b60d71332
Data de validade
01/01/0001
Salário
Localização
Fairmont Miramar - Hotel & Bungalows, Santa Monica, United States
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
ACCOR
Tipo de Contrato
Permanente
Locations
Santa Monica
Áreas
Vendas e Marketing
Descrição
As a Group Sales Manager, you will manage all aspects of selling groups, ensuring monthly and quarterly goals are achieved. This position requires working within tight response deadlines, while provid
Referência
220d6f43-3282-4a3a-9e1a-e3d994934807
Data de validade
01/01/0001
Salário
Localização
Pullman Maldives All-Inclusive Resort, Pullman Maamutaa, Maldives
Experience Level
Entry Level
Jornada de Trabalho
Integral
Brands
ACCOR
Tipo de Contrato
Permanente
Locations
Maldives
Áreas
Vendas e Marketing
Descrição
The Cluster Revenue Analyst is responsible for the analysis of revenue and demand associated with hotel. Position helps in to prepare forecasts, budgets, weekly and daily projections and analyzes the
Referência
f1262cf2-af85-4b8c-9d09-a92a46d32114
Data de validade
01/01/0001
Salário
Localização
21c Museum Hotel Durham, Durham, United States
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
21C MUSEUM HOTELS
Tipo de Contrato
Permanente
Locations
Durham
Áreas
Vendas e Marketing
Descrição
Reports To: Director of SalesGeneral Purpose: The Event Sales Manager generates top line catering revenue for the property by maximizing all revenue potential and up-selling additional events/amenitie
Referência
ac0ffc53-586b-4f0a-bfb3-5ef6ec081fb0
Data de validade
01/01/0001
Salário
Localização
21c Museum Hotel Durham, Durham, United States
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
21C MUSEUM HOTELS
Tipo de Contrato
Permanente
Locations
Durham
Áreas
Vendas e Marketing
Descrição
Reports To: General ManagerGeneral Purpose:Responsible for maximizing property revenues while maintaining excellent customer service for both internal and external customers. Efforts will include but
Referência
9d8e93f4-b876-4f48-b5d5-be7e0796b89e
Data de validade
01/01/0001
Salário
Localização
21c Museum Hotel Durham, Durham, United States
Experience Level
Mid-Senior Level
Jornada de Trabalho
Integral
Brands
21C MUSEUM HOTELS
Tipo de Contrato
Permanente
Locations
Durham
Áreas
Vendas e Marketing
Descrição
Reports To: General Manager General Purpose: Responsible for maximizing property revenues while maintaining excellent customer service for both internal and external customers.Efforts will include but
Referência
c9b20bfc-f8c7-4c85-9244-d59fd59a7613
Data de validade
01/01/0001
Salário
Localização
Mercure Lyon Est Villefontaine, Villefontaine, France
Experience Level
Executive
Jornada de Trabalho
Casual
Brands
ACCOR
Tipo de Contrato
Permanente
Locations
France
Áreas
Vendas e Marketing
Descrição
Vos missions Externes :Vous venez en aide à la responsable commerciale pour la commercialisation externe de l'hôtel:-Fidéliser et animer les comptes existants (mice et corporate)-Assurer la prospectio
Referência
c249c3cd-06e3-44c2-9ca8-e46b4f4a397f
Data de validade
01/01/0001
Salário
Localização
SOFITEL SOFITEL RIYADH, Riyadh, Saudi Arabia
Experience Level
Associate
Jornada de Trabalho
Integral
Brands
SOFITEL
Tipo de Contrato
Permanente
Locations
Riyadh
Áreas
Vendas e Marketing
Descrição
The Catering & Conference Services Coordinator at Sofitel Riyadh will be responsible for providing administrative and operational support to the Catering & Conference Services team in the planning and
Referência
3591edcd-42a9-44a0-9be6-91de5e6b5606
Data de validade
01/01/0001