Marketing Executive – Brand Content

The Fairmont Hanoi will open in the Vietnamese capital before year end of 2025, making it the first Fairmont brand in the country. The 241-room luxury hotel will take design inspiration from the art of lacquer with the traditional colours of Vietnam, the Indochinese style from the French colonial period, and draws motifs from Vietnam’s dynasties. Positioned as an urban resort, our guests will be able to enjoy a very special and unique range of offerings such as eight dining and bar venues including a rooftop terrace, as well as two indoor and outdoor swimming pools, an extensive gym and an entire floor of wellness spa and bathhouse. For corporate and social groups, the Fairmont Hanoi will offer three ballrooms, the largest being a 1,100m2 grand ballroom as well as nine meeting rooms, making it an outstanding destination for meetings, conferencing and events. The Fairmont Hanoi is set to become the social epicentre of Hanoi!

Crafts and curates written content that brings the Fairmont Hanoi brand to life across all platforms. This role is responsible for developing emotionally resonant, brand-aligned storytelling in both English and Vietnamese for social media, website, press materials, and campaigns. The position plays a key role in maintaining the hotel’s tone of voice and ensuring consistency, creativity, and clarity in all communication touchpoints, supporting the hotel’s positioning in the luxury hospitality and lifestyle space.

Responsibilities

• Develop and write compelling, brand-aligned content in both English and Vietnamese for social media, website, email campaigns, press releases, brochures, POSM and other marketing materials.
• Ensure consistency in tone of voice, storytelling, and messaging across all guest-facing and promotional content.
• Collaborate with the Director of Marketing & Communications and the MarCom team to translate campaign concepts into editorial narratives that resonate with target audiences.
• Write scripts and storylines for short-form videos, social reels, and branded video content (e.g., TVCs), ensuring emotional resonance and alignment with brand values.
• Support PR-related content including press releases, speeches, and media briefing documents in coordination with internal teams and external agencies.
• Contribute to the development of content calendars, campaign taglines, headlines, and captions in support of seasonal and digital marketing strategies.
• Coordinate closely with the Visual Content Executive and Graphic Designer to ensure seamless integration of copy and visuals.
• Review and proofread all written materials to ensure clarity, accuracy, grammar, and brand consistency.
• Monitor trends in hospitality, travel, and lifestyle storytelling to keep content fresh, relevant, and engaging.
• Support internal communications and event coverage as needed, including scripting for Speech, MC or internal video messaging.
• Assist with translation and localization of content between English and Vietnamese

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or a related field.
• Minimum of 1–2 years of experience in content creation, editorial writing, or brand communications, preferably within hospitality, Food, lifestyle, or luxury brands.
• Exceptional writing, editing, and proofreading skills in both English and Vietnamese, with the ability to tailor tone and style across different platforms and audiences.
• Proven ability to develop storytelling concepts and written content that drive emotional connection and brand engagement.
• Experience in writing scripts or storylines for video content (e.g., brand videos, social media clips, or TVCs) is an advantage.
• Familiarity with social media platforms, digital marketing channels, and content trends.
• Ability to collaborate effectively with visual creatives and design teams to produce cohesive campaigns.
• Detail-oriented, well-organized, and capable of managing multiple content streams with accuracy and consistency.
• Excellent in English and Vietnamese (written and verbal).

Competencies

• Creative Writing & Storytelling: Crafts engaging, emotionally resonant content that reflects the Fairmont brand’s voice across various platforms.
• Bilingual Communication: Writes fluently in English and Vietnamese with sensitivity to tone, nuance, and cultural context.
• Attention to Detail: Delivers accurate, well-structured content that meets luxury brand standards.
• Content Planning & Adaptability: Able to manage multiple content streams and shift tone across formats (e.g., social, website, press, scripts).
• Collaboration & Alignment: Works closely with visual, design, and campaign teams to ensure message and visuals are cohesive and impactful.
• Scriptwriting & Editorial Thinking: Able to write concise, compelling scripts for short-form videos, event coverage, and TVC-style content.
• Brand Sensitivity: Understands and protects brand identity, ensuring all communications reflect Fairmont’s luxury positioning.
• Organized & Self-Directed: Proactively manages deadlines, content calendars, and revision cycles with minimal supervision.