Marketing and PR Manager

Sofitel Legend Casco Viejo Panama is located in the heart of the Historic District of Casco Viejo Panama, a UNESCO protected site and United Nations designated world heritage. The Hotel provides superior Waterfront location, a diverse mix of facilities and outstanding service, attracting leisure and business clientele seeking a luxury experience in the context of a historic locale. Sofitel Legend Casco Viejo offers an intimate ambiance, outstanding facilities along with a wide range of bespoke services.

• Develop and execute the hotel marketing plan for the hotel activities and promotions in conjunction with different hotel departments (i.e. sales, food and beverage, spa etc.)
• Prepare and manage the hotel marketing budget in order to generate the best ROI for the hotel
• Manage and keep all social media channels relevant and engaging to the audience.
• Responsible of ensuring the Hotel and brand standards are adhered to in all written forms of communication including guestroom collateral, outlet collateral, public area brochure racks, hotel signage, etc.
• Responsible for all guest facing signage (guestroom TV’s, pre-arrival communications, digital displays, etc.) – including design, coordination and printing
• Create specific strategies for each distribution channel.
• Maintain websites content up-to date in all languages.
• Run and optimize metasearch campaigns.
• Measure and report the performance of all digital marketing campaigns, and assess against goals
• Strategically prepare and execute media buys for digital and print, working with key partners and suppliers (printer companies, photographers, PR agency, etc).
• Plan and oversees all hotel and corporate email marketing.
• Produce copy aligned with the voice and tone of the brand for digital ads, websites, OTAS, print advertising and internal advertising material.
• Assist to hotel events and seasonal activities to maximize social media and content generation opportunities.
• Coordinate and supervise all activities related to advertising in the filming of films, photo shoots, interviews with local and foreign media, carried out in the hotel.

• Experience in Hotel Marketing segment preferable.
• Bachelor’s Degree on Marketing or Hotel Management.
• Excellent verbal and written communication skills essential.
• Experience creating and analyzing SEO, SEM and PPC campaigns.
• Experience managing social media networks.
• Understanding of email campaign and database management.
• Graphic Design experience using Adobe Creative Suite.
• Photography experience an asset.
• Must be results oriented with ability to be flexible.
• Organized and able to work well under pressure.
• A team player with proven leadership ability and positive attitude.

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