Marketing and Communication Manager

Grand Mercure Khao Lak Bangsak provides a haven of elegance and comfort.
Discover welcoming hospitality as you take advantage of all this Thai-style contemporary beachfront hotel has going for it. From the secluded bays across Andaman sea views or down; right close access within minutes by boat ride away! Delight in our personalized service and knowledgeable staff as we ensure your stay at Grand Mercure Khao Lak Bangsak.

Indulge in luxury in one of the 195 stylish modern rooms or suites. Gaze out at the Khao Lak resort from your room’s private balcony or wander through the gardens to our facilities. Feel the tranquillity from the uniquely-designed canal meandering through Grand Mercure Khao Lak Bangsak, a nod to Thailand’s riverside villages.

Key Responsibilities:

1. Marketing Strategy Development

• Develop annual marketing plans, including campaigns, promotions, and initiatives, in alignment with hotel objectives.
• Analyze market trends and competitor activities to identify opportunities for growth.
• Collaborate with internal teams to ensure alignment of marketing efforts with business goals.

2. Brand Management

• Uphold and promote the Grand Mercure and Accor brand standards in all marketing materials and activities.
• Ensure consistent brand messaging across all channels, including print, digital, and social media.

3. Digital Marketing

• Oversee the hotel’s digital presence, including website, social media, and online advertising.
• Optimize content for SEO and manage paid campaigns to maximize online visibility.
• Monitor online reviews and reputation, ensuring prompt responses to customer feedback.

4. Public Relations & Communications

• Build and maintain relationships with media outlets, influencers, and partners.
• Prepare press releases, media kits, and promotional materials.
• Coordinate media visits, press events, and community engagement initiatives.

5. Content Creation and Management

• Oversee the creation of engaging and relevant content, including photography, videography, and written materials.
• Ensure all content reflects the hotel’s positioning and appeals to target audiences.

6. Budget Management

• Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
• Track ROI of campaigns and adjust strategies as needed to achieve targets.

7. Team Leadership

• Lead and mentor the marketing and communication team, fostering a culture of creativity and excellence.
• Provide training and professional development opportunities for team members.

8. Event Coordination

• Collaborate with the events team to market hotel-hosted events effectively.
• Ensure marketing efforts support event objectives and attendance goals.

9. Sustainability and Corporate Social Responsibility

• Incorporate sustainable practices and CSR initiatives into marketing campaigns.
• Promote eco-friendly activities and programs aligned with the hotel’s goals.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in a marketing/communications role, preferably in hospitality.
• Strong knowledge of digital marketing, public relations, and brand management.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in graphic design tools, content management systems, and social media platforms is a plus.

Key Competencies:

• Strategic thinking and creativity.
• Leadership and team management.
• Analytical skills and attention to detail.
• Ability to manage multiple projects under tight deadlines.

• Adaptability - Ability to effectively adjust to major changes in work tasks or the work environment.
• Aligning Performance for Success - Skilled at focusing and guiding others in accomplishing work objectives.
• Building a Successful Team - Skilled at building a cohesive team and facilitating goal accomplishment.
• Building Trust - Ability to interact with others in an honest, fair and respectful way; giving others confidence in one's intentions and those of the organization.
• Communication - Skilled at clearly conveying information and ideas through a variety of media; engaging the audience and helping them understand and retain the message.
• Customer Focus - Ability to develop and sustain productive customer relationships; actively seeking information to understand and address customers' needs.
• High Work Standards - Sets high standards of performance for self and others; assumes responsibility and accountability for successfully completing assignments or tasks.
• Planning and Organizing - Skilled at establishing courses of action for self and others to ensure work is completed efficiently.
• Problem Solving / Decision Making - Ability to identify and understand issues, problems, and opportunities; using effective approaches for choosing a course of action or developing solutions.