Food & Beverage Director - Premium Brands

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The Senior Director, Food & Beverage – Premium Brands is a strategic leader responsible for defining, developing, and executing the global F&B vision across Accor’s Premium Brand Segment (nine brands). This role bridges branding, strategy, and execution, ensuring that F&B offerings align with each brand’s positioning while driving innovation, guest satisfaction, and commercial success.

Working closely with VP Brand Leaders, regional F&B teams, Operations, Development, and DT&S, the Senior Director will translate brand positioning into compelling, scalable F&B strategies that enhance the guest experience and support business objectives. This role requires a deep understanding of the global F&B landscape, operational expertise, and a passion for creating exceptional culinary and beverage experiences.

Brand Strategy & Positioning for F&B

• F&B Vision & Identity: Develop a clear and differentiated F&B strategy for each Premium brand, ensuring alignment with overall brand positioning and target guest profiles.
• Consumer & Market Insights: Analyze trends, consumer behavior, and competitive landscapes to inform brand-specific F&B strategies.
• Concept Development: Work with VP Brand Leaders and Design teams to craft unique F&B concepts, including signature restaurants, bar experiences, and in-room dining, that elevate brand storytelling and differentiation.
• Menu & Beverage Curation: Define brand-specific culinary narratives, collaborating with chefs, mixologists, and suppliers to create signature offerings that enhance guest experiences.

Strategy Execution & Implementation

• Collaboration with Regional Teams: Partner with regional F&B leaders to implement and execute brand-specific F&B strategies, ensuring global consistency while allowing for local adaptation.
• Operational Excellence: Develop guidelines, playbooks, and best practices for F&B execution, ensuring high-quality and financially sustainable operations across all properties.
• Signature Experiences & Partnerships: Identify and execute strategic partnerships with culinary innovators, beverage brands, and lifestyle collaborators to enhance F&B experiences.
• Guest-Centric Innovation: Drive innovation in dining formats, service models, sustainability practices, and technology integration to enhance efficiency and guest engagement.

Performance & Business Impact

• Financial Oversight: Establish KPIs for F&B performance, monitoring revenue growth, profitability, guest satisfaction, and brand alignment.
• Owner & Stakeholder Engagement: Work closely with ownership groups and hotel teams to secure investments in F&B upgrades and new concepts.
• Sustainability & Wellness: Integrate sustainability initiatives, local sourcing, and wellness trends into F&B strategies to align with guest expectations and brand commitments.
• Training & Development: Collaborate with Learning & Culture teams to create training programs that empower hotel teams to deliver exceptional F&B experiences.

Cross-Functional Leadership & Communication

• Brand & Design Integration: Ensure F&B concepts align with hotel design and brand storytelling, working closely with Architecture, Design, and Development teams.
• Marketing & Digital: Partner with Brand Marketing teams to develop F&B campaigns, digital content, and social media strategies that enhance visibility and guest engagement.
• Internal Advocacy: Serve as the global F&B champion, articulating strategy, goals, and best practices across Accor’s Premium Brands leadership and hotel teams.

• F&B Expertise: 12+ years of experience in food & beverage leadership roles, preferably within global hospitality, restaurant groups, or luxury/premium brands.
• Strategic Thinking: proven ability to develop and implement F&B strategies that align with brand positioning and deliver business impact.
• Operational Knowledge: strong understanding of hotel and restaurant operations, P&L management, concept development, and guest experience enhancement.
• Branding & Innovation: experience in translating brand identity into compelling F&B experiences, from conceptualization to execution.
• Global Perspective: experience working across diverse markets with an understanding of regional dining trends, cultural nuances, and consumer behaviors.

Why Join Accor?

Accor dares to impact: 

- the world  

• We are committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents. 
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career:  

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences. 
• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis. 
• We value the richness of diverse nationalities represented, from various backgrounds, encompassing all the stories that make us who we are. We encourage diversity in personalities and professional paths. We know how to adapt to the specific needs of our employees, especially those with disabilities. 

-and also,

• ALL - Heartist® Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide. –
• Heartist® for Good Program: Commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours). 
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities. 
• Sustainable Mobility Package up to €700 for the use of "green" transportation, or 50% coverage of Pass Navigo (public transportation pass). 
• €10 meal vouchers. 
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents. 
• Attractive working conditions with collaborative workspaces, restaurants, and recreational and sports areas.