E-Commerce & Marketing Manager

Our Brand / Sofitel

Emerging as a pioneering French luxury hospitality brand in 1964, Sofitel brings French zest and inspires heartfelt encounters to the most sought-after destinations worldwide. Seamlessly melding local culture with the French zest for life through remarkable savoir-faire and generous service, Sofitel is for free-minded travelers and arts and culture afficionados who have an appreciation for a refined and understated sense of modern luxury.

With over 115 Sofitel and Sofitel Legend hotels in more than 45 countries, our reach is truly global, making the sky the limit for growth opportunities. As our portfolio expands each year, there are ample opportunities to be involved in both our existing properties, and our future openings. 

Our Hotel / Sofitel Rio de Janeiro Ipanema

A landmark for Sofitel in the Americas, Sofitel Rio de Janeiro Ipanema re-emerges as a revitalized beachfront icon where French elegance meets the vibrant Carioca lifestyle. Designed as a sanctuary of art, craftsmanship, and sensory experiences, the hotel sets a new benchmark for luxury hospitality in Rio de Janeiro.

The property features 172 rooms and suites with the signature Sofitel MyBed, refined art-filled interiors, and sweeping views of Two Brothers Hill. Guests enjoy elevated dining at the 22nd-floor Chef’s Table, a rooftop infinity pool, wellness spa, Beach Club, and the exclusive Club Millésime lounge for personalized service and private check-in.

The design vision is led by Brazilian architect Patricia Anastassiadis, whose storytelling approach blends heritage, artistry, and contemporary sophistication, creating spaces that feel both meaningful and deeply connected to place.

Set beneath the iconic Christ the Redeemer, Sofitel Rio de Janeiro Ipanema stands as the ultimate destination for discerning travelers—where luxury meets the true soul of Rio.

As our E-Commerce & Marketing Manager, you are the hotel’s digital and brand positioning architect. This role elevates the hotel’s visibility across all digital touchpoints, drives direct revenue growth, and safeguards brand integrity in alignment with Sofitel standards.

As a key member of the Commercial Leadership Team, this role reports to the General Manager and combines strategic vision with analytical rigor, ensuring the hotel is positioned as a preferred destination for discerning travelers, meetings, and social events.

You balance analytical rigor with digital creativity to grow market share, enhance brand desirability, and connect the right guest to the right product at the right price, on the right channel.

You are the objective, data-driven voice guiding strategic decision-making across all commercial verticals.

What you will do

Digital Strategy & Direct Revenue Growth

• Develop and execute a comprehensive e-commerce strategy to maximize direct bookings and optimize digital conversion
• Drive performance across brand.com, OTA channels, luxury consortia platforms, and paid media
• Oversee website content, digital platforms optimization, booking engine performance, and SEO/SEM initiatives
• Manage digital campaigns with a strong ROI focus, including paid search, display, retargeting, and metasearch
• Monitor digital KPIs (conversion, traffic, pace, channel mix) and provide actionable insights

Brand & Positioning

• Protect and elevate the hotel’s luxury positioning across all digital and print platforms
• Ensure all content reflects the hotel’s identity, storytelling, and service ethos
• Collaborate with global/brand teams to ensure compliance with brand standards and campaigns
• Lead content creation including photography, video, social storytelling, and partnership activations

Social Media & Content Marketing

• Curate a refined and aspirational social presence aligned with luxury traveler expectations.
• Develop an annual content calendar supporting key revenue periods, F&B activations, spa offerings, and seasonal experiences.
• Foster influencer, media, and strategic partnerships that enhance brand visibility.

Performance Marketing & Analytics

• Own monthly digital performance reporting and budget tracking
• Analyze market trends, competitive positioning, and customer behavior
• Identify new digital opportunities to enhance share of voice and market share
• Work closely with Revenue Management to align digital strategy with pricing and demand periods

Cross-Functional Collaboration

• Partner with Sales, Revenue, and Operations to support need periods, group campaigns, and F&B initiatives
• Support hotel’s pre-opening positioning strategies
• Act as the hotel’s digital champion, driving innovation and best practices

What you will bring

• 5+ years in luxury hospitality marketing, e-commerce, or digital commerce;
• Proven track record driving direct revenue, digital campaigns, and brand.com performance;
• Experience with booking engines, OTAs, digital distribution, loyalty programs, and CRM campaigns;
• Analytical expertise in KPIs, revenue performance, and campaign ROI;
• Luxury brand sensibility with strategic commercial acumen;
• Fluent in English and Portuguese; French is a plus.
• Multi-property or pre-opening experience is advantageous.

How You Will Shine

• Express entrepreneurial spirit and leadership while embodying the French Art de Vivre;
• Demonstrate humble excellence through a distinguished presence, refined savoir-faire, and meticulous attention to detail (Cousu Main);
• Be a passionate team player — warm, sociable, and genuinely caring toward others;
• Exhibit a strong sense of luxury by creating meaningful stories, rituals, and traditions;
• Embrace a true Francophile mindset, showing curiosity and appreciation for French language, culture, history, and cuisine;
• Demonstrate open-mindedness, creativity, and a spirit of innovation;
• Act as a cultural link by engaging with local arts, gastronomy, fashion, and contemporary design;
• Champion committed luxury with a strong sense of care and responsibility.