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Swissôtel The Stamford, Singapore



Director of Sales



Company Description


Strategically located in the heart of Singapore’s shopping, dining and entertainment districts and with the City Hall and Esplanade Mass Rapid Transit (MRT) train stations and other major transportation nodes at its doorstep, Fairmont Singapore and Swissôtel The Stamford are the gateway to explore Singapore’s landscapes at your convenience. With a total of 2,030 well-appointed guestrooms, both hotels also offer a distinct collection of 12 lifestyle and dining choices including Michelin-starred fine dining restaurant JAAN by Kirk Westaway, cutting-edge meeting space at Raffles City Convention Centre with 34 meeting rooms and one of Asia’s largest spas, Willow Stream Spa.


At Fairmont Singapore and Swissôtel The Stamford, we design career plans and unveil new professional perspectives through our various development programs. We shine when YOU shine. Come and be part of our dynamic team and experience immerse growth and career opportunities with us.

Job Description

    • Establish programs and direct efforts to achieve groups and catering goals based on market segmentation and budget
    • Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve the planned goals
    • Develop annual sales department budget and execute sales programs and activities
    • Prepare departmental budget and forecasts, operating within set parameters and ensure effective cost control
    • To establish and maintain rapport with clients, prior to, during and post conference, exceeding their expectation and encouraging repeat business
    • Expedite function bookings, proposal and event contracts
    • Conduct site inspections when required
    • Control function space maximization
    • Recruit, select train and motivate Sales department personnel to achieve sales goals
    • Assure understanding of Job Descriptions, Goals, SOP of Sales Department personnel and conduct formal semi-annual evaluation and ongoing coaching and counseling
    • Maintain established personnel policies and procedures of the hotels
    • Participate in development and execution of hotel marketing plan to identify sources of group business to the hotel and establish solicitation programs to maximize sales
    • Participate in development of marketing plan, sales action plan, profit plan, A&P budget and marketing audits
    • Monitor forecast of all group and FIT segments and identify valley periods of sales emphasis and achieve forecast
    • Maintain close and open communication with other department heads
    • Maintain timely communication with Corporate Sales Offices, STB that can generate leads and provide information
    • Coordinate communication between Sales and Other Departments to assure awareness of bookings and sales programs
    • Maintain  timely and responsive communication with accounts and prospects
    • Monitor function space utilization and holding period of tentative groups to maximize catering revenue
    • Monitor group bookings in relation to room availability, room type and customer spending potential to maximize rooms and other revenue
    • Ensure that all contracts are covered by attrition and cancellation clauses to ensure hotel is protected
    • Ensure that all safety , health, security and loss control policies and procedures and government legislation are adhered to
    • Comply with hotel and department policies and procedures at all times
    • To carry out other duties as and when assigned by the Management of the Hotel


  • Strong leadership, dynamic personality, excellent interpersonal skills with a good reputation for integrity and a role model
  • Possess good communication and interpersonal skills at all levels of management
  • Excellent working knowledge of Opera Cloud, S&C and Delphi by Amadeus
  • Ability to manage and develop sales portfolio of clients
  • Flexible and able to embrace and respond to change effectively
  • Ability to plan, direct, organize and control the sales personnel
  • Ability to make decision independently

Diversidade & Inclusão para a Accor significa acolher cada um e respeitar suas diferenças, priorizando apenas qualidades e habilidades na ampliação de oportunidades de emprego e desenvolvimento. Nossa ambição é proporcionar emprego com propósito, e uma cultura acolhedora, excelentes condições de trabalho e promover o desenvolvimento de todas as pessoas, incluindo as pessoas com deficiência. Não hesite em nos informar de quaisquer necessidades específicas que possa ter para que possamos levá-las em consideração.


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